Ashok Leyland Details in Brief

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Sunanda K. Chavan
Ashok Leyland

For five decades, Ashok Leyland has been a major presence in India's commercial vehicle industry. These decades have been punctuated by a number of technological innovations by Ashok Leyland that went on to become industry norms. Ashok Leyland was the first to introduce full-air brakes, multi-axled trucks and a host of innovations in buses.

Ashok Leyland's range of dedicated buses answer the special needs of urban mass transportation. No wonder then that four out of five STU buses in the Indian metros come from Ashok Leyland. At 60 million passengers a day, Ashok Leyland buses carry more people than the Indian rail network.

In 1948, when independent India was one year old, Ashok Leyland was born. Ashok Motors then, assembling Austin cars at the first plant, at Ennore near Chennai. In 1950 started assembly of Leyland commercial vehicles and soon local manufacturing under license from British Leyland.

With British Leyland participation in the equity capital, in 1954, the Company was rechristened Ashok Leyland. In 1987, the overseas holding by LRLIH (Land Rover Leyland International Holdings Limited) was taken over by a joint venture between the Hinduja Group, the Non-Resident Indian transnational group and IVECO Fiat SpA, part of the Fiat Group and Europe's leading truck manufacturer.

Ashok Leyland embarked on a major product and process technology upgradation to world-class standards of technology.

Since then Ashok Leyland has been a major presence in India's commercial vehicle industry. These years have been punctuated by a number of technological innovations which went on to become industry standards.

This tradition of technological leadership was achieved through tie-ups with international technology leaders and through vigorous in-house R&D.1994 was also the year, when international technology changed the way India perceived trucks. The year when a new breed of world class trucks - technologically superior and eco-friendly - rolled out on Indian roads.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The 375,000 vehicles we have put on the roads have shared the additional pressure placed on road transportation in independent India. The share of goods movement by road rose from 12% in 1950 to 60% in 1995.

In passenger transportation, the jump is equally dramatic: from 25% to 80%. At 60 million passengers a day, Ashok Leyland buses carry more people than the entire Indian rail network.

In the populous Indian metros, four out of the five State Transport Undertakings (STU’s) buses come from Ashok Leyland. Some of them like double-decker and vestibuled buses are unique models from Ashok Leyland, tailor-made for high-density routes. From our state-of-the-art manufacturing Plant at Hosur, near Bangalore.

They carried the name Cargo. Cargo brought with it, a new set of values and an unmatched basket of benefits, ushering in a change Cargo and the state-of-the-art Rs. 6 billion factory at Hosur were built with IVECO'S global plan in mind. The Hosur plant servers as a world-class manufacturing base for IVECO supporting its extra-European markets. To Ashok Leyland, it meant retaining its technological edge against potential global competition.

The Cargo range of trucks meets contemporary emission norms and have gained acceptance internationally. Besides fully built vehicles exported to many markets, Cargo is locally assembled in South Africa, East Africa and Egypt from SKD/CKD packs exported from Hosur.

A recognized trading house, Ashok Leyland exports to over 40 countries. Ashok Leyland's export turnover touched Rs.1.5 billion in 1997-98.

Committed to Total Quality Management, Ashok Leyland is the country's first automotive manufacturer to obtain the coveted ISO 9002 certificate followed by the more comprehensive ISO 9001: 1994 certification and in late 1998, the latest version of QS 9000.

These are major milestones in the company's TQM journey.

In the journey towards global standards of quality, Ashok Leyland reached a milestone in 1993 when it became the first in India's automobile industry to win the ISO 9002 certification.


The more comprehensive ISO 9001 certification came in 1994 and ISO 14001 certification for all vehicle manufacturing units in 2002.

Group Companies

 Automotive Coaches & Components Ltd (ACCL)

 Lanka Ashok Leyland

 Ashok Leyland Finance

 Ashok Leyland Project Services Limited

 Ennore Foundries

Models

 Viking / Cheetah

 Panther

 Vestibuled Bus

 Cargo 1512

 Comet (4x4)

 Tusker Super

 Taurus 2516 (6x4)

 Beaver Haulage

 Comet Tractor

 Beaver Tractor

 Hippo Turbo Tractor

 Alrd 20 Rear Dumper

 Comet Tipper

 Cargo 1614

 Taurus Tipper

 Cargo 909

 Cargo 759 Tipper

 Cargo 709
 
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