Description
This presentation is about amul butter ads which have been popular in india from long time. It highlights topics like ads Amul comes up with, social issues, curent topics, public involvement, popular topics etc. There are various ads also included in the PPT.
• Use of Grey-Black shades • Smoke – fire depicts public rebellion • Taglineassociates with the current issue • High contrast Red – for brand name as well as the blood shed of innocent people.
• Light grey backgrounds showing the disastrous effects of the oil spill • Comedy, rhyme and satire • Tagline – highlights value of product, while associating it with the spill. • Focus moved from mascot to the issue, by making them face the affected area.
• • • •
Links to youth Megastar appeal Yellow goggles – butter Linking Big B of bollywood to Big Daddy of Butters – Amul
• At the time of Pandit Bhimsen Joshi’s demise; colour scheme – black and white • Amul tagline is removed to pay tribute • No humour, no dismay, only pleasant conversation • Sitar is with the mascot- Panditji has passed on his legacy to the society via the Amul mascot
•Colour : team India Blue •Use of Prominent Figures •National Sentiments •Vigour, Excitement
POLITICS
Use of Homophone logic • The mascot tries to depict what the people of Bengal would like to do, Given the current situation – gift something valuable – Amul butter. • Tagline – people love both the party and the brand •
• The mascot represents the common people. • Tagline – depicts that amul is the undisputed leader, unlike the given situation • Arouses public interest in the social issue and sends its brand name across in a humorous yet bold manner.
• Depicts public inconvenience during Air India Strike. • The mascot is trying to butter up the Airline in public interest. • Tagline shows the contrast between the services of Air India and Amul.
doc_544863972.pptx
This presentation is about amul butter ads which have been popular in india from long time. It highlights topics like ads Amul comes up with, social issues, curent topics, public involvement, popular topics etc. There are various ads also included in the PPT.
• Use of Grey-Black shades • Smoke – fire depicts public rebellion • Taglineassociates with the current issue • High contrast Red – for brand name as well as the blood shed of innocent people.
• Light grey backgrounds showing the disastrous effects of the oil spill • Comedy, rhyme and satire • Tagline – highlights value of product, while associating it with the spill. • Focus moved from mascot to the issue, by making them face the affected area.
• • • •
Links to youth Megastar appeal Yellow goggles – butter Linking Big B of bollywood to Big Daddy of Butters – Amul
• At the time of Pandit Bhimsen Joshi’s demise; colour scheme – black and white • Amul tagline is removed to pay tribute • No humour, no dismay, only pleasant conversation • Sitar is with the mascot- Panditji has passed on his legacy to the society via the Amul mascot
•Colour : team India Blue •Use of Prominent Figures •National Sentiments •Vigour, Excitement
POLITICS
Use of Homophone logic • The mascot tries to depict what the people of Bengal would like to do, Given the current situation – gift something valuable – Amul butter. • Tagline – people love both the party and the brand •
• The mascot represents the common people. • Tagline – depicts that amul is the undisputed leader, unlike the given situation • Arouses public interest in the social issue and sends its brand name across in a humorous yet bold manner.
• Depicts public inconvenience during Air India Strike. • The mascot is trying to butter up the Airline in public interest. • Tagline shows the contrast between the services of Air India and Amul.
doc_544863972.pptx