Description
many good product
S.S.T COLLEGE OF
ARTS & COMMERCE
UNR-04
Presented by:
HARSHADA
NEHA
SUPRIYA
MANGESH
VIKAS
SUBMITTED TO:
VARSHA MAM
PRESENTATION
ON
? Introduction of Amway
? Why choose Amway prodcuts
? P & G facts
? P & G product
? Identity
? Image
? Recommended strategies
? What is a MNC
? MNC to name a few
? What is multi-level marketing
? The importance of communication
?
? Range of communication methods
1. Corporate Events
2. Trainings
3. Lines of sponsorship
4. Publication
CSR-Importance Aspect of business Amway marketing
strategy
Direct Selling
Advertising
Product Lines of Amway
? Target Market and Customers
? Importance of Communication for Amway
? Choosing the communication channel
? ARTISTRY
? Conclusion
? Amway is an American multinational direct selling
company located at Ada, Michigan.
? Amway was founded in 1959 by Jay Van Andel and
Richard DeVos.
? The name stands for “American Way.”
? The company has sales growth of 17%, exceeding
USD$10.9 billion for the year ended December 31,
2011
? The company has 2.5 million independent
distributors in more than 70 countries worldwide.
CO-FOUNDERS of Amway
RICH DE VOS JAY VAN ANDEL
? Top quality
? Reasonably priced
? 100% Money back guarantee
? Environmental Friendly
? Sell products worldwide – Retail
? 110,000 Employees
? Net sales for 2004 was $51,407
Million.
? Tide
? Downey
? Dawn
? Bounce
? Pampers
? Luvs
? Tampax
? Always
? Charmin
? Vicks
? Crest
? Pantene
? Head & Shoulders
? Nice „n Easy
? Zest
? Folgers
? Pringles
? Bounty
? Help people live better lives
? Commit to the production of safety and
healthy products
? Adapt itself to fit with each local market
? Concern for the local community
? Concern for the environment
? Give priority in maintaining the highest
ethical standards
? Employ the latest technology
? Share generously global community
Identity
?Direct selling company
?Target: B class especially working people
and housewife
? Multi-level marketing strategy that sells variety
of products to diverse groups of customers
? Quality products that come in different lines
? Imported product form U.S.A
? Consider expensive in comparison to product
of the same category
? Good Reputation and marketing strategy
? Extreme Sale
?“A network of Amway worshiping cults”
Image
Recommended Strategies
Corporate Social Responsibility Program
? Pays more attention on publicity- let customers
know of the company’s goodwill
Customer Relationship management Program
? Attracts customers by showing the qualities that
the products offer: changing of the company’s
core value, distributing free sampling to potential
prospects, using existing and satisfying customers
as the company’s testimonial, opening a store.
? Conducts insightful survey every once in a while
to keep the company’s service compatible with
customers’ needs
What is a Multinational Corporation?
Multinational Corporations to name a
few…….
What is Multi-Level-Marketing?
? Clear Communication is essential when managing
activities.
? Amway communicates with its 35,000 distributors in
order to help them prepare for their increasingly
challenging role.
? Communication is the passing on of ideas and
information.
AMWAY’S COMMUNICATION CHANNELS
EVENTS
TRAINING
LINES OF
SPONSORSHI
P
PUBLICATIONS
? It includes specially arranged functions, such as
fairs, conferences and seminars
? It gives an opportunity for distributors to get to
know each other.
? Events includes:
1) Pace Setter
2) Direct Distributor
3) Leadership Seminar
? It builds the skills and knowledge of distributors and
therefore improves competence levels.
? Product knowledge is an important aspect of training
and preparation.
? Training may involve either Corporate or Group
Training on specific product brands.
? ‘Train a Trainer’ session
? Amway is essentially a people based business-
without people, the business cannot expand.
? The business of each distributor grows via new
customers and through the sponsorship of new
distributors.
? Distributors groups meet to discuss company
procedures and their goals.
? Amway uses a range of written Communications.
These includes:
1) Anagrams
2) Diamond & Leaders News
3) News gram and WAD (Warehouse Authorized
Distributor) Bulletin
4) Special Literature
? Amway's aspirations fit closely with those of UNICEF.
