ALL OUT:marketing a mosquito repellant

roshcrazy

Roshni Bhatia
contents:
-Mosquito Repellant Market
-Market Growth
-Vapour Market Share
-Need Hierarchy
-Product Mapping
-Comparison Chart
-Buying Behaviour
-Purchase Decision
-BRAND PERSONALITY
-Y&R Grid
-Mckinsey Model
-BRAND POSITIONING
-Distribution
-Retail Presence
-Distribution matrix
-Pricing
-PRICING STRATEGY
-Communication Strategy
-Communication Objective
-Communication vector
-RTB/RNTB
-Market trend
-PLC
-Strategy
-Product upgradation
-Repositioning
-Brand extension
-Extension of all out brand
-Brand positioning....:tea:
 

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All out is the market leader by volume in India, but by value it still lags behind good knight...let us discuss about the possible reasons for this situation and how it can be tackled..
 
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