Description
Analysis Paper on Organizational Research of Starbucks, In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations.
Organizational
Research/
Analysis Paper
By Andrea Hansen
2
Organizational Research/Analysis Paper: Starbucks
In 1971 Starbc!s "as #onded on a lo$e #or co%ee& 'hree
bsiness(en) *ordon Bo"!er) +erry Bald"in) and ,e$ Siegl) had a desire to
share that lo$e "ith Seattle by opening a s(all co%ee shop !no"n as
Starbc!s -o%ee) 'ea . Spice& 'en years later Starbc!s had gro"n to #or
retail stores located throghot the Seattle area& /hole bean co%ee "as sold
at all #or locations& 0pon reaching 111 stores in 1992 the co(pany "ent
pblic& Starbc!s gre" at an e2ponential pace therea#ter) into a sccess#l)
"ell3!no"n international organization that helps roghly 45 (illion
csto(ers a "ee! 6Stanley) 21127& 'he prpose o# this paper is to discss
and analyze Starbc!s8 organizational strctre) organizational beha$iors in
co((nication and ethical decision (a!ing) and organizational goals&
Organizational strctre 9is depicted throgh its organizational chart
and recognizes concepts o# di%erentiation and integration: 6Anthony) *ales .
Hodge) 21147& It8s a 9#or(al co(position o# tas! and reporting relationships
that allo"s the co(pany to control) coordinate) and (oti$ate e(ployees so a
co((on goal can be achie$ed 6Hitt) 211;7& Starbc!s ses a (atri2
conclt to achie$e
"ith a co(ple2 strctre& Starbc!s tilizes its (atri2 strctre to a$oid the
co((nication brea!do"ns that can occr in an organization that ses
$ertical di%erentiation) as the n(ber o# le$els o# athority increase the
(ore $ertical the organization& Starbc!s di$ides its labor into cross
#nctional "or! tea(s) "hich allo"s e(ployees to report to (ltiple
sper$isors& 9'his strctral beha$ior has allo"ed the corporation to ha$e
sccess#l co((nication p"ard) do"n"ard and laterally "ith its
e(ployees: 69Sccess#l Application o# Organizational Beha$iorA Starbc!s):
21197& 'he (atri2 strctre see(s to "or! #or Starbc!s) as they (aintain
e%ecti$e co((nication) great prodct de$elop(ent) e>cient prodction)
and e2e(plary csto(er ser$ice as a reslt&
Incorporating a (atri2 strctre in the organization has helped
#acilitate co((nication both internally and e2ternally) "hich is also central
to the sccess o# an organization& Internally) Starbc!s8 encorage(ent o#
open co((nication bet"een e(ployees) higher (anage(ent) and
e2ecti$es allo"s inno$ati$e ideas) proble(s and soltions to be heard in a
ti(ely (anner& In ter(s o# e2ternal co((nication) csto(er loyalty and
o"nership is pro(oted by soliciting csto(er #eedbac! on a reglar basis&
Bor instance) Starbc!s incorporated a social net"or!ing site "here
csto(ers play a role in shaping the co(pany8s #tre& 'he site helps ignite
an e(otional connection "ith csto(ers) bilds a net"or! o# loyal and
27119?;51 Andrea Hansen
?
dedicated clientele) allo"s an open #or( #or ideas and discssion) and
enables csto(ers to pro$ide ideas on prodcts and ser$ices 6*ray) 21197&
Cecision (a!ing considers all aspects o# an organization& At Starbc!s)
ethics are considered (ost $ital in the decision (a!ing process and are
(irrored in the decisions (ade& Starbc!s ses centralized decision (a!ing
techniDes and has de$eloped a si2 point (odel #or ethical decision (a!ing&
'his #ra(e"or! incldes the #ollo"ing steps in orderA
• Identi#y the ethical proble(
• Eist possible soltions and any obstacles to resol$ing the proble(
• See! inpt #ro( others
• Ceter(ine the best approach
• As! #or gidance i# the path is $age
• Bollo" throgh on yor decision
69Sccess#l Application o# Organizational Beha$iorA Starbc!s): 2119F
Starbc!s -orporation) 21117&
'he organization8s ethical #ra(e"or! is based on its (ission
state(ent) "hich is the giding principle and cial Starbc!s /ebsite on
Septe(ber 4) 2111A
"""&starbc!s&co(
Starbc!s I(age3
httpA//"""&inter(ar!inc&co(
27119?;51 Andrea Hansen
doc_669956023.docx
Analysis Paper on Organizational Research of Starbucks, In 1971 Starbucks was founded on a love for coffee. Three businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegl, had a desire to share that love with Seattle by opening a small coffee shop known as Starbucks Coffee, Tea & Spice. Ten years later Starbucks had grown to four retail stores located throughout the Seattle area. Whole bean coffee was sold at all four locations.
