[email protected]
New member
STRATEGIC PLAN
FOR
ONLINE FOOD RESTAURANT
“KHAJANA”
“If you try it, you will like it”
INDEX
1. EXECUTIVE SUMMARY
2. BUSINESS & PURPOSE
3. MOST FREQUENT CUSTOMER COMPLIANTS
4. FEATURES OF ONLINE RESTAURANT
5. MISSION, VISION, OBJECTIVES
6. INDUSTRY ANALYSIS
7. SWOT ANALYSIS
8. PRODUCT LINE / PRODUCT PROCESS
9. PORTERS FIVE FORCE MODEL
10. BALANCE SCORE CARD
EXECUTIVE SUMMARY
“Khajana” is the online fast food restaurant in the heart of Hyderabad. Our aim is to provide the quality food of your own choice at your door steps with the most convenient online ordering and payment system.
OUR BUSINESS
We take great pride and care to provide you with the best food and dining experience in the quick service online restaurant business. We believe eating sensibly, combined with appropriate exercise, is the best solution for a healthy lifestyle.
Whether you're taking back lunch or bringing back dinner, “Khajana” has all your favorite chicken, salads, sandwiches, snacks, sweets and Beverages. “Khajana” also offers a variety of menu items for those who want lower fat, lower calorie choices etc.To help you further, we've provided nutritional information so you can make informed choices about what to eat.
PURPOSE
The purpose to start this business is to serve people of new era with a different and the most competitive style. The prime purpose is to generate profit by providing superb customer services. We aim to be leader in providing quality food items that fit into a balanced diet. Our aim is to provide the hygienic and delicious tastes that the customers have never tasted before. We want to add convenience in the lives of fast food lovers by providing them the most wonderful dining experiences at their doorsteps.
THE MOST FREQUENT CUSTOMER COMPLAINTS:
You can't get a table during busy periods of the day
Food is cooked too far in advance of when I order it
Food is not served hot enough
Their food doesn't stay hot if you take it home
Packaging for take-out food doesn't' keep it warm
Restaurant is too crowded during meal times
They don't use high quality meat
Takes too long to get your order
People who come in after me get served before I do
You have to wait too long when you go back to buy something else
Parking Facility not provided
Food item out of stock
Restaurant far away from the living place
On analyzing all the above customer complaints, the idea of starting a business i.e., on line restaurant has come up.
FEATURES OF ONLINE RESTAURANT
Aiming to serve in a way that is more convenient than ever.
Our restaurant caters 24/7 a week.
This e-restaurant allows greater customer service relationship by providing enhanced service to their customers.
Our e-service ensures hygienic, nutritious, healthy food with quick delivery.
Customers can cancel or change the order by simply clicking without disturbing their busy schedules.
Calorie guide and nutritional facts are displayed with each food item to help the customer to make the most appropriate choice.
With the unique ordering system, clients can choose from a wide variety of food offerings available in menu.
Clients make their food selections and designate the day and time the food should be delivered.
Once the order is placed, “Khajana” remains in contact with the customer to ensure that food is prepared according to the client's instructions and then confirms the on-time delivery.
“KHAJANA” – "if you try it, you will like it."
VISION STATEMENT:
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider;
the effect of our products on the health and well being of our customers (and our staff),
the impact that our business practices and choices will have on the environment, and
The high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.
MISSION STATEMENT:
"Change the way, food is served”
OBJECTIVES:
CORE VALUES AND PHILOSOPHY:
Customer satisfaction through offering high quality food with exceptional service and good value.
Be topical, not typical.
Constantly involve the team in the ideas loop.
More emphasis placed on the caliber and training of frontline people
We take great pride in serving each other, our customers and our communities.
We seek continuous improvement in all that we do.
Build trust relation ship with customers by promoting love and expertise.
We value a sense of urgency and emphasize an innovative, entrepreneurial approach to business.
We expect fairness and mutual respect in all our activities.
We know our success depends upon the initiative we take individually and our ability to work as a team.
