Description
these project is helpful to those making project report on bigbazzar
SERIAL
NUMBERS
TOPICS PAGE
NUMBERS
1.
INTRODUCTION
2.
OBJECTIVE
3.
SCOPE
4.
IMPORTANCE
5.
LIMITATION
5.
COMPANY PROFILE
6.
THEOROTICAL BACKGROUND
7.
RERESERCH MATHEDOLOGY
.
ANALYSIS AND INTERPRITATION
!.
FINDINGS
1".
SUGESSION
11.
CONCLUSSION
12.
BIBLIOGRAPHY
13.
#UESTIONNAIRES
INTRODUCTION
If you don’t know who your shoppers are, how can you give them what they want?
If you don’t know where they come from, how can you communicate with them?
Finding answers to these questions is vital but catchment analysis can be a time-
consuming process. any centre managers have found that the cost-effective
analysis performed gives unrivalled return on their investment. !he benefits of
catchment "nalysis include the power to target promotions and advertise more
effectively, and an enhanced understanding of which retailers you need to attract to
your centre.
"t the heart of catchment reports is actual shopper behavior. It combines
geography with demographics and lifestyle information # places where people live
with their underlying characteristics and behavior # to create a tool for
understanding the different types of people in different areas throughout the
country. $esearchers also uses postcodes collected from shoppers and other town
centre users to identify catchment areas. !he resulting data is analy%ed to identify
differences between centre and in-town shoppers, weekend and weekday shoppers,
and seasonal influences. &ustomer penetration of the catchment area is calculated
and the proportions of residents, non-resident workers, students and visitors are
identified.
SCOPE OF THE STUDY:
? !he study made by the researcher helps to provide information relating to
? the geographic, demographic and economic features of the respondents in
and around !hane area. !he findings and suggestions given by the researcher
.
? at the end of the study will be helpful for the organization in
making market planning and so enrich the sales of the Thane
Big Bazaar.
Objectives of the study
? !o identify the buyer behavior of the customers.
? !o understand the 'eographic, demographic and (conomic factors of the
customers
? !o identify the target customers for the store.
? !o analy%e the purchase pattern of the customers
? !o suggest the e)act media for advertisement to attract the target customers.
LIIT!TIONS:
? !he study is conducted in and around thane area only. *ence the results may
not be applicable to other geographical areas.
? !he time period is very short.
? !he si%e of the sample is low when compared to the total population.
? !he study was limited to e)tend of abilities and willingness of the
respondents to answer appropriately to the questions.
RESE!RCH ETHODOLO"Y
RESE!RCH DESI"N
" research design is purely and simply the frame work or plan for a study that
guides in the collection and analysis of the data. !here are three types of research
designs, they are
()ploratory research design
+escriptive research design
&asual or e)perimental research design
Since this study attempts to describe the demographic, economic
&
psychographic features of the respondents, it is a descriptive
research.
Desc#i$tive #ese%#ch desi&'
+escriptive research is one that concerned with describing the characteristics of a
particular individual, or of a group. !he descriptive study is typically concerned
with determining frequency with which something occurs or how two variables
vary together. *ere the problems are defined and the solutions are provided.
S%($)e Si*e of the study
!he sample unit selected for this study is retail outlets. !he sample si%e for the
study is ,-.
S%($)i'& Tech'i+ue
For the present study the researcher used the +isproportionate stratified random
sampling technique.
Sou#ces of d%t% !here are two type of data primary data and secondary
data P#i(%#y D%t%
.rimary data refers to those data that are collected newly and they are not used
earlier. !he researcher has to gather the primary data freshly for the specific study
undertaken by him.
!he primary data can be collected by three methods namely observation method,
e)perimentation method and survey method. /urvey research is the systematic
gathering of data from respondents through questionnaires.
Seco'd%#y D%t%
!he secondary data refers to those data which were gathered for some other
purpose and are already available in the firm’s internal records and commercial,
trade or government publications.
D!T! COLLECTION ETHOD
!he primary data required for this study is collected through schedules. !he
schedule method is also like the collection of data through questionnaire, with little
difference which lies in the fact that questions are being filled in by the
enumerators according to the replies of the respondents for the questions.
Revie, of )ite#%tu#e
This chapter will give an overview of literature and models that are related to
the
research problem presented in the previous chapter. This chapter will
introduce the concepts
of customer satisfaction, service quality, relation between customer
satisfaction and service
quality, traditional service quality dimensions, online service quality
dimensions and service
quality model of online retailing in order to give a clear idea about the
research area.
ccording to !otler"#ustomer satisfaction depends on the product$s
perceived
performance relative to buyer$s e%pectations. &f the product performance
falls short of
e%pectations, the customer is dissatis'ed. &f performance matches
e%pectations, the customer
is satis'ed. &f performance e%ceeds e%pectations, the customer is highly
satis'ed or
delighted.
