Description
This presentation studies Big Bazaar retail chain in India, SWOT analysis and detailed questionaire-based issue identification and improvement.
Naye India Ka Bazaar!
Presented by: Group - 10, Div B Nikhil Abbi Sridhar E. Piyush Gupta Sagar Gupta Rahul Sangani Rohit Solanki (B-002) (B-021) (B-025) (B-027) (B-050) (B-057)
COMPANY OVERVIEW
? ? ? ? ? ? ? ? ?
Type : Industry : Founded : Headquarters : Products : Promoter : Parent : Employees : Spread :
Hypermarket Retail 2001 Mumbai, Maharashtra, India Department, Grocery store Kishore Biyani Pantaloon Retail India Ltd. 36000 people Currently 214 stores in 90 cities
COMPANY VISION
?
To deliver
Everything Everywhere Every time for, Every Indian Customer in the most profitable manner
COMPANY MILESTONES
2001 2002 2007 2008
• Future Group launches three Big Bazaar stores within a span of 22 days
• Food Bazaar, the supermarket chain is launched
• Future Group crosses the $1 billion turnover mark. • Online portal Futurebazaar.com becomes India’s most popular shopping portal.
• Big Bazaar crosses the 100-store mark • Total operational retail space crosses the 10 million square feet mark • Future Group celebrates its first Shopping Festival across all retail formats in key Indian cities. • Future Supply Chains becomes ISO certified
2009
2011
4 P’S OF BIG BAZAAR
Product
Place
Promotion
Price
PRODUCT
Apparels Food Farm Products Chill Station Home and Personal Care
• Denims • T-Shirts • Fabric • Cut piece • Formal wear • Casual wear • Party wear • Ethnic wear • Accessories • Under wears • Night wear • Dress materials • Sarees
• Staples • Ready to eat • Ready to cook • Spices • Imported Bazaar • Tea and Coffee
• Fruits • Vegetables • Imported fruits • Dairy products
• Soft drinks • Packaged juices • Milk items • Frozen foods • Ice creams
• Shampoos • Detergents • Soaps • Liquid wash • Creams • Deodorants • Home cleaners • Utensils • Plastics • Crockery • Sundries
6
PRODUCT
Electronics • Television sets • Washing Machine • Refrigerator • Personal care • mBazaar • Microwaves • Small appliances • Laptops • Computer accessories • Kitchen appliances Fashion and Jewellery • Footwear Bazaar • Beauty Care • Navara • Asmi • Cygnus Furniture Bazaar • • • • • • • • Living room Bed room Kitchen Dinning room Kids room Been bags Paintings Decorative items • • • • Child Care and Toys Kids wear Toy Bazaar Stationary Child Care
7
PRODUCT
?
Variety of Products under one roof Most major brands (non-luxury) available in India are present Various In-house products like DJ & C, Tasty Treat, Clean Mate etc.
?
?
8
PRICE
?
Economies of Scale
Value Pricing – EDLP Promotional Pricing at low interest rate Psychological Pricing
?
?
?
PRICE
?
Differentiated Pricing Selling Combo Packs Organized Retailing
?
?
?
Special Event Pricing
BUNDLING
PROMOTION
?
Various loyalty based programs like payback & cards like Shakti card etc.
The Great Exchange Offer
?
?
Wednesday Bazaar – “Hafte ka sabse acha din”
PROMOTION
?
Gift with purchase Point of sale displays Advertisement ( Print Ad, Newspaper Ad, Tv Ad) Brand Ambassador- Dhoni and Asin
?
?
?
PLACE
214 stores spread across 90 cities & towns ? Big Bazaar operational across three formats :
?
Express format :15 – 20,000 sq ft. ? Hypermarkets : 40 - 45,000 sq ft. ? Super Centers : Over 1 lakh sq. ft
?
Presence in Metro as well as tier II cities ? Stores normally located in high traffic areas ? Aims at starting stores in developing areas
?
SEGMENTATION & TARGETING
?
Divides India into 3 segments :
India one ? India two ? India three
?
Big Bazaar targets India one & India two segments ? The large & growing young working population is the preferred customer segment ? Specially targets working women and home makers who are primary decision makers
?
MAJOR COMPETITORS
D-Mart ? Star Bazaar ? Reliance Fresh ? Hyper City ? Bharti Walmart ? Vishal Megamart
?
RESEARCH TECHNIQUES
?
Quantitative Research – Questionnaire
?