GOALS:
We are committed to exceeding our customers' expectations every time.
We aim to be market leader by providing the superb customer experiences to all our customers and thus by gaining their loyalty.
We will seize every opportunity to innovate and lead the industry on behalf of our customers.
Our goal is to increase the profitability and reputation of business.
INDUSTRY ANALYSIS:
Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and “Khajana” is tasking interest to provide lighter, healthier foods at moderate to low prices.
THE RESTAURANT INDUSTRY TODAY:
The food service business is one of the largest industries in the country. This number has been increasing for the past seven years. In the past five years the restaurant industry has out-performed the national GNP by 40%. The reasons given are:
1) Lifestyle changes,
2) Economic climate, and
3) Increase of product variety.
There are 600 new restaurants opening every month all over the country and over 200 more needed to keep pace with increasing demand.
FUTURE TRENDS & STRATEGIC OPPORTUNITIES:
The predicated growth trend is very positive both in short and long-term projections. In 2009 The National Restaurant Association released the Foodservice Industry2010 report that forecasted how the industry might look in the year 2010. Some highlights from the panel's findings:
"Consumers will spend a greater proportion of their food dollar away from home.
Independent operators and entrepreneurs will be the main source of new restaurant concepts.
Nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important.
Environmental concerns will receive increased attention."
OUR CUSTOMERS/TARGET MARKET:
All the youngsters, children and fast food lovers who want to get the most exclusive and the more innovative dinning experience
WHO EATS FAST FOOD:
The food concept and product image of “Khajana” will attract 3 different customer profiles;
THE STUDENT -- more and more young people have developed healthy eating habits. Some also go through a "health food phase" while in college.
THE HEALTH CONSCIOUS PERSON OF ANY AGE OR SEX -- this includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet.
CURIOUS AND OPEN-MINDED -- "if you try it, you will like it." Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive.
WHEN DO PEOPLE EAT FAST FOOD:
Lunch (44%)
Morning snack (40%)
Afternoon snack (31%)
Dinner (19%)
Evening snack (14%)
Breakfast (12%)
The average person (over the age of 12) eats at a fast-food restaurant an average of 9.2 times monthly.
COMPETITIVE ANALYSIS:
“Khajana” is not without competitive pressures. Chief competitors include KFC, McDonalds, etc.
Four of the company's highly recognizable brands, KFC, Pizza Hut, are global leaders of the Mexican, chicken, pizza, quick-service food categories.
McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries.
McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people.
MAJOR COMPETITORS:
McDonald’s
KFC
SWOT ANALYSIS:
“Khajana” restaurant is well positioned to leverage its strengths and address reasonable threats, weaknesses, and opportunities.
Strengths:
It’s the first online fast food restaurant in the history of Hyderabad
Menu reflects demand for fresh, healthy and fast food.
Use of non-traditional channels.
Partnering with the Hyderabad food association
Customizable menu offerings.
Staff training is structured and designed to assure rapid start-up and success.
Convenience is an important factor of fast food restaurant
Weaknesses:
Employee turnover is high.
Lack of trust of general public about online order placing and then finally get their desired food item
Opportunities:
Continue to Grow Business in the whole country
Update website decor to encourage more dine-in business.
Improve Customer Service Model.
Continue to expand channel opportunities to include event wagons.
Expand packaged dessert offerings.
Continue to revise and refresh menu offerings.
Develop more partnerships with movie producers and toy manufacturers to promote new movie releases through children's menu packaging and co branding opportunities.
Threats:
Food contamination
Competition.
Economic downturn.
Government policies
Bird Flu
People with the access of internet only can place online orders.
