Description
BABY CARE MARKET IN INDIA
Baby Care Market - India
July 2009
Executive Summary
Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn Market dominated by unorganized sector with organized sector making up a% of total market Market comprises of four segments baby food, skin care, toiletries & diapers and hair care Market is presently restricted to urban areas and fast expanding to rural areas
Market
Drivers:
Drivers & Challenges
– – – –
Increase in disposable income Birth rate Increasing working women population Introduction of innovative products and reduction in prices
Trends
Introduction of organic baby product Introduction of premium range of baby care products Expansion of market in rural areas • Company 1 is the market leader in total baby care market with about b% market share • Major players in different segments are -
E L P M A S
Skin Care •Company 4 •Company 5
Challenges:
– Competition from cheaper substitutes – Cultural aspects – Regulations on Infant Food Promotion
Competition
Baby Food •Company 2 •Company 3
Toiletries & Diapers •Company 6 •Company 7
Hair Care •Company 8
BABY CARE MARKET – INDIA.PPT
2
•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments
BABY CARE MARKET – INDIA.PPT
3
Baby food is the largest segment
Segment Products Baby Milk PC Baby Food Gaming Baby cereals Baby Snacks Soap Massage Oil Skin Care Powder Creams Lotions Baby Wash (liquid) Toiletries & Diapers Hair Care Diapers Wipes Hair Oil Shampoos
Medium Low
Penetration
Size (20--)
INR XX mn
INR YY mn
INR ZZ mn
INR AA mn
High
Source:
BABY CARE MARKET – INDIA.PPT
4
Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment
Baby Food Market
•Baby food market comprises of products like baby milk , cereals and snacks •In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act •Baby food Industry is dominated by Company 1 and Company 3
Market Size and Growth
INR mn
Baby Skin Care Market
E L P M A S
4,000 2,000 0
4,000 2,000 0
6,000
a% U
V
2008
2012
Market Size and Growth
INR mn b% V W
•Market comprises of products such as soaps, massage oil, powder, creams, and lotions •Major players in this segment includes Company 2, Company 3 and Company 4 •Products like soap and massage oil have high penetration with year round usage
2008
Source: BABY CARE MARKET – INDIA.PPT
2012
5
Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment
Baby Toiletries & Diapers Market
•Market comprises of products such as wipes and diapers •Disposable diaper market is at a nascent stage, with extremely low consumption •Leading players in this segment include Company U, Company V, Company W •Majority of Diaper brands are imported
Market Size and Growth
INR mn
3,000 2,000 1,000 0
Baby Hair Care Market
E L P M A S
400 300 200 100 0
a% U
V
2008
2012
Market Size and Growth
INR mn b% W X
•Market comprises of products such as hair oil and shampoos •Leading players in this segment include Company A, Company B, Company C
2008
Source: BABY CARE MARKET – INDIA.PPT
2012
6
Drivers & Challenges
Challenges Drivers
Increase in Disposable Income Birth Rate Increasing Working Women Population Introduction of Innovative Products Availability of cheaper substitutes Cultural aspects Regulations on Infant Food Promotion
BABY CARE MARKET – INDIA.PPT
7
Trends
Introduction of Organic Baby Products
Trends
`
Introduction of premium range of baby care products
Expansion of market in rural areas
BABY CARE MARKET – INDIA.PPT
8
Baby care market is dominated by Company 1
Competition Overview
•Company 1 is the market leader in total baby care market with about a% market share •The leading brands in the baby food market includes Company U,V and W •In baby toiletries segment, the diapers are primarily dominated by imported brands •Market comprises of mainly urban areas however baby product companies are now focusing on rural areas
Market Share - Overall
0thers Company 2 b% c%
Market Share - Baby Food Market
Others Company 4 v% w%
E L P M A S
a% Company 1
Market Share - Diapers
Company 7 z%
Company 6 y% x%
u% Company 3
Company 5
Source: BABY CARE MARKET – INDIA.PPT
9
Players (1/7)
Company Name Food Skin Care Toiletries Hair Care Business Description
Company P
• The company is based in Mumbai • The company manufactures and exports, baby diapers, adult diapers and other hygiene products • It manufactures baby milk powder which is sold under the brand name X • Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai • R’s baby range of products made with Ayurvedic herbs and plant extracts • Baby products include U,V and W • R is targeting rural areas for expansion Financial Performance: • The company reported total income of INR XX bn and a net loss of INR YY mn in FY- -
Company Q
Company R
Source:
SAMPLE
BABY CARE MARKET – INDIA.PPT
10
Thank you for the attention
The Baby Care report is a part of Research on India’s Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal
Phone: E-Mail: +91 22 4098 7530 [email protected]
Gaurav Kumar
Phone: E-Mail: +91 33 4064 6214 [email protected]
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
BABY CARE MARKET – INDIA.PPT
11
doc_322932702.pdf
