Description
Where India can score is developing whole ecosystems for such markets cheaply due to cheap technical manpower supportive local ecosystem and experience in its own market which other countries in fray may find difficult to replicate.
Afri- Lingual Telecom and Electronics products and
Internet marketplace development
By : Amit Bhushan Date:
1
th
!ul 1"
The lo#er end electronic $electrical and consumer goods% products
design& assem'ly& distri'ution and after sales seems to 'e ready for
change as markets for these products in India change( The
entrepreneurs in India seem to 'e taking interests in taking a greater
share of activities #ithin country as they identify market segments that
they can address pro)ta'ly #ithin the country( As they decide to set up
shops to assem'le cheaper products& they #ill 'e tempted to e*plore
the market for such products in other price conscious markets to gain
economies of scale as #ell as partnerships so that they may create
further value over the longer term(
+uch a process can 'e cataly,ed 'y getting support from
telecom-I+.-media companies in Africa #ho may #ant to support
development of lucrative data market and /alue Added services
'usiness toehold for themselves in these markets( Businesses in India
may 'ring in their strength in cost e0ective computer programming 1
maintenance including sensitivity for the markets to create internet
market places and 'ring in promotion support for small assem'lers of
innovative electronic products& 'y o0ering a platform to access virgin
markets( This o0 course #ill re2uire development of payment
mechanisms& 'randing& delivery systems& aftersales support in each
market many of #hich lack IT infra as #ell as connectivity access for
common people( Also for products& most other Asian competitors are
geared for large 'atch orders #hich may not 'e possi'ly e*pected from
nascent markets #hich may consume only small 2uantities of a speci)c
product type( 3ther emerging markets in Asia 1 other regions may also
'ecome ripe 'ut they #ould have their o#n sophisticated product
industry as #ell IT players $'arring +AA45-5entral Asia 1 possi'ly
6E7A%( 8here India can score is developing #hole ecosystems for such
markets cheaply due to cheap technical manpo#er and a supportive
local ecosystem and e*perience in its o#n market #hich other
countries in fray may )nd di9cult to replicate( +o #ith some politico-
economic support& players in India may develop their consortium that
may tie up #ith #illing local players to support the development of
copycat ecosystems suited to the local markets in such economies(
These developments #ill have tremendous impact in the )eld of
education and services and organi,ation structure of the local
economies leading to improved productivity and
's( The gains may
help contain the political upheaval 'eing faced 'y these economies at
regular interval and 'ring in 'etter methods of tracing the mindset
changes a;icting these regions for smoother functioning of
economies( These changes may follo# development and support for
other net-mo'ile 'ased products-services for such markets in locally
understanda'le formats for #hich the professionals in countries like
India #ill need to colla'orate #ith local population to understand
aesthetics and linguistic e*pertise and reach out to marketsintly(
doc_176031759.doc
Where India can score is developing whole ecosystems for such markets cheaply due to cheap technical manpower supportive local ecosystem and experience in its own market which other countries in fray may find difficult to replicate.
Afri- Lingual Telecom and Electronics products and
Internet marketplace development
By : Amit Bhushan Date:
1
th
!ul 1"
The lo#er end electronic $electrical and consumer goods% products
design& assem'ly& distri'ution and after sales seems to 'e ready for
change as markets for these products in India change( The
entrepreneurs in India seem to 'e taking interests in taking a greater
share of activities #ithin country as they identify market segments that
they can address pro)ta'ly #ithin the country( As they decide to set up
shops to assem'le cheaper products& they #ill 'e tempted to e*plore
the market for such products in other price conscious markets to gain
economies of scale as #ell as partnerships so that they may create
further value over the longer term(
+uch a process can 'e cataly,ed 'y getting support from
telecom-I+.-media companies in Africa #ho may #ant to support
development of lucrative data market and /alue Added services
'usiness toehold for themselves in these markets( Businesses in India
may 'ring in their strength in cost e0ective computer programming 1
maintenance including sensitivity for the markets to create internet
market places and 'ring in promotion support for small assem'lers of
innovative electronic products& 'y o0ering a platform to access virgin
markets( This o0 course #ill re2uire development of payment
mechanisms& 'randing& delivery systems& aftersales support in each
market many of #hich lack IT infra as #ell as connectivity access for
common people( Also for products& most other Asian competitors are
geared for large 'atch orders #hich may not 'e possi'ly e*pected from
nascent markets #hich may consume only small 2uantities of a speci)c
product type( 3ther emerging markets in Asia 1 other regions may also
'ecome ripe 'ut they #ould have their o#n sophisticated product
industry as #ell IT players $'arring +AA45-5entral Asia 1 possi'ly
6E7A%( 8here India can score is developing #hole ecosystems for such
markets cheaply due to cheap technical manpo#er and a supportive
local ecosystem and e*perience in its o#n market #hich other
countries in fray may )nd di9cult to replicate( +o #ith some politico-
economic support& players in India may develop their consortium that
may tie up #ith #illing local players to support the development of
copycat ecosystems suited to the local markets in such economies(
These developments #ill have tremendous impact in the )eld of
education and services and organi,ation structure of the local
economies leading to improved productivity and
's( The gains mayhelp contain the political upheaval 'eing faced 'y these economies at
regular interval and 'ring in 'etter methods of tracing the mindset
changes a;icting these regions for smoother functioning of
economies( These changes may follo# development and support for
other net-mo'ile 'ased products-services for such markets in locally
understanda'le formats for #hich the professionals in countries like
India #ill need to colla'orate #ith local population to understand
aesthetics and linguistic e*pertise and reach out to markets
intly( doc_176031759.doc