archana agarwal
Archana Agarwal
Advertising by Arranging contests have always been proved to be a good idea of promoting goods and products... Also Media production houses use this idea of Contests to promote their shows on television. This idea is also being used by websites too for promotion. The companies and media production houses or internet sites use to give more of Fortune i.e. cash prizes or holiday packages or gift items, etc.. but companies and media production houses and websites have grown smarter.. Now they Give in prize more of fame then fortune.. i.e. More of prizes such as Kurkure did and Dr. smyle toothpaste did.. Their prize was that if you win, Your Picture would be there on the product's packet.. Like The Contest was recently held in " balika vadhu" from colors channel in which if you give the right answers you will get a chance to meet the serial actors and get a chance to act with them.. Same concept was used by Serial "C.I.D" from sony tv. And the latest example can be of Maggi.. where they say "Share Your maggi moment and you and story can be on television". I think this is great idea of cost cutting or cost effective advertising wherein companies are in total profit.. they get good publicity.. also they sales level gets higher and in case of media production houses or serials their TRP rate gets higher.. they don't have to spend in extra money for prize given.. Also they get good ideas or concept or story for making new advertisements at no cost from their consumers.. And at the same time customer also has a craze to be on television.. so his wish also comes true and he is also happy.. I feel thats why this technique or idea is really good for promotion or advertising..
What's your views on this topic? Share your views...
What's your views on this topic? Share your views...
