Description
This presentation descries the Apollo Hospitals Strategy that covers the topic such as overview of healthcare sector, factors attracting corporate in health sector, SWOT analysis of healthcare sector, apollo internationalization strategy, Key Initiatives to increase Global Presence and Efficiency, porter five forces and ansoff matrix for apollo hospitals.
APOLLO HOSPITALS
Indian Healthcare Scenario
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Currently at Rs.1, 360 (US $34) bn roughly 6% of India’s GDP Projected to grow to over Rs.1, 600 (US $40) billion or 8.5 % of GDP by 2014 as per a report by PwC Population to bed ratio in India is 1 bed per 1000, in relation to the WHO norm of 1 bed per 300 Potential – Medical Insurance, rising middle and higher middle income group
Factors Attracting Corporate In the Healthcare Sector
? ? ? ? ?
Recognition as an industry Socio-Economic Changes Brand Development Extension To Related Business Opening Of The Insurance Sector
APOLLO HOSPITALS
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? ?
?
Dream of Dr. Prathap C Reddy to offer state of the art healthcare services in India Known as "architect of healthcare” in India 46 hospitals, 10 clinics and over 10,000 employees across the country A record of over 7.4 million treated patients 3,15,000 preventive health checks done, 98.5% success rate in 45,000 cardiac surgeries
SWOT Analysis
Strength
1.Integrated Health care 2. Best technology & services
Weakness 1.Standalon e Pharmacies 2. High Attrition rates
Opportunities 1. Booming Medical tourism 2. Lack of Quality hospitals
Threats 1. High Competition expected 2. Evolving Technology
GRAND STRATEGIES
Grand, Master or Business strategies provide basic directions to the business for strategic actions for achieving long term goals. Its four alternatives are: ? Stability ? Growth ? Combination ? Retrenchment
In case of Apollo Hospitals
Health Care in India • Presently worth $50 billion • $100 bn to be in2015 Private Sector Healthcare • 57% of population believes that private sector hospital is good • 15% profitability: Attractive segment Apollo’s Growth • Consolidated revenue at 21.8% at 8813 bn • Most profitable and trusted Stock Market
GROWTH STRATEGY
Apollo- Internationalization Strategy
Today..
In India: Ahmadabad, Bhubaneswar, Bangalore, Bilaspur, Chennai, Delhi, Hyderabad ,Kakinada, Kolkata, Madurai, Vizag and more..
In World : SriLanka, Bangladesh, Ghana,Nigeria,UK,Saudi Arabia & more
Apart From Hospitals
Key Initiatives to increase Global Presence and Efficiency
Porter's five forces
Threat of New Threat of Substitutes Buyer Power Entrants • Healthcare services • Patients choose may be substituted by• No Barriers to entry hospitals based of • Advanced aroma therapy, fees, locality technology and acupuncture, stone • Price matters over super specialty Supplier Power quality at times healing etc. doctors • Doctors and other • Many cheaper Competitive nursing staff if alternatives like Rivalry receive better offers roadside doctors are More medical and commissions easily available schools and thus from rivals may leave more medical the former professionals
Ansoff Matrix
For Apollo Hospitals
46 Hospitals in India
267 Standalone Pharmacies
Hospitals in other countries
AHREF Apollo Telemedicine Apollo Insurance Ltd
Future Prospects
?
?
? ? ? ?
Tie up with insurance companies Tie up with corporate houses for complete family care on yearly basis Tie up with old age home Mobile Vans for services in rural areas Small clinics in every locality Small clinics on national highways for support during accidents
Conclusion
?
?
?
Apollo hospitals need to increase their visibility by undergoing some marketing campaigns Need to provide low cost-high quality medical services to penetrate the market Can use innovative solutions like telemedicine to reduce cost
Thank You
doc_220231753.pptx
This presentation descries the Apollo Hospitals Strategy that covers the topic such as overview of healthcare sector, factors attracting corporate in health sector, SWOT analysis of healthcare sector, apollo internationalization strategy, Key Initiatives to increase Global Presence and Efficiency, porter five forces and ansoff matrix for apollo hospitals.
APOLLO HOSPITALS
Indian Healthcare Scenario
?
?
?
?
Currently at Rs.1, 360 (US $34) bn roughly 6% of India’s GDP Projected to grow to over Rs.1, 600 (US $40) billion or 8.5 % of GDP by 2014 as per a report by PwC Population to bed ratio in India is 1 bed per 1000, in relation to the WHO norm of 1 bed per 300 Potential – Medical Insurance, rising middle and higher middle income group
Factors Attracting Corporate In the Healthcare Sector
? ? ? ? ?
Recognition as an industry Socio-Economic Changes Brand Development Extension To Related Business Opening Of The Insurance Sector
APOLLO HOSPITALS
?
? ?
?
Dream of Dr. Prathap C Reddy to offer state of the art healthcare services in India Known as "architect of healthcare” in India 46 hospitals, 10 clinics and over 10,000 employees across the country A record of over 7.4 million treated patients 3,15,000 preventive health checks done, 98.5% success rate in 45,000 cardiac surgeries
SWOT Analysis
Strength
1.Integrated Health care 2. Best technology & services
Weakness 1.Standalon e Pharmacies 2. High Attrition rates
Opportunities 1. Booming Medical tourism 2. Lack of Quality hospitals
Threats 1. High Competition expected 2. Evolving Technology
GRAND STRATEGIES
Grand, Master or Business strategies provide basic directions to the business for strategic actions for achieving long term goals. Its four alternatives are: ? Stability ? Growth ? Combination ? Retrenchment
In case of Apollo Hospitals
Health Care in India • Presently worth $50 billion • $100 bn to be in2015 Private Sector Healthcare • 57% of population believes that private sector hospital is good • 15% profitability: Attractive segment Apollo’s Growth • Consolidated revenue at 21.8% at 8813 bn • Most profitable and trusted Stock Market
GROWTH STRATEGY
Apollo- Internationalization Strategy
Today..
In India: Ahmadabad, Bhubaneswar, Bangalore, Bilaspur, Chennai, Delhi, Hyderabad ,Kakinada, Kolkata, Madurai, Vizag and more..
In World : SriLanka, Bangladesh, Ghana,Nigeria,UK,Saudi Arabia & more
Apart From Hospitals
Key Initiatives to increase Global Presence and Efficiency
Porter's five forces
Threat of New Threat of Substitutes Buyer Power Entrants • Healthcare services • Patients choose may be substituted by• No Barriers to entry hospitals based of • Advanced aroma therapy, fees, locality technology and acupuncture, stone • Price matters over super specialty Supplier Power quality at times healing etc. doctors • Doctors and other • Many cheaper Competitive nursing staff if alternatives like Rivalry receive better offers roadside doctors are More medical and commissions easily available schools and thus from rivals may leave more medical the former professionals
Ansoff Matrix
For Apollo Hospitals
46 Hospitals in India
267 Standalone Pharmacies
Hospitals in other countries
AHREF Apollo Telemedicine Apollo Insurance Ltd
Future Prospects
?
?
? ? ? ?
Tie up with insurance companies Tie up with corporate houses for complete family care on yearly basis Tie up with old age home Mobile Vans for services in rural areas Small clinics in every locality Small clinics on national highways for support during accidents
Conclusion
?
?
?
Apollo hospitals need to increase their visibility by undergoing some marketing campaigns Need to provide low cost-high quality medical services to penetrate the market Can use innovative solutions like telemedicine to reduce cost
Thank You
doc_220231753.pptx