COMPETITIVE STRATEGY:
There are three major ways in which we will create an advantage over our competitors:
1. Product identity, quality, and novelty
2. High employee motivation and good sales attitude
3. Innovative and aggressive service options
PRODUCTS:
Chicken Piece Chicken Burger Chicken Sandwich Coke
Chicken Cheese Egg Sandwich Sprite
Burger Club Sandwich Fanta
Zinger Burger French Fries
Product Raw material used
Fried chicken Chicken, floor, oil, spices
Burger Bun, chicken ,floor, oil, mayonnaise, salad,
cheese
Salads Fruits, Vegetables, chicken, pasta,
macaronis
Sandwiches Bread, chicken, egg, vegetables ,butter,
mayonnaise
French fries Potatoes, oil
Al-a-carte Necessary Raw materials for all the
items
Production process flow
Fried chicken Burger Rice Sandwiches French fries
Raw material Raw material raw material Raw material Raw material
Freezing Freezing Cutting Cutting Pealing
Marinating Marinating Cooking Mixing Cutting
Frying Frying Serving Filling Washing
Serving Filling Serving Frying
Serving Serving
Operating Facilities and Equipment to run the business:
1. Kitchen Equipment
Commercial Fryers
Hot Food Storage
Steam Equipment
Commercial Ovens
Wood Cabinet Carts
Work Tables
Tissue rolls
Cutlery sets
Freezers
Generators
Microwaves
Waste bins
2. Cooking equipment
Restaurant Toasters
Sandwich Grills
Sandwich Press
3. Kitchen apparels
aprons
bandannas
caps& hats
chef coats
chef hats
face masks
finger guard
kitchen gloves
4. Stationary
Register rolls
Sales book
Tape products
ORDERING SYSTEM:
It is now easier than ever before to order a fast food delivery from your local takeaway because you can do it over the internet. Using this website, you can search for “Khajana” fast food restaurants in your local area and see the entire menu online. Ordering is just a matter of clicking on what you want and entering your address. The order be sent to the fast food restaurant for delivery to you - it's as easy as that. Best of all its completely free!
Ordering:
You start by entering your postcode. Check out the list and select whichever type of food that you feel like. Instead of ordering by phone and going for your usual burger and chips, you get to see the full menu of this fast food place. Decide what you want and simply click on it to add it to your shopping list. You'll see this at the screen and it shows you everything you've ordered along with the total price. We give you the chance to customize your order by selecting the type of sauce you want on your burger or whether you want salad on your kebab. In your shopping list, you might see a cross like this next to an item. This means that you can customize this item. Just click on it to see all the choices you have. When you're sure you've chosen everything you want, just click on 'Place Order'.
After letting us know the delivery address of your order and choosing whether you want to pay by cash or card, just sit back, relax and wait for your food.
What happens next?
At any time, you can check on the status of your order by using the order tracking system on this website
PAYMENT PROCEDURE:
On line payment through credit cards
In cash at the time of delivery of order
DEPARTMENTS OF FAST FOOD RESTAURANT
Finance department
Marketing department
Operations department
Purchasing department
Customer services department
Finance department:
This department is responsible to arrange the cash inflows of the business. It also identifies the sources from where the finances can obtain to run the business operations smoothly.
Basic source of financing are:
• Banks.
• Credit Unions
• Family
• Network of connections
Marketing department:
The marketing department focuses on designing colorful advertising and promotion materials.
MARKETING PLAN & SALES STRATEGY:
MARKET PENETRATION:
Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local residents and students always support new restaurants and the tourists do not have fixed preferences.
Marketing Strategy:
Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message.
Advertisement is being done through:
• E-mails
• Bill boards
• Advertisement on different entertainment sites
• Print media
Operations department:
This department focuses on preparing food efficiently
Purchasing department:
Is responsible to manage the adequate number of supplies and chicken purchases at the right time and in the right quantity.
Customer services department
Are concerned to tackle and answer the complaints of customers in the most congenial way. Any inconvenience faced by customers is tried to resolve through
• FAQs
• E-mails
Suggestions from the customer’s are taken to improve the performance of the website and for the efficient delivery of the series.
LONG-TERM DEVELOPMENT:
GOALS
“Khajana” is an innovative concept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5 years. Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining.
STRATEGIES
Our marketing efforts will be concentrated on take-out and delivery, the areas of most promising growth. As the market changes, new products may be added to maintain sales.
