Long before a girl or a boy picks up a cigarette or beer he or she has been primed by advertising to except transformation via product. We get seductive and incessant message from ads – product are magical and can fulfill our dreams. “The dream begins as soon as you open the door” say a car ad. The landscape of advertising is often deliberately dreamlike.
Food is often offered as a way to enter into a dream world. A yogurt ad claims that the product will take you to paradise, women are encouraged to reach for food to find peace, and other products are offered to women as a magical way to transport ourselves into a state of bliss. Alcohol ads promise a dream world “Fairly takes can come true” says an alcohol ad.
Countless ads offer a route to paradise itself.
Again and again we are told that products can give us energy, power, sex appeal and magnetism. “Get your hands in the newest source of energy say ad for gloves. “Tang it’s a kick in the glass”. The very language of advertising to children is drug language. Surge, rush, loaded, blow you mind? The double meaning is not lost on children. Our real life and relationship is dull; via the products advertised we can escape into a colorful exciting, endlessly passionate world.
If I drink this I will be sexier, if I smoke I will be calmer & sophisticated. These products will change me and my life. Advertising depicts that adulthood is a drag, our real life is monotonous, our relationship is boring and out job meaningless. So ads tell us that we can escape and get instant gratification. Children get the message that better do the good stuff now and thus children feel the good stuff is to chase women, stay out all night and party.
Alcohol ads give a choice fun, excitement or monotony without it. Advertising encourages compulsion, greed and transformation via products. Addiction begins with the hope that something out these can instantly fill up the emptiness inside. Advertising is all about false hope.
Food is often offered as a way to enter into a dream world. A yogurt ad claims that the product will take you to paradise, women are encouraged to reach for food to find peace, and other products are offered to women as a magical way to transport ourselves into a state of bliss. Alcohol ads promise a dream world “Fairly takes can come true” says an alcohol ad.
Countless ads offer a route to paradise itself.
Again and again we are told that products can give us energy, power, sex appeal and magnetism. “Get your hands in the newest source of energy say ad for gloves. “Tang it’s a kick in the glass”. The very language of advertising to children is drug language. Surge, rush, loaded, blow you mind? The double meaning is not lost on children. Our real life and relationship is dull; via the products advertised we can escape into a colorful exciting, endlessly passionate world.
If I drink this I will be sexier, if I smoke I will be calmer & sophisticated. These products will change me and my life. Advertising depicts that adulthood is a drag, our real life is monotonous, our relationship is boring and out job meaningless. So ads tell us that we can escape and get instant gratification. Children get the message that better do the good stuff now and thus children feel the good stuff is to chase women, stay out all night and party.
Alcohol ads give a choice fun, excitement or monotony without it. Advertising encourages compulsion, greed and transformation via products. Addiction begins with the hope that something out these can instantly fill up the emptiness inside. Advertising is all about false hope.