Benefit Laddering of Airtel

[dineshk]

Consumers seek certain attributes in products and these attributes lead to certain benefits for them. When the benefits matter to them, over time they learn to choose products which possess those attributes that lead to the relevant consequences.
Understanding these linkages between product attributes, their consequences and their ultimate consumer ‘values’ are important if one has to arrive at a positioning that the consumer can relate to. Benefit Laddering refers to a technique which focuses on product attributes and hence provides a link for the changing value proposition of a product. It helps the company to communicate its final value proposition to the consumer and hence help the company to arrive at the desired positioning of the product in the market.

 

[viren123456]

Consumers seek certain attributes in products and these attributes lead to certain benefits for them. When the benefits matter to them, over time they learn to choose products which possess those attributes that lead to the relevant consequences.
Understanding these linkages between product attributes, their consequences and their ultimate consumer ‘values’ are important if one has to arrive at a positioning that the consumer can relate to. Benefit Laddering refers to a technique which focuses on product attributes and hence provides a link for the changing value proposition of a product. It helps the company to communicate its final value proposition to the consumer and hence help the company to arrive at the desired positioning of the product in the market.

hi
god article
post more articles
it was really very good
bye
takecare

 

[pawangupta]

hey..its quite interresting...worth a read.......................i firmly believe that more and more of such things should happen......

 

[parulsaxena]

How can I view this project and can I downloa it as well

 

[ashu1234]

Consumers seek certain attributes in products and these attributes lead to certain benefits for them. When the benefits matter to them, over time they learn to choose products which possess those attributes that lead to the relevant consequences.
Understanding these linkages between product attributes, their consequences and their ultimate consumer ‘values’ are important if one has to arrive at a positioning that the consumer can relate to. Benefit Laddering refers to a technique which focuses on product attributes and hence provides a link for the changing value proposition of a product. It helps the company to communicate its final value proposition to the consumer and hence help the company to arrive at the desired positioning of the product in the market.

Nice Articel on laddering......Keep posting up!!
thnx.

 

[amit sharma]

I need a full consumer profile overview of airtel mobile...please if someone knows about it then please reply fast.

 

[slipknot]

gr8 work.. I needed the info.. do you knw where can I get latest stats abt cellular service providers.. their market share etc?

 

[manivelss]

thinks nice work and its very useful for us

 

[Kumarmoon]

Sure a very good read. The benefit laddering is important not only for the segmentation, but other purposes such as brand tracking studies too. It involves a series of questions to find the correlation between attributes, psychological benefits and the end values of the consumers.

 

[Kumarmoon]

Good work. laddering is one of the prime techniques of segmentation, brand tracking and connecting attributes to the end means and the cosequent values.It a very good technique for brand studies.