MILESTONES
After the restaurant opens, we will keep a close eye on sales and profit. If we are on target at the end of year 1, we will look to expand it to other states.
BALANCE SCORE CARD:
Indicators of Balance score card:
Objectives
Measures
Targets
Initiatives
Learning and Growth Perspective:
Motivate, recognize and retain staff
ACTIONS:
Develop performance based compensation
Develop peer recognition program
Review/update salary/benefits to ensure competitiveness
MEASURES:
Employee satisfaction
Turnover rate
Internal Business Process
Provide high quality services
Customer Perspective
Increase utilization of services
Porters Five Forces Model:
The Five Competitive Forces
1 Bargaining Power of Suppliers
2 Bargaining Power of Customers
3 Threat of New Entrants
4 Threat of Substitutes
5 Competitive Rivalry between Existing Players
Bargaining power of Suppliers:
• The market is dominated by large suppliers
• Supplier bargaining power is low
• There is the possibility of the supplier integrating forwards in order to obtain higher prices and margins.
• This happens when buying industry has more profits than supplying industry and low barriers to entry
Bargaining power of Buyers:
• Bargaining power is high in this industry because there are huge number of suppliers in the market
• Buyers could produce the products by themselves
• Directly buy from the farmers at low cost to avoid operating and huge costs from the major operators in the industry.
Threat of New Entrants:
• Access to raw materials is controlled by existing players
• Legislation and government action
• Scarcity of important resources, e.g. qualified expert staff
• Brand loyalty of customers
• Existing players have close customer relations, e.g. from long-term service contracts.
Threat of substitutes:
• A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players.
• Complementary products
Competitive Rivalry between Existing Players:
• There are many players of about the same size
• Players have similar strategies
• There is not much differentiation between players and their products, hence, there is much price competition
• Barriers for exit are high (e.g. expensive and highly specialized equipment).
FOR
ONLINE FOOD RESTAURANT
“KHAJANA”
“If you try it, you will like it”
INDEX
1. EXECUTIVE SUMMARY
2. BUSINESS & PURPOSE
3. MOST FREQUENT CUSTOMER COMPLIANTS
4. FEATURES OF ONLINE RESTAURANT
5. MISSION, VISION, OBJECTIVES
6. INDUSTRY ANALYSIS
7. SWOT ANALYSIS
8. PRODUCT LINE / PRODUCT PROCESS
9. PORTERS FIVE FORCE MODEL
10. BALANCE SCORE CARD
EXECUTIVE SUMMARY
“Khajana” is the online fast food restaurant in the heart of Hyderabad. Our aim is to provide the quality food of your own choice at your door steps with the most convenient online ordering and payment system.
OUR BUSINESS
We take great pride and care to provide you with the best food and dining experience in the quick service online restaurant business. We believe eating sensibly, combined with appropriate exercise, is the best solution for a healthy lifestyle.
Whether you're taking back lunch or bringing back dinner, “Khajana” has all your favorite chicken, salads, sandwiches, snacks, sweets and Beverages. “Khajana” also offers a variety of menu items for those who want lower fat, lower calorie choices etc.To help you further, we've provided nutritional information so you can make informed choices about what to eat.
PURPOSE
The purpose to start this business is to serve people of new era with a different and the most competitive style. The prime purpose is to generate profit by providing superb customer services. We aim to be leader in providing quality food items that fit into a balanced diet. Our aim is to provide the hygienic and delicious tastes that the customers have never tasted before. We want to add convenience in the lives of fast food lovers by providing them the most wonderful dining experiences at their doorsteps.
THE MOST FREQUENT CUSTOMER COMPLAINTS:
You can't get a table during busy periods of the day
Food is cooked too far in advance of when I order it
Food is not served hot enough
Their food doesn't stay hot if you take it home
Packaging for take-out food doesn't' keep it warm
Restaurant is too crowded during meal times
They don't use high quality meat
Takes too long to get your order
People who come in after me get served before I do
You have to wait too long when you go back to buy something else
Parking Facility not provided
Food item out of stock
Restaurant far away from the living place
On analyzing all the above customer complaints, the idea of starting a business i.e., on line restaurant has come up.
