How one advertises and promotes their goods and services may make or break your business. Having a good product or service and not advertising and promoting it are akin to not having a business at all. Many business owners operate under the mistaken concept that the business promotes itself. Advertising and promotion, however, is the lifeline of a business and should be treated as such.
Devise a plan that uses advertising and networking as a means to promote your business. Develop short, descriptive copy (text material) that clearly identifies your goods or services, its location and price. Use catchy phrases to arouse the interest of your readers, listeners or viewers.
In the case of a franchise, the franchiser provides advertising and promotional material as part of the franchise package; you may need approval to use any material that you develop. Whether or not this is the case, as a courtesy, allow the franchiser the opportunity to review, comment on and, if required, approve these materials before using them.
Make sure the advertisements you create are consistent with the image the franchiser is trying to project. Remember, the more care and attention you devote to your marketing program, the more successful your business will be.
Devise a plan that uses advertising and networking as a means to promote your business. Develop short, descriptive copy (text material) that clearly identifies your goods or services, its location and price. Use catchy phrases to arouse the interest of your readers, listeners or viewers.
In the case of a franchise, the franchiser provides advertising and promotional material as part of the franchise package; you may need approval to use any material that you develop. Whether or not this is the case, as a courtesy, allow the franchiser the opportunity to review, comment on and, if required, approve these materials before using them.
Make sure the advertisements you create are consistent with the image the franchiser is trying to project. Remember, the more care and attention you devote to your marketing program, the more successful your business will be.