Organizational
Research/
Analysis Paper
By Andrea Hansen
2
Organizational Research/Analysis Paper: Starbucks
In 1971 Starbc!s "as #onded on a lo$e #or co%ee& 'hree
bsiness(en) *ordon Bo"!er) +erry Bald"in) and ,e$ Siegl) had a desire to
share that lo$e "ith Seattle by opening a s(all co%ee shop !no"n as
Starbc!s -o%ee) 'ea . Spice& 'en years later Starbc!s had gro"n to #or
retail stores located throghot the Seattle area& /hole bean co%ee "as sold
at all #or locations& 0pon reaching 111 stores in 1992 the co(pany "ent
pblic& Starbc!s gre" at an e2ponential pace therea#ter) into a sccess#l)
"ell3!no"n international organization that helps roghly 45 (illion
csto(ers a "ee! 6Stanley) 21127& 'he prpose o# this paper is to discss
and analyze Starbc!s8 organizational strctre) organizational beha$iors in
co((nication and ethical decision (a!ing) and organizational goals&
Organizational strctre 9is depicted throgh its organizational chart
and recognizes concepts o# di%erentiation and integration: 6Anthony) *ales .
Hodge) 21147& It8s a 9#or(al co(position o# tas! and reporting relationships
that allo"s the co(pany to control) coordinate) and (oti$ate e(ployees so a
co((on goal can be achie$ed 6Hitt) 211;7& Starbc!s ses a (atri2
conclt to achie$e
"ith a co(ple2 strctre& Starbc!s tilizes its (atri2 strctre to a$oid the
co((nication brea!do"ns that can occr in an organization that ses
$ertical di%erentiation) as the n(ber o# le$els o# athority increase the
(ore $ertical the organization& Starbc!s di$ides its labor into cross
#nctional "or! tea(s) "hich allo"s e(ployees to report to (ltiple
sper$isors& 9'his strctral beha$ior has allo"ed the corporation to ha$e
sccess#l co((nication p"ard) do"n"ard and laterally "ith its
e(ployees: 69Sccess#l Application o# Organizational Beha$iorA Starbc!s):
21197& 'he (atri2 strctre see(s to "or! #or Starbc!s) as they (aintain
e%ecti$e co((nication) great prodct de$elop(ent) e>cient prodction)
and e2e(plary csto(er ser$ice as a reslt&
Incorporating a (atri2 strctre in the organization has helped
#acilitate co((nication both internally and e2ternally) "hich is also central
to the sccess o# an organization& Internally) Starbc!s8 encorage(ent o#
open co((nication bet"een e(ployees) higher (anage(ent) and
e2ecti$es allo"s inno$ati$e ideas) proble(s and soltions to be heard in a
ti(ely (anner& In ter(s o# e2ternal co((nication) csto(er loyalty and
o"nership is pro(oted by soliciting csto(er #eedbac! on a reglar basis&
Bor instance) Starbc!s incorporated a social net"or!ing site "here
csto(ers play a role in shaping the co(pany8s #tre& 'he site helps ignite
an e(otional connection "ith csto(ers) bilds a net"or! o# loyal and
27119?;51 Andrea Hansen
?
dedicated clientele) allo"s an open #or( #or ideas and discssion) and
enables csto(ers to pro$ide ideas on prodcts and ser$ices 6*ray) 21197&
Cecision (a!ing considers all aspects o# an organization& At Starbc!s)
ethics are considered (ost $ital in the decision (a!ing process and are
(irrored in the decisions (ade& Starbc!s ses centralized decision (a!ing
techniDes and has de$eloped a si2 point (odel #or ethical decision (a!ing&
'his #ra(e"or! incldes the #ollo"ing steps in orderA
• Identi#y the ethical proble(
• Eist possible soltions and any obstacles to resol$ing the proble(
• See! inpt #ro( others
• Ceter(ine the best approach
• As! #or gidance i# the path is $age
• Bollo" throgh on yor decision
69Sccess#l Application o# Organizational Beha$iorA Starbc!s): 2119F
Starbc!s -orporation) 21117&
'he organization8s ethical #ra(e"or! is based on its (ission
state(ent) "hich is the giding principle and cial Starbc!s /ebsite on
Septe(ber 4) 2111A
"""&starbc!s&co(
Starbc!s I(age3
httpA//"""&inter(ar!inc&co(
27119?;51 Andrea Hansen
doc_669956023.docx