BABY CARE MARKET IN INDIA
Baby Care Market - India
July 2009
Executive Summary
Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn Market dominated by unorganized sector with organized sector making up a% of total market Market comprises of four segments baby food, skin care, toiletries & diapers and hair care Market is presently restricted to urban areas and fast expanding to rural areas
Market
Drivers:
Drivers & Challenges
– – – –
Increase in disposable income Birth rate Increasing working women population Introduction of innovative products and reduction in prices
Trends
Introduction of organic baby product Introduction of premium range of baby care products Expansion of market in rural areas • Company 1 is the market leader in total baby care market with about b% market share • Major players in different segments are -
E L P M A S
Skin Care •Company 4 •Company 5
Challenges:
– Competition from cheaper substitutes – Cultural aspects – Regulations on Infant Food Promotion
Competition
Baby Food •Company 2 •Company 3
Toiletries & Diapers •Company 6 •Company 7
Hair Care •Company 8
BABY CARE MARKET – INDIA.PPT
2
•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments
BABY CARE MARKET – INDIA.PPT
3
Baby food is the largest segment
Segment Products Baby Milk PC Baby Food Gaming Baby cereals Baby Snacks Soap Massage Oil Skin Care Powder Creams Lotions Baby Wash (liquid) Toiletries & Diapers Hair Care Diapers Wipes Hair Oil Shampoos
Medium Low
Penetration
Size (20--)
INR XX mn
INR YY mn
INR ZZ mn
INR AA mn
High
Source:
BABY CARE MARKET – INDIA.PPT
4
Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment
Baby Food Market
•Baby food market comprises of products like baby milk , cereals and snacks •In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act •Baby food Industry is dominated by Company 1 and Company 3
Market Size and Growth
INR mn
Baby Skin Care Market
E L P M A S
4,000 2,000 0
4,000 2,000 0
6,000
a% U
V
2008
2012
Market Size and Growth
INR mn b% V W
•Market comprises of products such as soaps, massage oil, powder, creams, and lotions •Major players in this segment includes Company 2, Company 3 and Company 4 •Products like soap and massage oil have high penetration with year round usage
2008
Source: BABY CARE MARKET – INDIA.PPT
2012
5
Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment
Baby Toiletries & Diapers Market
•Market comprises of products such as wipes and diapers •Disposable diaper market is at a nascent stage, with extremely low consumption •Leading players in this segment include Company U, Company V, Company W •Majority of Diaper brands are imported
Market Size and Growth
INR mn
3,000 2,000 1,000 0
Baby Hair Care Market
E L P M A S
400 300 200 100 0
a% U
V
2008
2012
Market Size and Growth
INR mn b% W X
•Market comprises of products such as hair oil and shampoos •Leading players in this segment include Company A, Company B, Company C
2008
Source: BABY CARE MARKET – INDIA.PPT
2012
6
Drivers & Challenges
Challenges Drivers
Increase in Disposable Income Birth Rate Increasing Working Women Population Introduction of Innovative Products Availability of cheaper substitutes Cultural aspects Regulations on Infant Food Promotion
BABY CARE MARKET – INDIA.PPT
7
Trends
Introduction of Organic Baby Products
Trends
`
Introduction of premium range of baby care products
Expansion of market in rural areas
BABY CARE MARKET – INDIA.PPT
8
Baby care market is dominated by Company 1
Competition Overview
•Company 1 is the market leader in total baby care market with about a% market share •The leading brands in the baby food market includes Company U,V and W •In baby toiletries segment, the diapers are primarily dominated by imported brands •Market comprises of mainly urban areas however baby product companies are now focusing on rural areas
Market Share - Overall
0thers Company 2 b% c%
Market Share - Baby Food Market
Others Company 4 v% w%
E L P M A S
a% Company 1
Market Share - Diapers
Company 7 z%
Company 6 y% x%
u% Company 3
Company 5
Source: BABY CARE MARKET – INDIA.PPT
9
Players (1/7)
Company Name Food Skin Care Toiletries Hair Care Business Description
Company P
• The company is based in Mumbai • The company manufactures and exports, baby diapers, adult diapers and other hygiene products • It manufactures baby milk powder which is sold under the brand name X • Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai • R’s baby range of products made with Ayurvedic herbs and plant extracts • Baby products include U,V and W • R is targeting rural areas for expansion Financial Performance: • The company reported total income of INR XX bn and a net loss of INR YY mn in FY- -
Company Q
Company R
Source:
SAMPLE
BABY CARE MARKET – INDIA.PPT
10
Thank you for the attention
The Baby Care report is a part of Research on India’s Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal
Phone: E-Mail: +91 22 4098 7530 [email protected]
Gaurav Kumar
Phone: E-Mail: +91 33 4064 6214 [email protected]
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
BABY CARE MARKET – INDIA.PPT
11
doc_322932702.pdf