Sex in advertising is more often about power than passion, about violence than violin. It dehumanizes and objectifies women. The poses and posters are borrowed from pornography. Male violence is encouraged by ads that encourage males to be forceful and dominant to value sexual intimacy more than emotional intimacy. Men are encouraged by ads that encouraged to never taking a “No”. “If your date won’t listen to reason try a velvet Hammer” (cocktail).
Jean Kilbourne says ads do not directly cause violence but the violent images cause the state of terror. Advertising helps to create a climate in which certain attitudes and values flourish, that women are valuable only as objects of men’s desire that real men are always sexually aggressive.
Jean Kilbourne says ads do not directly cause violence but the violent images cause the state of terror. Advertising helps to create a climate in which certain attitudes and values flourish, that women are valuable only as objects of men’s desire that real men are always sexually aggressive.