Description
This is a presentation describes the business plan for Housekeeping services.
Who are We?
Product Description
• Features
– – – – Housekeeping and Janitorial services Waste management Resource Optimization Mail room services
• Advantages
– Reliable services - ISO 9001:2000 (BVQI) for IFM services Certified – Exceptional safety and hygienic work environment – to maximize the efficiency of the business – professional execution
• Benefits
– State of the art services within a fixed budget – Assured 5-10% reduction in the operational costs
Target Audience
IT & ITES companies • Demographics
– Medium and Large size companies – Located in Metros and Tier I and II cities
• Psychographics
– High class offices. Demand better services – Cost conscious customers – Expects more!
• Insights
– 24X7 working offices. Continuous High quality service required – Client visits: Office presentation critical
Mr. Madan – Head Admin. SCT Ltd
• Key Influencer • Tough Man
– Difficult to convince – Needs to see a tangential benefit before signing contract
• Thinks about the company first • Cost Conscious – Negotiator • Demanding
COMPETITOR ANALYSIS
Garden & Lawn Maintenance
Positioning
• Long term cost saving for client • Eco-friendly services • Eco-friendly initiative by clients
Apex Housekeeping Services
Brand Personality
• Young lady dressed in white clothes • Wearing Eco friendly accessories like
– Hat – Jewelleries – Watch – Hand Bag
Single Minded Proposition
GO GREEN
SAVE GREEN $
Support for SMP
• Cleaning Services provided with eco friendly approach • Recycling of waste paper, turning off lights and AC. • Leads to direct savings for the clients
Promotion Mix
Product/ service Target Advertising Sales Audience Promotion Direct Marketing 40 Public relations 25 Personal selling 35 Total House Keeping IT & ITES Services Companies Media Recommended 100
Email, Newsletters, Video Telemarketing special Conferencing, , Direct Mail events Face to face Marketing cost effective, 1 day customized focussed Cleanliness solutions, drives, well important in received B2B Context, information provider
Reason for Recomendation
Sample Creative A Brochure
Media Plan
Mode of promotion Email Telemarketing Direct Mail Direct Marketing marketing Newsletter Public Relations Special Events Video Conferencing Personal Selling Face to face X X X Month1 Month2 Month3 Month4 Month5 Month6 X X X X X X X X X X X X
X X X
X X
X X X
X X
X X X
X X X
X X X
Thank You
07/03/2010
doc_876905427.pptx
This is a presentation describes the business plan for Housekeeping services.
Who are We?
Product Description
• Features
– – – – Housekeeping and Janitorial services Waste management Resource Optimization Mail room services
• Advantages
– Reliable services - ISO 9001:2000 (BVQI) for IFM services Certified – Exceptional safety and hygienic work environment – to maximize the efficiency of the business – professional execution
• Benefits
– State of the art services within a fixed budget – Assured 5-10% reduction in the operational costs
Target Audience
IT & ITES companies • Demographics
– Medium and Large size companies – Located in Metros and Tier I and II cities
• Psychographics
– High class offices. Demand better services – Cost conscious customers – Expects more!
• Insights
– 24X7 working offices. Continuous High quality service required – Client visits: Office presentation critical
Mr. Madan – Head Admin. SCT Ltd
• Key Influencer • Tough Man
– Difficult to convince – Needs to see a tangential benefit before signing contract
• Thinks about the company first • Cost Conscious – Negotiator • Demanding
COMPETITOR ANALYSIS
Garden & Lawn Maintenance
Positioning
• Long term cost saving for client • Eco-friendly services • Eco-friendly initiative by clients
Apex Housekeeping Services
Brand Personality
• Young lady dressed in white clothes • Wearing Eco friendly accessories like
– Hat – Jewelleries – Watch – Hand Bag
Single Minded Proposition
GO GREEN
SAVE GREEN $
Support for SMP
• Cleaning Services provided with eco friendly approach • Recycling of waste paper, turning off lights and AC. • Leads to direct savings for the clients
Promotion Mix
Product/ service Target Advertising Sales Audience Promotion Direct Marketing 40 Public relations 25 Personal selling 35 Total House Keeping IT & ITES Services Companies Media Recommended 100
Email, Newsletters, Video Telemarketing special Conferencing, , Direct Mail events Face to face Marketing cost effective, 1 day customized focussed Cleanliness solutions, drives, well important in received B2B Context, information provider
Reason for Recomendation
Sample Creative A Brochure
Media Plan
Mode of promotion Email Telemarketing Direct Mail Direct Marketing marketing Newsletter Public Relations Special Events Video Conferencing Personal Selling Face to face X X X Month1 Month2 Month3 Month4 Month5 Month6 X X X X X X X X X X X X
X X X
X X
X X X
X X
X X X
X X X
X X X
Thank You
07/03/2010
doc_876905427.pptx