Description
Guide
Subject: Advertising
Project Topic: ADVERTISING STRATEGY OF WILLS LIFE STYLE BY LAND MARK GROUP
Name of the Student: _________________________________________________________________
Batch:________________Sec:________________
Signature....
Project Report Guidelines
The Objective of a Project Report should be to provide a practical solution to a theoretical perspective based
on both literature review and case study method. The report must display a student’s complete mastery over a
given topic.
Time Frame to submit the report – ithin 15 days from the date of topic approval
Project Viva – The !nstitute will conduct viva on a case to case basis and reserves the right to withhold
mar"s and as" for further details if not convinced about the study.
STUD!TS S"#U$D %!&$UD A$$ '$VA!T DATA ('T T#P%& ) P'#V%D $ATST
DATA %! T" 'P#'T*
P'#+&T 'P#'T F#',AT
The report should be written in Times #ew Roman $%& 'ont (i)e* . +ach page should be serially numbered.
, -ard copy of the same -spira. bound/ along with a soft copy $./* should be submitted to the e0amination
department. The report shou.d be proper.0 1ormatted*
&over Page 2 This page should contain the following details –
? #ame of the !nstitute with 1ogo
? (tudents’ details $#ame2 3atch2 Phone #o2 +mail !d and (ection)
? #ame of the 'aculty and (ubject
? Project Title and date of submission.
Abstract - !t should contain a brief about the entire report.
Ac3no4.edgement $optional* 4 !t generally includes ac"nowledgment of assistance received from various
persons.
Project Topic Approva. – , .opy of Project Topic ,pproval should be attached with the Report.
Tab.e o1 &ontents – .ontents with page numbers.
%ntroduction to the Topic $% – & pg’s* 2 5nder this section the student must provide a brief introduction to
the project topic as given by the !nstitute.
'esearch #bjectives ) ,ethodo.og0 $& pg’s* – 6ention the research objectives and methodology used for
the project.
$iterature 'evie4 78 479 pg’s* 2 This section must include review of all relevant and available literature on
the area of research and should be written in one’s own language -an0 .iterature direct.0 copied 1rom the
internet is not acceptab.e/. !ts ultimate goal is to bring the reader up to date with current literature on the
topic. , well4structured literature review is characteri)ed by a logical flow of ideas: current and relevant
references with consistent2 appropriate referencing style. (tudents have to include the profile of the company
also in this section.
Findings ) Ana.0sis $%8 pg’s* – (upport with some $preferably* primary findings to add value to the
research. (tudents should use e0amples and case studies to support the research.
'ecommendations ) &onc.usion $%4& pg’s*
5ib.iograph0
doc_671322640.doc
Guide
Subject: Advertising
Project Topic: ADVERTISING STRATEGY OF WILLS LIFE STYLE BY LAND MARK GROUP
Name of the Student: _________________________________________________________________
Batch:________________Sec:________________
Signature....
Project Report Guidelines
The Objective of a Project Report should be to provide a practical solution to a theoretical perspective based
on both literature review and case study method. The report must display a student’s complete mastery over a
given topic.
Time Frame to submit the report – ithin 15 days from the date of topic approval
Project Viva – The !nstitute will conduct viva on a case to case basis and reserves the right to withhold
mar"s and as" for further details if not convinced about the study.
STUD!TS S"#U$D %!&$UD A$$ '$VA!T DATA ('T T#P%& ) P'#V%D $ATST
DATA %! T" 'P#'T*
P'#+&T 'P#'T F#',AT
The report should be written in Times #ew Roman $%& 'ont (i)e* . +ach page should be serially numbered.
, -ard copy of the same -spira. bound/ along with a soft copy $./* should be submitted to the e0amination
department. The report shou.d be proper.0 1ormatted*
&over Page 2 This page should contain the following details –
? #ame of the !nstitute with 1ogo
? (tudents’ details $#ame2 3atch2 Phone #o2 +mail !d and (ection)
? #ame of the 'aculty and (ubject
? Project Title and date of submission.
Abstract - !t should contain a brief about the entire report.
Ac3no4.edgement $optional* 4 !t generally includes ac"nowledgment of assistance received from various
persons.
Project Topic Approva. – , .opy of Project Topic ,pproval should be attached with the Report.
Tab.e o1 &ontents – .ontents with page numbers.
%ntroduction to the Topic $% – & pg’s* 2 5nder this section the student must provide a brief introduction to
the project topic as given by the !nstitute.
'esearch #bjectives ) ,ethodo.og0 $& pg’s* – 6ention the research objectives and methodology used for
the project.
$iterature 'evie4 78 479 pg’s* 2 This section must include review of all relevant and available literature on
the area of research and should be written in one’s own language -an0 .iterature direct.0 copied 1rom the
internet is not acceptab.e/. !ts ultimate goal is to bring the reader up to date with current literature on the
topic. , well4structured literature review is characteri)ed by a logical flow of ideas: current and relevant
references with consistent2 appropriate referencing style. (tudents have to include the profile of the company
also in this section.
Findings ) Ana.0sis $%8 pg’s* – (upport with some $preferably* primary findings to add value to the
research. (tudents should use e0amples and case studies to support the research.
'ecommendations ) &onc.usion $%4& pg’s*
5ib.iograph0
doc_671322640.doc