I think yes that Indians are less quality conscious. Just imagine if your parents earning 5000 rs per month and they have 4 child then how can they pay attention to the quality of the product. Actually in India there is big valley in the rich and poor class near about 70% peoples belongs to the middle class or the poor family and they are striving for their meal for two times then how they choose the quality of the product.
Because of limited pocket money they gives prefer to those product which is cheap in compare to another branded product. If we take an example of the t-shirts then hardly the price of one t-shirt is 150rs and if that's from the branding company. It will takes 300rs from customer then how can the peoples afford that who are belonging from the middle class.
Because of limited pocket money they gives prefer to those product which is cheap in compare to another branded product. If we take an example of the t-shirts then hardly the price of one t-shirt is 150rs and if that's from the branding company. It will takes 300rs from customer then how can the peoples afford that who are belonging from the middle class.