FEATURES OF ONLINE RESTAURANT
Aiming to serve in a way that is more convenient than ever.
Our restaurant caters 24/7 a week.
This e-restaurant allows greater customer service relationship by providing enhanced service to their customers.
Our e-service ensures hygienic, nutritious, healthy food with quick delivery.
Customers can cancel or change the order by simply clicking without disturbing their busy schedules.
Calorie guide and nutritional facts are displayed with each food item to help the customer to make the most appropriate choice.
With the unique ordering system, clients can choose from a wide variety of food offerings available in menu.
Clients make their food selections and designate the day and time the food should be delivered.
Once the order is placed, “Khajana” remains in contact with the customer to ensure that food is prepared according to the client's instructions and then confirms the on-time delivery.
“KHAJANA” – "if you try it, you will like it."
VISION STATEMENT:
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider;
the effect of our products on the health and well being of our customers (and our staff),
the impact that our business practices and choices will have on the environment, and
The high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.
MISSION STATEMENT:
"Change the way, food is served”
OBJECTIVES:
CORE VALUES AND PHILOSOPHY:
Customer satisfaction through offering high quality food with exceptional service and good value.
Be topical, not typical.
Constantly involve the team in the ideas loop.
More emphasis placed on the caliber and training of frontline people
We take great pride in serving each other, our customers and our communities.
We seek continuous improvement in all that we do.
Build trust relation ship with customers by promoting love and expertise.
We value a sense of urgency and emphasize an innovative, entrepreneurial approach to business.
We expect fairness and mutual respect in all our activities.
We know our success depends upon the initiative we take individually and our ability to work as a team.
GOALS:
We are committed to exceeding our customers' expectations every time.
We aim to be market leader by providing the superb customer experiences to all our customers and thus by gaining their loyalty.
We will seize every opportunity to innovate and lead the industry on behalf of our customers.
Our goal is to increase the profitability and reputation of business.
INDUSTRY ANALYSIS:
Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and “Khajana” is tasking interest to provide lighter, healthier foods at moderate to low prices.
THE RESTAURANT INDUSTRY TODAY:
The food service business is one of the largest industries in the country. This number has been increasing for the past seven years. In the past five years the restaurant industry has out-performed the national GNP by 40%. The reasons given are:
1) Lifestyle changes,
2) Economic climate, and
3) Increase of product variety.
There are 600 new restaurants opening every month all over the country and over 200 more needed to keep pace with increasing demand.
FUTURE TRENDS & STRATEGIC OPPORTUNITIES:
The predicated growth trend is very positive both in short and long-term projections. In 2009 The National Restaurant Association released the Foodservice Industry2010 report that forecasted how the industry might look in the year 2010. Some highlights from the panel's findings:
"Consumers will spend a greater proportion of their food dollar away from home.
Independent operators and entrepreneurs will be the main source of new restaurant concepts.
Nutritional concerns will be critical at all types of foodservice operations, and food flavors will be important.
Environmental concerns will receive increased attention."
OUR CUSTOMERS/TARGET MARKET:
All the youngsters, children and fast food lovers who want to get the most exclusive and the more innovative dinning experience
WHO EATS FAST FOOD:
The food concept and product image of “Khajana” will attract 3 different customer profiles;
THE STUDENT -- more and more young people have developed healthy eating habits. Some also go through a "health food phase" while in college.
THE HEALTH CONSCIOUS PERSON OF ANY AGE OR SEX -- this includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet.
CURIOUS AND OPEN-MINDED -- "if you try it, you will like it." Through marketing, publicity, and word-of-mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive.
WHEN DO PEOPLE EAT FAST FOOD:
Lunch (44%)
Morning snack (40%)
Afternoon snack (31%)
Dinner (19%)
Evening snack (14%)
Breakfast (12%)
The average person (over the age of 12) eats at a fast-food restaurant an average of 9.2 times monthly.
