A brief of all events at Manfest:
- Marksmen: [/b]75 years ago, Colgate-Palmolive introduced a new concept to India - the toothpaste. It had to convince the Indian consumer to move on from the market leader at the time - the free, ubiquitous Neem twig. At such a task, which every Pundit would have declared impossible, Colgate-Palmolive succeeded, set the trend and now reigns as the leader in a category that it created.
And now it’s time for the next big thing! It’s time for the mouthwash to enter the new Indian’s life. And here is your chance to craft this historic moment! You can be a part of the team that will face that biggest of marketing challenges - Not just to beat competition, not to merely increase market share, not only to be the best brand - but to introduce an entirely new category!
Some say real marketing is about identifying a consumer need even before the consumers do, and fulfilling it over and above their reservations. Are you up for some real marketing?
- Tata Steel Ozone: “Where marketing grey must sort itself into manufacturing black and white; where gut feelings are forced onto weighing scales and crushed between slide rules; where each and every sales projection must be squeezed through the fine apertures of filling machines.” Swati Kaushal on operations in Piece of Cake.Ozone, the flagship operations event at Manfest 2012, is a challenge that promises all of the above. Presented by Tata Steel, a company that specializes in constantly reinventing itself through operational expertise, Ozone will test your basics in an online quiz in the first round. This will be followed by an online case study and an on-campus final round that will require a sound knowledge of ops concepts, as well as creative minds driven to effectiveness and efficiency. So, get the slide rules out, collect your charts and make sure the proverbial pencil-behind-the-ears is positioned just so! For, as David Glass of Walmart puts it, “Without manufacturing, one day we’ll all be selling hamburgers to each other”.
- Stratstruck:[/b]No MBA study is ever complete without incorporating classroom learning into real-time scenario. Stratstruck seeks to fill in this gap, by giving to its participants a chance to work on a real-time case for an extended period of time. Not only will they be given a chance to work on it themselves, but the top entries will also be given an opportunity to discuss their case solutions with the partners of the companies administering the cases. So, what’s stopping you from being a real-time consultant? Watch this space for further updates on Stratstruck
- Finesse: [/b]Participants of Finesse, picture this: If the Economy is an organism, money is its lifeblood, the thing that decides which parts will thrive, and which parts will wither away. As a Master of Finance, Lord of the Spreadsheet, the decision of where to send rivers of invigorating finances will rest on you. You will control the direction and rate of its flow, and will watch as the economy thrives under your careful and judicious tending. Come to Finesse to demonstrate your grasp of where money travels, why it does so, and how it impacts the economy, and the fate of corporations within it. Registration and Round-I Submission before: 23:59hrs, 3rd Jan, 2011