BALANCED SCORE CARD: A STUDY ON ITS
IMPLEMENTATION IN MATRIX
Under the Guidance Of :- Presented By:-
Ms. Nidhi Verma Amit Kumar Singh
Faculty, PCTE MBA 2C
Introduction To Corporate
? 1995 – Year of Incorporation.
? One of the largest telecom service providers with a pan India
presence.
? Worldwide telecommunication solutions - mobile & wireless.
services; national/international clients, individual and
corporate.
? Nationwide network, over 1400 professionals in all areas of
sales, marketing, customer service, operations and logistics.
? Partnerships with over 30 country specific international service
providers.
? Over 1,25,000 customers and corporate houses.
PRODUCTS
They are basically in two areas of operation –
? National – They are a Customer Management Unit
of the world famous VODAFONE
? International Roaming Cellular Telephony
INTERNATIONAL ROAMING CELLULAR
TELEPHONY
The Matrix Advantage
Up to 60% saving on International Roaming bills
? A country specific mobile number from Matrix: chargeable at
applicable local rates, free incoming calls in most countries etc.
Technologically superior company
? Matrix connects with the biggest international networks - AT&T,
NTT, DoCoMo, Vodafone etc.
Seamless connectivity, including Japan and South Korea
? International roaming numbers do not work in all countries.
Patchy coverage and call drops are complaints.
A customer-oriented company understanding problems
faced by international travelers
? The smarter way to stay connected.
Instant Activation and delivery Anywhere in India
? The mobile phone is activated even before the traveler leaves
India and SIM delivered at office / home.
Billing in Indian Rupees
? Saves foreign exchange.
? Pay through credit card.
? Itemized bills given.
Separate International Number
? The freedom of giving the number to a few important people and
screening unwanted calls, thereby considerable saving on
phone bills.
Special Offers for Students
? Australia, UK and USA bound students, Matrix offers special
rates the smarter way to stay connected 12.
ALLIANCE
? British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanC
Bank, DHL amongst others. Some of the special offers….
? Deutsche Bank Platinum Credit Card.
? HDFC Titanium Credit Cards.
? Jet Airways.
? British Airways.
? Citibank Ultima Credit Card.
? Citibank Platinum Credit Card.
? StanC Platinum Card.
? American Express Platinum Card.
Student offers too !!
? Qantas Airways.
? Amex Travelers Cheques
? DHL
? HDFC Bank
? Our Alliance
SWOT
ANALYSIS
Strengths
1.Partnerships with over 30 country specific
international service providers.
2.Early bird prizes.
3.Rates which are far cheaper, in some cases
nearly 60%, compared to Roaming, and up to
90% in case of data cards.
4. Strategic business partnership with airlines,
travel agencies, universities and corporate.
Weaknesses
1.Less employee strength.
2.Dissatisfied workforce.
3.mobile number portability is missing.
Opportunities
1.Poised to go on MVNO concept as soon as
regulations in India (TRAI) permits.
2.Due to the ever changing and growing middle
class ,matrix through its travel partner caters this
market
3. 6,000,000 people fly abroad every year this can
be tapped by matrix.
Threats
1.New player are entering into the markets
as Trikon, Clay and uniconnect.
2.Existing big players like Airtel, Reliance
communication, going international.
SWOT
Analysis
Introduction to balanced score card
Kaplan and Norton(1992) identified four perspectives
representing the important facets of the organization. These
were:
? Financial perspective.
? Customer perspective.
? Internal business perspective.
? Innovation & Learning perspective.
The Four Perspectives: Cause and Effect Relationship
Need of BSC
? Balancing long and short term actions.
? Balancing different measures of success and
? Financial
? Customer
? Internal Operations
? Human Resource Systems & Development (Learning & growth)
? A way of tying strategy to measures of action .
Balanced Score
Card: A study on
its implementation
in Matrix
TITLE
Objectives
Objective
1
• To give an idea of how well a Balanced
Scorecard can be expected to work in
Matrix Allahabad
Objective
2
• To identify areas of activity in which
company has to work upon to facilitate
balanced scorecard in Matrix Allahabad.
Research Methodology
Research design
? The research design of this research is descriptive
Data Collection
? Primary data and
? Secondary data.