COMPETITIVE ANALYSIS:
“Khajana” is not without competitive pressures. Chief competitors include KFC, McDonalds, etc.
Four of the company's highly recognizable brands, KFC, Pizza Hut, are global leaders of the Mexican, chicken, pizza, quick-service food categories.
McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries.
McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people.
MAJOR COMPETITORS:
McDonald’s
KFC
SWOT ANALYSIS:
“Khajana” restaurant is well positioned to leverage its strengths and address reasonable threats, weaknesses, and opportunities.
Strengths:
It’s the first online fast food restaurant in the history of Hyderabad
Menu reflects demand for fresh, healthy and fast food.
Use of non-traditional channels.
Partnering with the Hyderabad food association
Customizable menu offerings.
Staff training is structured and designed to assure rapid start-up and success.
Convenience is an important factor of fast food restaurant
Weaknesses:
Employee turnover is high.
Lack of trust of general public about online order placing and then finally get their desired food item
Opportunities:
Continue to Grow Business in the whole country
Update website decor to encourage more dine-in business.
Improve Customer Service Model.
Continue to expand channel opportunities to include event wagons.
Expand packaged dessert offerings.
Continue to revise and refresh menu offerings.
Develop more partnerships with movie producers and toy manufacturers to promote new movie releases through children's menu packaging and co branding opportunities.
Threats:
Food contamination
Competition.
Economic downturn.
Government policies
Bird Flu
People with the access of internet only can place online orders.
COMPETITIVE STRATEGY:
There are three major ways in which we will create an advantage over our competitors:
1. Product identity, quality, and novelty
2. High employee motivation and good sales attitude
3. Innovative and aggressive service options
PRODUCTS:
Chicken Piece Chicken Burger Chicken Sandwich Coke
Chicken Cheese Egg Sandwich Sprite
Burger Club Sandwich Fanta
Zinger Burger French Fries
Product Raw material used
Fried chicken Chicken, floor, oil, spices
Burger Bun, chicken ,floor, oil, mayonnaise, salad,
cheese
Salads Fruits, Vegetables, chicken, pasta,
macaronis
Sandwiches Bread, chicken, egg, vegetables ,butter,
mayonnaise
French fries Potatoes, oil
Al-a-carte Necessary Raw materials for all the
items
Production process flow
Fried chicken Burger Rice Sandwiches French fries
Raw material Raw material raw material Raw material Raw material
Freezing Freezing Cutting Cutting Pealing
Marinating Marinating Cooking Mixing Cutting
Frying Frying Serving Filling Washing
Serving Filling Serving Frying
Serving Serving
Operating Facilities and Equipment to run the business:
1. Kitchen Equipment
Commercial Fryers
Hot Food Storage
Steam Equipment
Commercial Ovens
Wood Cabinet Carts
Work Tables
Tissue rolls
Cutlery sets
Freezers
Generators
Microwaves
Waste bins
2. Cooking equipment
Restaurant Toasters
Sandwich Grills
Sandwich Press
3. Kitchen apparels
aprons
bandannas
caps& hats
chef coats
chef hats
face masks
finger guard
kitchen gloves
4. Stationary
Register rolls
Sales book
Tape products
ORDERING SYSTEM:
It is now easier than ever before to order a fast food delivery from your local takeaway because you can do it over the internet. Using this website, you can search for “Khajana” fast food restaurants in your local area and see the entire menu online. Ordering is just a matter of clicking on what you want and entering your address. The order be sent to the fast food restaurant for delivery to you - it's as easy as that. Best of all its completely free!
Ordering:
You start by entering your postcode. Check out the list and select whichever type of food that you feel like. Instead of ordering by phone and going for your usual burger and chips, you get to see the full menu of this fast food place. Decide what you want and simply click on it to add it to your shopping list. You'll see this at the screen and it shows you everything you've ordered along with the total price. We give you the chance to customize your order by selecting the type of sauce you want on your burger or whether you want salad on your kebab. In your shopping list, you might see a cross like this next to an item. This means that you can customize this item. Just click on it to see all the choices you have. When you're sure you've chosen everything you want, just click on 'Place Order'.