(utstanding marketing companies go out of their way to keep important
customers
satis'ed. )ighly satis'ed customers make a repeat purchases and tell others
about their good
e%perience with the product. The key is to match customer e%pectation with
company
performance. Smart companies aim to delight customers by promising only
what they can
deliver, then delivering more than they promise.
)owever, although the customer"centered 'rm seeks to deliver high
customer
satisfaction relative to competitors, it does not attempt to ma%imize
customer satisfaction.
company can always increase customer satisfaction by lowering its price or
increasing its services. But this may result in lower pro'ts. Thus, the purpose
of marketing is
To generate customer value pro'tability. This requires a very delicate
balance* The marketer
must continue to generate more customer value and satisfaction but not
+give away the
house.,
-The &u)f bet,ee' s%tisfied custo(e#s %'d co($)ete)y s%tisfied custo(e#s c%' s,%))o, %
busi'ess./
0#ief Histo#y of the Co($%'y
0ig ba%aar was launched in /eptember, 1--2 with the opening of its first four
stores in &alcutta, Indore, 0angalore and *yderabad in 11 days. 3ithin a span of ten
years, there are 21- 0ig ba%aar stores in 4- cities and towns across India.
0ig 0a%aar was started by 1isho#e 0iy%'i2 the "#ou$ CEO !'d %'%&i'&
Di#ecto# of P%'t%)oo' Ret%i).!hough 0ig ba%aar was launched purely as a fashion
format including apparel, cosmetics, accessory and general merchandise, over the years
0ig ba%aar has included a wide range of products and service offering under their
chain. !he current formats include 0ig ba%aar, Food ba%aar, (lectronic ba%aar and
Furniture ba%aar. !he inspiration behind this entire retail format was from saravana
stores, a local store in !. 5agar, &hennai.
!he stores are customi%ed to provide the feel of mandis and melaswhileoffering the modern retail
feature like 6uality, &hoice and convenience. "s the modernIndian family’s favorite retail store,
0ig ba%aar is popularly known as the 7Indian 3alart8.
9n successful completion of ten years in Indian retail industry, in 1-22, 0ig
ba%aar has come up a new logo with new tag line :N%ye I'di% 3% 0%*%%#’ replacing the earlier
ones :IsseS%st%!u#!cch%1%hi'N%hi'4
I'dust#y P#ofi)e:
Type * -ublic .etailing &ndustry
)ead /uarters * 0umbai, 0aharashtra, &ndia.
#1( * !ishore Biyani
-arent * 2uture 3roup
4ebsite * 2utureBazaar.com
2uture value .etail limited is a wholly owned subsidiary
of pantaloon .etail 5&ndia6 7imited. This entity has been crated
keeping in mind the growth and the current size of the
company$s value retail business, led by its format division2 0i&0%*%%# %'d Food
0%*%%#.
The company operates 567 0i& 0%*%%# sto#es2 587 Food 0%*%%# sto#es2
among other formats, in over 89 cities across the country, covering an
operational retail
space of aver : million square feet. s a focuses entity driving the growth of
the
group$s value retail business, 2uture value .etail 7imited 52;.76 will continue
to
deliver more value to its customers, supply partners, stakeholders and
communities
across the country and shape the growth of modern retail in &ndia.
1very day, 2uture group brings multiple products, opportunities and services
to
millions of customers in &ndia. Through over = cities and :9 rural locations across the country. 0ost
of all, it
help$s &ndia shop, save and realize and aspirations to live a better quality of
life every
day.
2uture group understands the soul of &ndian customers. s one of &ndia$s
retail
pioneers with multiple retail formats, it connects a diverse and passionate
community
of &ndian buyers, sellers and business. The collective impact on business is
staggering?
around @@9 million customers walk into our stores each year and choose
products and2uture group employs A=999 people directly from every section
of our society.
&t source suppliers from enterprises across the country, creating fresh
employment,
&mpacting livelihoods, empowering local communities and fostering mutual
growth.
2uture group believes in the B&ndia dream$ and have aligned its business
practices to large obCective of being a premier catalyst in &ndia$s
consumption"led
growth story. 4orking towards this end, future group are ushering positive
socioeconomic
change in communities to help the &ndian dream Dy high and the 9so'e3i
chidiy%4 soar once again. This approach remains embedded in future group
ethos even
as it rapidly e%pands its footprints deeper into &ndia.
0I" 0!:!!R is a chain of hypermarket in &ndia. #urrently there are / = '"$(5!/
? (5 = 39(5 "&&(//9$I(/
? @I+/ "&&(//9$I(/
? &$9&@($? = .>"/!I& I!(/
? /
? *9( +(&9$/
? *9( >I5(5
? 'IF!/
? 0"'/ = !$">>I(/
? F
these project is helpful to those making project report on bigbazzar
SERIAL
NUMBERS
TOPICS PAGE
NUMBERS
1.