Method Of data Collection
? Secondary data was gathered, i.e. regarding the rural markets and the
behavior of the rural consumer through different books Internet and news
in magazines.
? Primary data was collected through Schedules that were used for
collecting data relating to the study.
Sampling design
Universe
? Matrix Cellular Services Private Limited Employees.
Population
? In this research, the population is the Allahabad Centre’s Employee of
the company.
Sampling unit
? In my study, the sampling unit consists of every single employee of the
Allahabad centre of the company.
Sampling size
? The sample size for my research is 20.
Sampling techniques
? In this research study, random sampling is opted.
4. Data analysis and interpretation
0.42
0.44
0.46
0.48
0.5
0.52
0.54
0.56
Clearity of Objective Staff understands BSC
Mission and Strategy
Mission and Stratergy
Graph 4.1 Mission and strategy
Graph 4.2 Leadership
Graph 4.3 Organizational Culture
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Discussions of BSC
measures
Actions Scruitney Other reporting
system
Structure and Process
Structure and Process
Graph 4.4 Structure and process
Graph 4.5 Management Practice
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Incentives
Linked
BSC discussed in
appraisal
Participation in
strategic
discussions
Information for
strategic
decision
Systems and Policies
Systems and Policies
Graph 4.6 Systems and policies
RESULT AND FINDINGS
? Organization culture is very conducive for implementation in matrix
cellular services.
? Most of the employee are not very sure what exactly the BSC is and
what are the objectives of BSC.
? Company is reluctant to share the strategic information with the
employees.
? Matrix is good at follow up of the targets of the BSC.
? Matrix has not fully implemented the BSC, there is another system
which is used other than BSC.
? Some of the departments don’t have BSC yet.
SUGGESTIONS
? Matrix should try to share more information with the
employees so that they can contribute more
towards organizational goal.
? Matrix should implement the BSC in the remaining
departments to achieve its objective.
CONCLUSION
The Balanced Scorecard is a very important strategic
management tool which helps an organization to not only
measure the performance but also decide the strategies
which are needed to be adopted so that the long-term goals
are achieved. Thus, in other words, the application of this tool
ensures the consistency of vision and action which is the first
step towards the development of a successful organization.
Thank You
doc_488251860.pptx
IMPLEMENTATION IN MATRIX
Under the Guidance Of :- Presented By:-
Ms. Nidhi Verma Amit Kumar Singh
Faculty, PCTE MBA 2C
Introduction To Corporate
? 1995 – Year of Incorporation.
? One of the largest telecom service providers with a pan India
presence.
? Worldwide telecommunication solutions - mobile & wireless.
services; national/international clients, individual and
corporate.
? Nationwide network, over 1400 professionals in all areas of
sales, marketing, customer service, operations and logistics.
? Partnerships with over 30 country specific international service
providers.
? Over 1,25,000 customers and corporate houses.
PRODUCTS
They are basically in two areas of operation –
? National – They are a Customer Management Unit
of the world famous VODAFONE
? International Roaming Cellular Telephony
INTERNATIONAL ROAMING CELLULAR
TELEPHONY
The Matrix Advantage
Up to 60% saving on International Roaming bills
? A country specific mobile number from Matrix: chargeable at
applicable local rates, free incoming calls in most countries etc.
Technologically superior company
? Matrix connects with the biggest international networks - AT&T,
NTT, DoCoMo, Vodafone etc.
Seamless connectivity, including Japan and South Korea
? International roaming numbers do not work in all countries.
Patchy coverage and call drops are complaints.
A customer-oriented company understanding problems
faced by international travelers
? The smarter way to stay connected.
Instant Activation and delivery Anywhere in India
? The mobile phone is activated even before the traveler leaves
India and SIM delivered at office / home.
Billing in Indian Rupees
? Saves foreign exchange.
? Pay through credit card.
? Itemized bills given.
Separate International Number
? The freedom of giving the number to a few important people and
screening unwanted calls, thereby considerable saving on
phone bills.
Special Offers for Students
? Australia, UK and USA bound students, Matrix offers special
rates the smarter way to stay connected 12.
ALLIANCE
? British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanC
Bank, DHL amongst others. Some of the special offers….
? Deutsche Bank Platinum Credit Card.
? HDFC Titanium Credit Cards.
? Jet Airways.
? British Airways.
? Citibank Ultima Credit Card.