? They are both organizations with a global reach that care
about people - particularly the lives of and opportunities
for children.
? Amway's IBOs want to be part of a socially responsible
organization because they know that this is the right way
for businesses to behave
Marketing strategy
? Direct selling is the marketing and selling of
products directly to consumers.
? The starting point for any kind of direct
selling activity is the preparation.
? The main benefit of direct selling is that it
allows distributors to focus on individual
customers and their needs.
SEGMENTATION OF PRODUCTS
? The brand came out with a Television
campaign highlighting the customer centric
approach.
? They carry a tamper proof seal and a '100%
Money Back Guarantee'.
? If not completely satisfied with the product,
the consumer can return it for a refund.
? Amway encourages the return of its used
product for re-cycling and to prevent their
misuse.
? It includes:
? home care products,
? personal care products,
? jewelry,
? electronics,
? Nurtilite dietary supplements,
? water purifiers,
? air purifiers,
? artistry,
? insurance and cosmetics.
? The range of consumers group is very
large which is from babies to elders
? Women are the main consumers
? Communication is the activity of conveying
information through the exchange of thoughts,
messages, or information, as by speech, visuals,
signals, writing, or behavior.
? Amway need to communicate 35000 distributers
? To achieve the intended result
? Inefficient and wasteful to send a message to every
distributer
? The choice of communication channel used by
Amway depends on what needs to be
communicated.
? The way in which a message is delivered has an
important impact upon how it is received.
? The Artistry brand sales facial skin care
products and cosmetics since in 1968.
? As of 2000, the Artistry range included over
400 products.
? Artistry is produced by Access Business
Group and marketed by Amway in more
than 90 countries.
? Amway is one of the world?s largest direct sales
companies.
? Anybody involved in direct selling should be fully
trained and familiar with all aspects of products and
customer needs.
? Effective communication at Amway involves making
prior decisions about who needs to receive the
messages.
? The processes of communication at Amway are
designed to help distributors become well trained
and professional in all their dealings.
doc_683008463.pptx
many good product
S.S.T COLLEGE OF
ARTS & COMMERCE
UNR-04
Presented by:
HARSHADA
NEHA
SUPRIYA
MANGESH
VIKAS
SUBMITTED TO:
VARSHA MAM
PRESENTATION
ON
? Introduction of Amway
? Why choose Amway prodcuts
? P & G facts
? P & G product
? Identity
? Image
? Recommended strategies
? What is a MNC
? MNC to name a few
? What is multi-level marketing
? The importance of communication
?
? Range of communication methods
1. Corporate Events
2. Trainings
3. Lines of sponsorship
4. Publication
CSR-Importance Aspect of business Amway marketing
strategy
Direct Selling
Advertising
Product Lines of Amway
? Target Market and Customers
? Importance of Communication for Amway
? Choosing the communication channel
? ARTISTRY
? Conclusion
? Amway is an American multinational direct selling
company located at Ada, Michigan.
? Amway was founded in 1959 by Jay Van Andel and
Richard DeVos.
? The name stands for “American Way.”
? The company has sales growth of 17%, exceeding
USD$10.9 billion for the year ended December 31,
2011
? The company has 2.5 million independent
distributors in more than 70 countries worldwide.
CO-FOUNDERS of Amway
RICH DE VOS JAY VAN ANDEL
? Top quality
? Reasonably priced
? 100% Money back guarantee
? Environmental Friendly
? Sell products worldwide – Retail
? 110,000 Employees
? Net sales for 2004 was $51,407
Million.