INTRODUCTION
2.
OBJECTIVE
3.
SCOPE
4.
IMPORTANCE
5.
LIMITATION
5.
COMPANY PROFILE
6.
THEOROTICAL BACKGROUND
7.
RERESERCH MATHEDOLOGY
.
ANALYSIS AND INTERPRITATION
!.
FINDINGS
1".
SUGESSION
11.
CONCLUSSION
12.
BIBLIOGRAPHY
13.
#UESTIONNAIRES
INTRODUCTION
If you don’t know who your shoppers are, how can you give them what they want?
If you don’t know where they come from, how can you communicate with them?
Finding answers to these questions is vital but catchment analysis can be a time-
consuming process. any centre managers have found that the cost-effective
analysis performed gives unrivalled return on their investment. !he benefits of
catchment "nalysis include the power to target promotions and advertise more
effectively, and an enhanced understanding of which retailers you need to attract to
your centre.
"t the heart of catchment reports is actual shopper behavior. It combines
geography with demographics and lifestyle information # places where people live
with their underlying characteristics and behavior # to create a tool for
understanding the different types of people in different areas throughout the
country. $esearchers also uses postcodes collected from shoppers and other town
centre users to identify catchment areas. !he resulting data is analy%ed to identify
differences between centre and in-town shoppers, weekend and weekday shoppers,
and seasonal influences. &ustomer penetration of the catchment area is calculated
and the proportions of residents, non-resident workers, students and visitors are
identified.
SCOPE OF THE STUDY:
? !he study made by the researcher helps to provide information relating to
? the geographic, demographic and economic features of the respondents in
and around !hane area. !he findings and suggestions given by the researcher
.
? at the end of the study will be helpful for the organization in
making market planning and so enrich the sales of the Thane
Big Bazaar.
Objectives of the study
? !o identify the buyer behavior of the customers.
? !o understand the 'eographic, demographic and (conomic factors of the
customers
? !o identify the target customers for the store.
? !o analy%e the purchase pattern of the customers
? !o suggest the e)act media for advertisement to attract the target customers.
LIIT!TIONS:
? !he study is conducted in and around thane area only. *ence the results may
not be applicable to other geographical areas.
? !he time period is very short.
? !he si%e of the sample is low when compared to the total population.
? !he study was limited to e)tend of abilities and willingness of the
respondents to answer appropriately to the questions.
RESE!RCH ETHODOLO"Y
RESE!RCH DESI"N
" research design is purely and simply the frame work or plan for a study that
guides in the collection and analysis of the data. !here are three types of research
designs, they are
()ploratory research design
+escriptive research design
&asual or e)perimental research design
Since this study attempts to describe the demographic, economic
&
psychographic features of the respondents, it is a descriptive
research.
Desc#i$tive #ese%#ch desi&'
+escriptive research is one that concerned with describing the characteristics of a
particular individual, or of a group. !he descriptive study is typically concerned
with determining frequency with which something occurs or how two variables
vary together. *ere the problems are defined and the solutions are provided.
S%($)e Si*e of the study
!he sample unit selected for this study is retail outlets. !he sample si%e for the
study is ,-.
S%($)i'& Tech'i+ue
For the present study the researcher used the +isproportionate stratified random
sampling technique.
Sou#ces of d%t% !here are two type of data primary data and secondary
data P#i(%#y D%t%
.rimary data refers to those data that are collected newly and they are not used
earlier. !he researcher has to gather the primary data freshly for the specific study
undertaken by him.
!he primary data can be collected by three methods namely observation method,
e)perimentation method and survey method. /urvey research is the systematic
gathering of data from respondents through questionnaires.
Seco'd%#y D%t%
!he secondary data refers to those data which were gathered for some other
purpose and are already available in the firm’s internal records and commercial,
trade or government publications.
D!T! COLLECTION ETHOD
!he primary data required for this study is collected through schedules. !he
schedule method is also like the collection of data through questionnaire, with little
difference which lies in the fact that questions are being filled in by the
enumerators according to the replies of the respondents for the questions.
Revie, of )ite#%tu#e
This chapter will give an overview of literature and models that are related to
the
research problem presented in the previous chapter. This chapter will
introduce the concepts
of customer satisfaction, service quality, relation between customer
satisfaction and service
quality, traditional service quality dimensions, online service quality
dimensions and service
quality model of online retailing in order to give a clear idea about the
research area.
ccording to !otler"#ustomer satisfaction depends on the product$s
perceived
performance relative to buyer$s e%pectations. &f the product performance
falls short of
e%pectations, the customer is dissatis'ed. &f performance matches
e%pectations, the customer
is satis'ed. &f performance e%ceeds e%pectations, the customer is highly
satis'ed or
delighted.