? Citibank Platinum Credit Card.
? StanC Platinum Card.
? American Express Platinum Card.
Student offers too !!
? Qantas Airways.
? Amex Travelers Cheques
? DHL
? HDFC Bank
? Our Alliance
SWOT
ANALYSIS
Strengths
1.Partnerships with over 30 country specific
international service providers.
2.Early bird prizes.
3.Rates which are far cheaper, in some cases
nearly 60%, compared to Roaming, and up to
90% in case of data cards.
4. Strategic business partnership with airlines,
travel agencies, universities and corporate.
Weaknesses
1.Less employee strength.
2.Dissatisfied workforce.
3.mobile number portability is missing.
Opportunities
1.Poised to go on MVNO concept as soon as
regulations in India (TRAI) permits.
2.Due to the ever changing and growing middle
class ,matrix through its travel partner caters this
market
3. 6,000,000 people fly abroad every year this can
be tapped by matrix.
Threats
1.New player are entering into the markets
as Trikon, Clay and uniconnect.
2.Existing big players like Airtel, Reliance
communication, going international.
SWOT
Analysis
Introduction to balanced score card
Kaplan and Norton(1992) identified four perspectives
representing the important facets of the organization. These
were:
? Financial perspective.
? Customer perspective.
? Internal business perspective.
? Innovation & Learning perspective.
The Four Perspectives: Cause and Effect Relationship
Need of BSC
? Balancing long and short term actions.
? Balancing different measures of success and
? Financial
? Customer
? Internal Operations
? Human Resource Systems & Development (Learning & growth)
? A way of tying strategy to measures of action .
Balanced Score
Card: A study on
its implementation
in Matrix
TITLE
Objectives
Objective
1
• To give an idea of how well a Balanced
Scorecard can be expected to work in
Matrix Allahabad
Objective
2
• To identify areas of activity in which
company has to work upon to facilitate
balanced scorecard in Matrix Allahabad.
Research Methodology
Research design
? The research design of this research is descriptive
Data Collection
? Primary data and
? Secondary data.
Method Of data Collection
? Secondary data was gathered, i.e. regarding the rural markets and the
behavior of the rural consumer through different books Internet and news
in magazines.
? Primary data was collected through Schedules that were used for
collecting data relating to the study.
Sampling design
Universe
? Matrix Cellular Services Private Limited Employees.
Population
? In this research, the population is the Allahabad Centre’s Employee of
the company.
Sampling unit
? In my study, the sampling unit consists of every single employee of the
Allahabad centre of the company.
Sampling size
? The sample size for my research is 20.
Sampling techniques
? In this research study, random sampling is opted.
4. Data analysis and interpretation
0.42
0.44
0.46
0.48
0.5
0.52
0.54
0.56
Clearity of Objective Staff understands BSC
Mission and Strategy
Mission and Stratergy
Graph 4.1 Mission and strategy
Graph 4.2 Leadership
Graph 4.3 Organizational Culture
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Discussions of BSC
measures
Actions Scruitney Other reporting
system
Structure and Process
Structure and Process
Graph 4.4 Structure and process
Graph 4.5 Management Practice
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Incentives
Linked
BSC discussed in
appraisal
Participation in
strategic
discussions
Information for
strategic
decision
Systems and Policies
Systems and Policies
Graph 4.6 Systems and policies
RESULT AND FINDINGS
? Organization culture is very conducive for implementation in matrix
cellular services.
? Most of the employee are not very sure what exactly the BSC is and
what are the objectives of BSC.
? Company is reluctant to share the strategic information with the
employees.
? Matrix is good at follow up of the targets of the BSC.
? Matrix has not fully implemented the BSC, there is another system
which is used other than BSC.
? Some of the departments don’t have BSC yet.
SUGGESTIONS
? Matrix should try to share more information with the
employees so that they can contribute more
towards organizational goal.
? Matrix should implement the BSC in the remaining
departments to achieve its objective.
CONCLUSION
The Balanced Scorecard is a very important strategic
management tool which helps an organization to not only
measure the performance but also decide the strategies
which are needed to be adopted so that the long-term goals
are achieved. Thus, in other words, the application of this tool
ensures the consistency of vision and action which is the first
step towards the development of a successful organization.
Thank You
doc_488251860.pptx