Nov 24, 2008 An interesting article by Professor Larry Percy on how memory recall affects advertisement effectiveness. Published in International Journal of Advertising Vol. 23, No. 4, 2004 (for your referncing) Attachments advertising.pdf advertising.pdf 36.2 KB · Views: 13 Click to expand...
An interesting article by Professor Larry Percy on how memory recall affects advertisement effectiveness. Published in International Journal of Advertising Vol. 23, No. 4, 2004 (for your referncing)
