Advertisement War

archana agarwal

archana agarwal

Archana Agarwal
In the Earlier Period Companies use to compete with each other in advertising on points like their Quality, Lower price, Quantity, Looks of product, etc.. But Now-a-days Some companies are directly taking the name of their competitor in their product's advertisement showing themselves superior and Some are indirectly without taking name pointing finger to competitor and showing themselves more better then competitor. For example, u can take the add war between Dairymilk And Munch, or Hindustan unilever purifier and Aquasure purifier, Apple phones And blackberry Phones and many more of such advertisements.

So what You all think is it correct or ethical to show such Advertisements And directly or indirectly point finger towards competitors?
 
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This is mainly done to attract attention and is for a very short period of time...remember the time when pepsi and coke use to just make ads to counter each other...then sprite joined in.

there is also a lack of creativity that drive ad agencies towards doing this...when a certain ad campaign of a competitor is doing so well... others just try to counter it,,,because they are not creative enough to make a ad that is more creative than their competitor....
 
i think in today's business world, ends are important than means, and that what is followed by majority in business world.
 
archana agarwal said:
In the Earlier Period Companies use to compete with each other in advertising on points like their Quality, Lower price, Quantity, Looks of product, etc.. But Now-a-days Some companies are directly taking the name of their competitor in their product's advertisement showing themselves superior and Some are indirectly without taking name pointing finger to competitor and showing themselves more better then competitor. For example, u can take the add war between Dairymilk And Perk, or Hindustan unilever purifier and Aquasure purifier, Apple phones And blackberry Phones and many more of such advertisements.

So what You all think is it correct or ethical to show such Advertisements And directly or indirectly point finger towards competitors?
Click to expand...


Yes A lot many companies are resorting to comparative advertising, wherein a brand tries to deterioriate by hunting a cut in its competitive brand.

Sprite's ad "Sprite clear hai baki sab bakwas hai" was crafted against "Mountain Dew"

Very recently Neslte's Munch in its ad has conveyed U dont have to wait for any dates n times to have munch which is a straight blow on Cadbury's Dairymilk recent campaign aaj pehli tarik hai.

But the real inference is...customers are sensitive to direct or indirect criticism. there are minimal chances of success deploying such methods to market ur product/service.

It can work against u...as the customer may develop a soft corner for the opposition brand, if u heavily criticise it.
 
ya kalpana i agree to the point made by you that the audience can develop a soft corner for the other party...this had happened when pepsi had made a dig on hrithik roshans ad of coke..
pepsi had to withdraw it immediately as it had gathered a lot of negative responses...
 
s everthing is fair as thru media compys try to attract customers and edging over the competitors is very imp by either showin others weaknesses
 
A RECENT advertisement for Hyundai's Santro in the print media, comparing itself with Tata's Indica and Ford's Ikon 1.3 in terms of technology, features and design is simply attention seeking and interest generating. The increase in competition has resulted in a greater use of comparative advertising (CA) by companies to tell consumers why their products should be bought. With a plethora of brands sold in the market, consumers are confused and lost. There are enough advertisements that cater to emotional appeal, fear appeal, status appeal, and what not. But a consumer who plans to buy a high value, durable product, has some tough decisions to take. It is here that CA steps in.
 
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