BEML

I am working on international marketing strategy followed by BEML. I have collected data more from News and some databases. May be we can work together to enrich this topic in this area. My focus area is more on Douglas and Craig framework.
 
Ritesh Kr said:
I am working on international marketing strategy followed by BEML. I have collected data more from News and some databases. May be we can work together to enrich this topic in this area. My focus area is more on Douglas and Craig framework.
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Hello Ritesh,

Glad to know u wana discuss the topic here,

Well BEML( Bharat Earth Movers Ltd ) has a lot of focus on the International markets entering into countries worldwide covering Asia, Africa, Europe, Latin America and the Middle East.
With the plans to increase global presence, BEML has set up overseas office and entering strategic alliances.

Its prime market is China and set up a Marketing unit in Malaysia. While in India they have eight manufacturing units spreaded over 4locations.

Their Marketing vision is to become the Market leader, a diversified company supplying goods/services to CME, Rails and Metros & Defence sector and make an international presence.

Grow profitably by taping the opportunities in National and International markets.

The product mix matrix is as follows:
67% : CME
29% : Defence Equipment
4% : Railway products


Major focus on exports, the CME segment growing by 30% and expected to grow to US$ 100-200million by 2010.
 
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