Rules of Conduct Vis-a-vis the Customer
# Advertising should be so designed as to conform not only to the laws but also to the moral and aesthetic sentiments of the country in which it is published.
# No advertisement likely to bring advertising into contempt or disrepute should be permitted. Advertising should not take advantage of the superstition or credulity of the general public.
# Advertising should tell the truth and avoid distorting facts and misleading by means of implications and omissions.
# No advertising should be permitted to contain any claim so exaggerated as to lead inevitably to disappointment in the mind of the consumer. Rules of Ethics between Advertisers Rules or Conduct.
# Methods of advertising designed to create confusion in the mind of the consumer as between goods are unfair and should be renounced.
# The imitation of the trademark or name of the competitor, or the packaging or labeling of goods, or the limitations of advertising devices, copy, layouts or slogans, should be disallowed.
Advertising should endeavor to gain the goodwill of the public on the basis of the merits of the goods or services advertised. Direct comparison with competing goods or firms should be avoided and disparaging reference in no circumstances permitted.
# Advertising should be so designed as to conform not only to the laws but also to the moral and aesthetic sentiments of the country in which it is published.
# No advertisement likely to bring advertising into contempt or disrepute should be permitted. Advertising should not take advantage of the superstition or credulity of the general public.
# Advertising should tell the truth and avoid distorting facts and misleading by means of implications and omissions.
# No advertising should be permitted to contain any claim so exaggerated as to lead inevitably to disappointment in the mind of the consumer. Rules of Ethics between Advertisers Rules or Conduct.
# Methods of advertising designed to create confusion in the mind of the consumer as between goods are unfair and should be renounced.
# The imitation of the trademark or name of the competitor, or the packaging or labeling of goods, or the limitations of advertising devices, copy, layouts or slogans, should be disallowed.
Advertising should endeavor to gain the goodwill of the public on the basis of the merits of the goods or services advertised. Direct comparison with competing goods or firms should be avoided and disparaging reference in no circumstances permitted.
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