(utstanding marketing companies go out of their way to keep important
customers
satis'ed. )ighly satis'ed customers make a repeat purchases and tell others
about their good
e%perience with the product. The key is to match customer e%pectation with
company
performance. Smart companies aim to delight customers by promising only
what they can
deliver, then delivering more than they promise.
)owever, although the customer"centered 'rm seeks to deliver high
customer
satisfaction relative to competitors, it does not attempt to ma%imize
customer satisfaction.
company can always increase customer satisfaction by lowering its price or
increasing its services. But this may result in lower pro'ts. Thus, the purpose
of marketing is
To generate customer value pro'tability. This requires a very delicate
balance* The marketer
must continue to generate more customer value and satisfaction but not
+give away the
house.,
-The &u)f bet,ee' s%tisfied custo(e#s %'d co($)ete)y s%tisfied custo(e#s c%' s,%))o, %
busi'ess./
0#ief Histo#y of the Co($%'y
0ig ba%aar was launched in /eptember, 1--2 with the opening of its first four
stores in &alcutta, Indore, 0angalore and *yderabad in 11 days. 3ithin a span of ten
years, there are 21- 0ig ba%aar stores in 4- cities and towns across India.
0ig 0a%aar was started by 1isho#e 0iy%'i2 the "#ou$ CEO !'d %'%&i'&
Di#ecto# of P%'t%)oo' Ret%i).!hough 0ig ba%aar was launched purely as a fashion
format including apparel, cosmetics, accessory and general merchandise, over the years
0ig ba%aar has included a wide range of products and service offering under their
chain. !he current formats include 0ig ba%aar, Food ba%aar, (lectronic ba%aar and
Furniture ba%aar. !he inspiration behind this entire retail format was from saravana
stores, a local store in !. 5agar, &hennai.
!he stores are customi%ed to provide the feel of mandis and melaswhileoffering the modern retail
feature like 6uality, &hoice and convenience. "s the modernIndian family’s favorite retail store,
0ig ba%aar is popularly known as the 7Indian 3alart8.
9n successful completion of ten years in Indian retail industry, in 1-22, 0ig
ba%aar has come up a new logo with new tag line :N%ye I'di% 3% 0%*%%#’ replacing the earlier
ones :IsseS%st%!u#!cch%1%hi'N%hi'4
I'dust#y P#ofi)e:
Type * -ublic .etailing &ndustry
)ead /uarters * 0umbai, 0aharashtra, &ndia.
#1( * !ishore Biyani
-arent * 2uture 3roup
4ebsite * 2utureBazaar.com
2uture value .etail limited is a wholly owned subsidiary
of pantaloon .etail 5&ndia6 7imited. This entity has been crated
keeping in mind the growth and the current size of the
company$s value retail business, led by its format division2 0i&0%*%%# %'d Food
0%*%%#.
The company operates 567 0i& 0%*%%# sto#es2 587 Food 0%*%%# sto#es2
among other formats, in over 89 cities across the country, covering an
operational retail
space of aver : million square feet. s a focuses entity driving the growth of
the
group$s value retail business, 2uture value .etail 7imited 52;.76 will continue
to
deliver more value to its customers, supply partners, stakeholders and
communities
across the country and shape the growth of modern retail in &ndia.
1very day, 2uture group brings multiple products, opportunities and services
to
millions of customers in &ndia. Through over = cities and :9 rural locations across the country. 0ost
of all, it
help$s &ndia shop, save and realize and aspirations to live a better quality of
life every
day.
2uture group understands the soul of &ndian customers. s one of &ndia$s
retail
pioneers with multiple retail formats, it connects a diverse and passionate
community
of &ndian buyers, sellers and business. The collective impact on business is
staggering?
around @@9 million customers walk into our stores each year and choose
products and2uture group employs A=999 people directly from every section
of our society.
&t source suppliers from enterprises across the country, creating fresh
employment,
&mpacting livelihoods, empowering local communities and fostering mutual
growth.
2uture group believes in the B&ndia dream$ and have aligned its business
practices to large obCective of being a premier catalyst in &ndia$s
consumption"led
growth story. 4orking towards this end, future group are ushering positive
socioeconomic
change in communities to help the &ndian dream Dy high and the 9so'e3i
chidiy%4 soar once again. This approach remains embedded in future group
ethos even
as it rapidly e%pands its footprints deeper into &ndia.
0I" 0!:!!R is a chain of hypermarket in &ndia. #urrently there are / = '"$(5!/
? (5 = 39(5 "&&(//9$I(/
? @I+/ "&&(//9$I(/
? &$9&@($? = .>"/!I& I!(/
? /
? *9( +(&9$/
? *9( >I5(5
? 'IF!/
? 0"'/ = !$">>I(/
? F