B-Plan pieces
-- Mission Statement:
-- Your Vision Statement
-- Goals and Objectives:.
-- Business Values, Beliefs: What is important to you in business?
-- Who will you market your products / services to? Who is your target audience?
•== You may have more than one client group. Identify the most important groups. Then, for
each client group, construct what is called a demographic profile.
-- Describe your products / services in-depth - as you see them.
•Next describe your products / services from your clients' point of view.
-- Features and Benefits
•List all of your major products or services.
For each product or service:
• Describe the most important features.
• Describe the benefits.
Who is your competition?
-- Mission Statement:
-- Your Vision Statement
-- Goals and Objectives:.
-- Business Values, Beliefs: What is important to you in business?
-- Who will you market your products / services to? Who is your target audience?
•== You may have more than one client group. Identify the most important groups. Then, for
each client group, construct what is called a demographic profile.
-- Describe your products / services in-depth - as you see them.
•Next describe your products / services from your clients' point of view.
-- Features and Benefits
•List all of your major products or services.
For each product or service:
• Describe the most important features.
• Describe the benefits.
Who is your competition?