ankurjain1942
New member
('000') Mar- 97 Mar- 98 Mar- 99 Mar- 00 Mar- 01 Mar- 02 Mar- 03 Mar- 04 Mar- 05
PC sales 580 800 1,030 1,405 1,882 1,703 2,318 3,619 6,907
Households 120 200 287 416 374 524 838 1,508
Business 680 830 1,118 1,466 1,329 1,794 2,781 4,589
PC population 1,570 2,120 2,810 3,760 5,070 6,409 8,272 11,274 16,554
Households 780 1,130 1,614 2,394 3,819
Business 4,290 5,279 6,658 8,880 12,736
Population(million) 961 977 993 1,010 1,027 1,089 1,156 1,226 1,301
PC penetration (per '000' population) 1.63 2.17 2.83 3.72 4.94 5.88 7.16 9.19 12.72
Internet penetration
Business (percent) 38 50 60 70 80
Household (percent) 80 85 90 92 95
Internet subscribers 25 150 350 650 1,130 1,699 2,792 4,775 7,739
Business 23 125 224 332 511 739 1,340 2,573 4,111
Business (percent) 92 83 64 51 45 43 48 54 53
Households 2 26 126 319 622 961 1,452 2,202 3,628
Households (percent) 8 17 36 49 55 57 52 46 47
User to subscriber ratio
Business 10 10 10 10 10
Household 2.5 2.5 2.5 2.5 2.5
Number of users 6,668 9,786 17,032 31,234 50,182
Business 5,114 7,385 13,401 25,728 41,113
Households 1,554 2,401 3,631 5,506 9,069
TABLE 1.1
ADVANTAGES AND DISADVANTAGES OF SELECTED ADVERTISING METHODS
Marketing Quality
World wide web
Radio
Newspaper
Periodicals
Television
Direct Mall
Large national audience
Yes
Maybe
Maybe
Maybe
Maybe
Yes
international exposure
Yes
No
NO
Maybe
Maybe
No
Can be targeted to a specific audience
Yes
NO
NO
Maybe
No
Yes
Audience members can view ads at their convenience
Yes
NO
Yes
Yes
No
Yes
Relative expense
Low
Medium
Medium
High
High
High
Instant customer interaction
Yes
No
NO
NO
NO
NO
Web Advertising and Marketing
Direct mail is a very effective way to get your company's message to a specific type of customer. When you send a direct-mail piece, you know exactly on whom you're spending your marketing dollars. With direct mail, market size is virtually limitless. You can mail your advertising to anyone with an address. You can even reach an international audience, though doing so is more difficult (and expensive
But direct mail is cheap. You must design, write, print, and mail every postcard, letter, brochure, or catalog. The postage alone can run from 30 cents to a few dollars per item.
Direct mail's other great drawback is its limited effectiveness. An average piece of direct mail generates responses from only about 3 percent of recipients—a rather low response rate for such an expensive marketing tool
Who can benefit from Web Marketing?
How do you know whether online marketing is right for you and your company? After all, you're not General Motors. Your company may be fairly local or regional, and your advertising budget wouldn't pay for a month's worth of paper clips at some corporations.
Perhaps yours is a service business. What can the Web do for you? Maybe you think your product isn't technical enough, or it's something that won't appeal to the age group you perceive to be surfing the Internet.
Whether your customer base is international or local, whether your company offers products or services, whether your advertising budget would pay off the national debt or barely cover the lunch tab at McDonald's, the Web has something to offer you.
PC sales 580 800 1,030 1,405 1,882 1,703 2,318 3,619 6,907
Households 120 200 287 416 374 524 838 1,508
Business 680 830 1,118 1,466 1,329 1,794 2,781 4,589
PC population 1,570 2,120 2,810 3,760 5,070 6,409 8,272 11,274 16,554
Households 780 1,130 1,614 2,394 3,819
Business 4,290 5,279 6,658 8,880 12,736
Population(million) 961 977 993 1,010 1,027 1,089 1,156 1,226 1,301
PC penetration (per '000' population) 1.63 2.17 2.83 3.72 4.94 5.88 7.16 9.19 12.72
Internet penetration
Business (percent) 38 50 60 70 80
Household (percent) 80 85 90 92 95
Internet subscribers 25 150 350 650 1,130 1,699 2,792 4,775 7,739
Business 23 125 224 332 511 739 1,340 2,573 4,111
Business (percent) 92 83 64 51 45 43 48 54 53
Households 2 26 126 319 622 961 1,452 2,202 3,628
Households (percent) 8 17 36 49 55 57 52 46 47
User to subscriber ratio
Business 10 10 10 10 10
Household 2.5 2.5 2.5 2.5 2.5
Number of users 6,668 9,786 17,032 31,234 50,182
Business 5,114 7,385 13,401 25,728 41,113
Households 1,554 2,401 3,631 5,506 9,069
TABLE 1.1
ADVANTAGES AND DISADVANTAGES OF SELECTED ADVERTISING METHODS
Marketing Quality
World wide web
Radio
Newspaper
Periodicals
Television
Direct Mall
Large national audience
Yes
Maybe
Maybe
Maybe
Maybe
Yes
international exposure
Yes
No
NO
Maybe
Maybe
No
Can be targeted to a specific audience
Yes
NO
NO
Maybe
No
Yes
Audience members can view ads at their convenience
Yes
NO
Yes
Yes
No
Yes
Relative expense
Low
Medium
Medium
High
High
High
Instant customer interaction
Yes
No
NO
NO
NO
NO
Web Advertising and Marketing
Direct mail is a very effective way to get your company's message to a specific type of customer. When you send a direct-mail piece, you know exactly on whom you're spending your marketing dollars. With direct mail, market size is virtually limitless. You can mail your advertising to anyone with an address. You can even reach an international audience, though doing so is more difficult (and expensive
But direct mail is cheap. You must design, write, print, and mail every postcard, letter, brochure, or catalog. The postage alone can run from 30 cents to a few dollars per item.
Direct mail's other great drawback is its limited effectiveness. An average piece of direct mail generates responses from only about 3 percent of recipients—a rather low response rate for such an expensive marketing tool
Who can benefit from Web Marketing?
How do you know whether online marketing is right for you and your company? After all, you're not General Motors. Your company may be fairly local or regional, and your advertising budget wouldn't pay for a month's worth of paper clips at some corporations.
Perhaps yours is a service business. What can the Web do for you? Maybe you think your product isn't technical enough, or it's something that won't appeal to the age group you perceive to be surfing the Internet.
Whether your customer base is international or local, whether your company offers products or services, whether your advertising budget would pay off the national debt or barely cover the lunch tab at McDonald's, the Web has something to offer you.