After letting us know the delivery address of your order and choosing whether you want to pay by cash or card, just sit back, relax and wait for your food.
What happens next?
At any time, you can check on the status of your order by using the order tracking system on this website
PAYMENT PROCEDURE:
On line payment through credit cards
In cash at the time of delivery of order
DEPARTMENTS OF FAST FOOD RESTAURANT
Finance department
Marketing department
Operations department
Purchasing department
Customer services department
Finance department:
This department is responsible to arrange the cash inflows of the business. It also identifies the sources from where the finances can obtain to run the business operations smoothly.
Basic source of financing are:
• Banks.
• Credit Unions
• Family
• Network of connections
Marketing department:
The marketing department focuses on designing colorful advertising and promotion materials.
MARKETING PLAN & SALES STRATEGY:
MARKET PENETRATION:
Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local residents and students always support new restaurants and the tourists do not have fixed preferences.
Marketing Strategy:
Focusing on the unique aspect of the product theme (healthy, tasty foods) a mix of marketing vehicles will be created to convey our presence, our image, and our message.
Advertisement is being done through:
• E-mails
• Bill boards
• Advertisement on different entertainment sites
• Print media
Operations department:
This department focuses on preparing food efficiently
Purchasing department:
Is responsible to manage the adequate number of supplies and chicken purchases at the right time and in the right quantity.
Customer services department
Are concerned to tackle and answer the complaints of customers in the most congenial way. Any inconvenience faced by customers is tried to resolve through
• FAQs
• E-mails
Suggestions from the customer’s are taken to improve the performance of the website and for the efficient delivery of the series.
LONG-TERM DEVELOPMENT:
GOALS
“Khajana” is an innovative concept that targets a new, growing market. We assume that the market will respond, and grow quickly in the next 5 years. Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining.
STRATEGIES
Our marketing efforts will be concentrated on take-out and delivery, the areas of most promising growth. As the market changes, new products may be added to maintain sales.
MILESTONES
After the restaurant opens, we will keep a close eye on sales and profit. If we are on target at the end of year 1, we will look to expand it to other states.
BALANCE SCORE CARD:
Indicators of Balance score card:
Objectives
Measures
Targets
Initiatives
Learning and Growth Perspective:
Motivate, recognize and retain staff
ACTIONS:
Develop performance based compensation
Develop peer recognition program
Review/update salary/benefits to ensure competitiveness
MEASURES:
Employee satisfaction
Turnover rate
Internal Business Process
Provide high quality services
Customer Perspective
Increase utilization of services
Porters Five Forces Model:
The Five Competitive Forces
1 Bargaining Power of Suppliers
2 Bargaining Power of Customers
3 Threat of New Entrants
4 Threat of Substitutes
5 Competitive Rivalry between Existing Players
Bargaining power of Suppliers:
• The market is dominated by large suppliers
• Supplier bargaining power is low
• There is the possibility of the supplier integrating forwards in order to obtain higher prices and margins.
• This happens when buying industry has more profits than supplying industry and low barriers to entry
Bargaining power of Buyers:
• Bargaining power is high in this industry because there are huge number of suppliers in the market
• Buyers could produce the products by themselves
• Directly buy from the farmers at low cost to avoid operating and huge costs from the major operators in the industry.
Threat of New Entrants:
• Access to raw materials is controlled by existing players
• Legislation and government action
• Scarcity of important resources, e.g. qualified expert staff
• Brand loyalty of customers
• Existing players have close customer relations, e.g. from long-term service contracts.
Threat of substitutes:
• A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players.
• Complementary products
Competitive Rivalry between Existing Players:
• There are many players of about the same size
• Players have similar strategies
• There is not much differentiation between players and their products, hence, there is much price competition
• Barriers for exit are high (e.g. expensive and highly specialized equipment).