Observational Research
QUANTITATIVE RESEARCH
?
What attracts people to Big Bazaar?
QUANTITATIVE RESEARCH
?
How often do people buy from Big Bazaar?
QUALITATIVE RESEARCH
?
When do people prefer to come to Big Bazaar?
QUANTITATIVE RESEARCH
?
Problem faced by people shopping on weekends
QUANTITATIVE RESEARCH
?
Biggest problem faced by customers shopping on weekdays?
QUANTITATIVE RESEARCH
?
Most effective Promotion channels used by Big Bazaar
QUANTITATIVE RESEARCH
?
Opinion of people about Big Bazaar prices as per their budget
People’s opinion
Budget
OBSERVATIONAL RESEARCH
? ? ?
Efficiently managed with good layout Family crowd; youths are less
Customers are mostly aware of only major offers
Packaging of In-house items like dals, masala needs improvement Direction signs are unclear & confusing
?
?
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threats
STRENGTH
Recognised among top brands in country ? Sheer advantage of infrastructure at Bigbazaar ? Virtual Infrastructure:- Online shopping ? Ability to sell products at cheaper rates ? Variety of products available under one roof ? Unique family shopping experience ? Huge Investment capacity
?
WEAKNESS
? ? ? ? ? ?
Major Brands are still not available at Bigbazaar Inefficient product replenishment system Overcrowded during the offers Long queues at Billing counters Perceived price is sometime higher than offer price Language barrier between sales person and customer
OPPORTUNITY
?
High potential in retail market to expand Changing consumer shopping behavior in favour of supermarkets Purchasing power of Indian customer is increasing
?
?
THREATS
?
Competition from organised sector
international retails stores planning to foray india ? Competition from other indian retail stores
?
?
Competition from unorganised retail stores Government policies and economic reforms
?
REFERENCES
?
Biyani,Kishore, Baishya, Dipayan.“It happened in India”,13th Impression,Rupa & C0.,2010 http://www.pantaloonretail.in/businesses/big-bazaar.html
?
?
http://www.bigbazaar.com/
http://articles.economictimes.indiatimes.com/2010-0831/news/27611588_1_service-brands-canara-bank-tata-indicom
?
doc_570554653.ppt
This presentation studies Big Bazaar retail chain in India, SWOT analysis and detailed questionaire-based issue identification and improvement.
Naye India Ka Bazaar!
Presented by: Group - 10, Div B Nikhil Abbi Sridhar E. Piyush Gupta Sagar Gupta Rahul Sangani Rohit Solanki (B-002) (B-021) (B-025) (B-027) (B-050) (B-057)
COMPANY OVERVIEW
? ? ? ? ? ? ? ? ?
Type : Industry : Founded : Headquarters : Products : Promoter : Parent : Employees : Spread :
Hypermarket Retail 2001 Mumbai, Maharashtra, India Department, Grocery store Kishore Biyani Pantaloon Retail India Ltd. 36000 people Currently 214 stores in 90 cities
COMPANY VISION
?
To deliver
Everything Everywhere Every time for, Every Indian Customer in the most profitable manner
COMPANY MILESTONES
2001 2002 2007 2008
• Future Group launches three Big Bazaar stores within a span of 22 days
• Food Bazaar, the supermarket chain is launched
• Future Group crosses the $1 billion turnover mark. • Online portal Futurebazaar.com becomes India’s most popular shopping portal.
• Big Bazaar crosses the 100-store mark • Total operational retail space crosses the 10 million square feet mark • Future Group celebrates its first Shopping Festival across all retail formats in key Indian cities. • Future Supply Chains becomes ISO certified
2009
2011
4 P’S OF BIG BAZAAR
Product
Place
Promotion
Price
PRODUCT
Apparels Food Farm Products Chill Station Home and Personal Care
• Denims • T-Shirts • Fabric • Cut piece • Formal wear • Casual wear • Party wear • Ethnic wear • Accessories • Under wears • Night wear • Dress materials • Sarees
• Staples • Ready to eat • Ready to cook • Spices • Imported Bazaar • Tea and Coffee
• Fruits • Vegetables • Imported fruits • Dairy products
• Soft drinks • Packaged juices • Milk items • Frozen foods • Ice creams
• Shampoos • Detergents • Soaps • Liquid wash • Creams • Deodorants • Home cleaners • Utensils • Plastics • Crockery • Sundries
6
PRODUCT
Electronics • Television sets • Washing Machine • Refrigerator • Personal care • mBazaar • Microwaves • Small appliances • Laptops • Computer accessories • Kitchen appliances Fashion and Jewellery • Footwear Bazaar • Beauty Care • Navara • Asmi • Cygnus Furniture Bazaar • • • • • • • • Living room Bed room Kitchen Dinning room Kids room Been bags Paintings Decorative items • • • • Child Care and Toys Kids wear Toy Bazaar Stationary Child Care
7
PRODUCT
?