? Tide
? Downey
? Dawn
? Bounce
? Pampers
? Luvs
? Tampax
? Always
? Charmin
? Vicks
? Crest
? Pantene
? Head & Shoulders
? Nice „n Easy
? Zest
? Folgers
? Pringles
? Bounty
? Help people live better lives
? Commit to the production of safety and
healthy products
? Adapt itself to fit with each local market
? Concern for the local community
? Concern for the environment
? Give priority in maintaining the highest
ethical standards
? Employ the latest technology
? Share generously global community
Identity
?Direct selling company
?Target: B class especially working people
and housewife
? Multi-level marketing strategy that sells variety
of products to diverse groups of customers
? Quality products that come in different lines
? Imported product form U.S.A
? Consider expensive in comparison to product
of the same category
? Good Reputation and marketing strategy
? Extreme Sale
?“A network of Amway worshiping cults”
Image
Recommended Strategies
Corporate Social Responsibility Program
? Pays more attention on publicity- let customers
know of the company’s goodwill
Customer Relationship management Program
? Attracts customers by showing the qualities that
the products offer: changing of the company’s
core value, distributing free sampling to potential
prospects, using existing and satisfying customers
as the company’s testimonial, opening a store.
? Conducts insightful survey every once in a while
to keep the company’s service compatible with
customers’ needs
What is a Multinational Corporation?
Multinational Corporations to name a
few…….
What is Multi-Level-Marketing?
? Clear Communication is essential when managing
activities.
? Amway communicates with its 35,000 distributors in
order to help them prepare for their increasingly
challenging role.
? Communication is the passing on of ideas and
information.
AMWAY’S COMMUNICATION CHANNELS
EVENTS
TRAINING
LINES OF
SPONSORSHI
P
PUBLICATIONS
? It includes specially arranged functions, such as
fairs, conferences and seminars
? It gives an opportunity for distributors to get to
know each other.
? Events includes:
1) Pace Setter
2) Direct Distributor
3) Leadership Seminar
? It builds the skills and knowledge of distributors and
therefore improves competence levels.
? Product knowledge is an important aspect of training
and preparation.
? Training may involve either Corporate or Group
Training on specific product brands.
? ‘Train a Trainer’ session
? Amway is essentially a people based business-
without people, the business cannot expand.
? The business of each distributor grows via new
customers and through the sponsorship of new
distributors.
? Distributors groups meet to discuss company
procedures and their goals.
? Amway uses a range of written Communications.
These includes:
1) Anagrams
2) Diamond & Leaders News
3) News gram and WAD (Warehouse Authorized
Distributor) Bulletin
4) Special Literature
? Amway's aspirations fit closely with those of UNICEF.
? They are both organizations with a global reach that care
about people - particularly the lives of and opportunities
for children.
? Amway's IBOs want to be part of a socially responsible
organization because they know that this is the right way
for businesses to behave
Marketing strategy
? Direct selling is the marketing and selling of
products directly to consumers.
? The starting point for any kind of direct
selling activity is the preparation.
? The main benefit of direct selling is that it
allows distributors to focus on individual
customers and their needs.
SEGMENTATION OF PRODUCTS
? The brand came out with a Television
campaign highlighting the customer centric
approach.
? They carry a tamper proof seal and a '100%
Money Back Guarantee'.
? If not completely satisfied with the product,
the consumer can return it for a refund.
? Amway encourages the return of its used
product for re-cycling and to prevent their
misuse.
? It includes:
? home care products,
? personal care products,
? jewelry,
? electronics,
? Nurtilite dietary supplements,
? water purifiers,
? air purifiers,
? artistry,
? insurance and cosmetics.
? The range of consumers group is very
large which is from babies to elders
? Women are the main consumers
? Communication is the activity of conveying
information through the exchange of thoughts,
messages, or information, as by speech, visuals,
signals, writing, or behavior.
? Amway need to communicate 35000 distributers
? To achieve the intended result
? Inefficient and wasteful to send a message to every
distributer
? The choice of communication channel used by
Amway depends on what needs to be
communicated.
? The way in which a message is delivered has an
important impact upon how it is received.
? The Artistry brand sales facial skin care
products and cosmetics since in 1968.
? As of 2000, the Artistry range included over
400 products.
? Artistry is produced by Access Business
Group and marketed by Amway in more
than 90 countries.
? Amway is one of the world?s largest direct sales
companies.
? Anybody involved in direct selling should be fully
trained and familiar with all aspects of products and
customer needs.
? Effective communication at Amway involves making
prior decisions about who needs to receive the
messages.
? The processes of communication at Amway are
designed to help distributors become well trained
and professional in all their dealings.
doc_683008463.pptx