The following are the components of audio communication
Perception
Purpose of the sender and receiver
Technology
Purpose of the sender
Main purpose of the sender is to attract and keep listeners with programme
Purpose of the educational programmes to provide information and instructions students. The major concern is to communicate clearly
Advertising agencies are concern with influencing customer's behavior and to persuade listeners to buy a particular product or to use a particular service.
Preservation of important events' sound and speeches of the dignitaries.
In television
Audio supports visuals
The audio tract may supply information that is missing in visual message.
It may reinforce the visual information.
Sound effects and music create an emotional climate for visuals
Purpose of the receiver
To get information
-about bus strike
-about train
-About traffic
-About weather
-about jobs
To learn
-Languages, vocabulary, pronunciation etc.
-Recipes
Entertainment
Listeners' environment
Sender doesn’t know the listening condition of the receiver.
Radio is used for back ground music in almost all the activities. for example,
doctor listens music while doing operation
Radio listening is not been taken seriously that’s why producer is to work hard to keep continuous attention of the listeners in his programme
Technology
Audio messages are electronic messages
We convert the messages in to electrical form either to preserve them or send them to the long distance.
Transducer converts energy from one form into the another form.
Microphones, speakers, electrical system are the transducers.
We should consider the limitations of the transducers also
The electronic audio system can not separate the sounds as our own aural processing system can. [Bi-neural hearing]
Electronic system adds its own noise to the final message.
Many times sound loses originality passing through the electronic system
At the same time, sound can be made more convincing by altering it electronically
Concluding
In creating audio messages we are attempting to evoke mental images for our listeners
Each sound is carefully chosen to help construct those images
We don’t select all the elements of the scene but we select only those elements those are most suggestive of the scene. Then we choose sound that will represent those elements and carry the specific connotation we intend.
Technical capabilities to create mental images and to direct the listeners attention to specific sound.
Perception
Purpose of the sender and receiver
Technology
Purpose of the sender
Main purpose of the sender is to attract and keep listeners with programme
Purpose of the educational programmes to provide information and instructions students. The major concern is to communicate clearly
Advertising agencies are concern with influencing customer's behavior and to persuade listeners to buy a particular product or to use a particular service.
Preservation of important events' sound and speeches of the dignitaries.
In television
Audio supports visuals
The audio tract may supply information that is missing in visual message.
It may reinforce the visual information.
Sound effects and music create an emotional climate for visuals
Purpose of the receiver
To get information
-about bus strike
-about train
-About traffic
-About weather
-about jobs
To learn
-Languages, vocabulary, pronunciation etc.
-Recipes
Entertainment
Listeners' environment
Sender doesn’t know the listening condition of the receiver.
Radio is used for back ground music in almost all the activities. for example,
doctor listens music while doing operation
Radio listening is not been taken seriously that’s why producer is to work hard to keep continuous attention of the listeners in his programme
Technology
Audio messages are electronic messages
We convert the messages in to electrical form either to preserve them or send them to the long distance.
Transducer converts energy from one form into the another form.
Microphones, speakers, electrical system are the transducers.
We should consider the limitations of the transducers also
The electronic audio system can not separate the sounds as our own aural processing system can. [Bi-neural hearing]
Electronic system adds its own noise to the final message.
Many times sound loses originality passing through the electronic system
At the same time, sound can be made more convincing by altering it electronically
Concluding
In creating audio messages we are attempting to evoke mental images for our listeners
Each sound is carefully chosen to help construct those images
We don’t select all the elements of the scene but we select only those elements those are most suggestive of the scene. Then we choose sound that will represent those elements and carry the specific connotation we intend.
Technical capabilities to create mental images and to direct the listeners attention to specific sound.