Variety of Products under one roof Most major brands (non-luxury) available in India are present Various In-house products like DJ & C, Tasty Treat, Clean Mate etc.
?
?
8
PRICE
?
Economies of Scale
Value Pricing – EDLP Promotional Pricing at low interest rate Psychological Pricing
?
?
?
PRICE
?
Differentiated Pricing Selling Combo Packs Organized Retailing
?
?
?
Special Event Pricing
BUNDLING
PROMOTION
?
Various loyalty based programs like payback & cards like Shakti card etc.
The Great Exchange Offer
?
?
Wednesday Bazaar – “Hafte ka sabse acha din”
PROMOTION
?
Gift with purchase Point of sale displays Advertisement ( Print Ad, Newspaper Ad, Tv Ad) Brand Ambassador- Dhoni and Asin
?
?
?
PLACE
214 stores spread across 90 cities & towns ? Big Bazaar operational across three formats :
?
Express format :15 – 20,000 sq ft. ? Hypermarkets : 40 - 45,000 sq ft. ? Super Centers : Over 1 lakh sq. ft
?
Presence in Metro as well as tier II cities ? Stores normally located in high traffic areas ? Aims at starting stores in developing areas
?
SEGMENTATION & TARGETING
?
Divides India into 3 segments :
India one ? India two ? India three
?
Big Bazaar targets India one & India two segments ? The large & growing young working population is the preferred customer segment ? Specially targets working women and home makers who are primary decision makers
?
MAJOR COMPETITORS
D-Mart ? Star Bazaar ? Reliance Fresh ? Hyper City ? Bharti Walmart ? Vishal Megamart
?
RESEARCH TECHNIQUES
?
Quantitative Research – Questionnaire
?
Observational Research
QUANTITATIVE RESEARCH
?
What attracts people to Big Bazaar?
QUANTITATIVE RESEARCH
?
How often do people buy from Big Bazaar?
QUALITATIVE RESEARCH
?
When do people prefer to come to Big Bazaar?
QUANTITATIVE RESEARCH
?
Problem faced by people shopping on weekends
QUANTITATIVE RESEARCH
?
Biggest problem faced by customers shopping on weekdays?
QUANTITATIVE RESEARCH
?
Most effective Promotion channels used by Big Bazaar
QUANTITATIVE RESEARCH
?
Opinion of people about Big Bazaar prices as per their budget
People’s opinion
Budget
OBSERVATIONAL RESEARCH
? ? ?
Efficiently managed with good layout Family crowd; youths are less
Customers are mostly aware of only major offers
Packaging of In-house items like dals, masala needs improvement Direction signs are unclear & confusing
?
?
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threats
STRENGTH
Recognised among top brands in country ? Sheer advantage of infrastructure at Bigbazaar ? Virtual Infrastructure:- Online shopping ? Ability to sell products at cheaper rates ? Variety of products available under one roof ? Unique family shopping experience ? Huge Investment capacity
?
WEAKNESS
? ? ? ? ? ?
Major Brands are still not available at Bigbazaar Inefficient product replenishment system Overcrowded during the offers Long queues at Billing counters Perceived price is sometime higher than offer price Language barrier between sales person and customer
OPPORTUNITY
?
High potential in retail market to expand Changing consumer shopping behavior in favour of supermarkets Purchasing power of Indian customer is increasing
?
?
THREATS
?
Competition from organised sector
international retails stores planning to foray india ? Competition from other indian retail stores
?
?
Competition from unorganised retail stores Government policies and economic reforms
?
REFERENCES
?
Biyani,Kishore, Baishya, Dipayan.“It happened in India”,13th Impression,Rupa & C0.,2010 http://www.pantaloonretail.in/businesses/big-bazaar.html
?
?
http://www.bigbazaar.com/
http://articles.economictimes.indiatimes.com/2010-0831/news/27611588_1_service-brands-canara-bank-tata-indicom
?
doc_570554653.ppt