Advertisement: We are well aware of the fact that advertisement is a paid form of communication which helps in informing, sensing and persuading the prospects or users, While advertising, it is significant that the hotel professionals make possible a productive use of print media, broadcast media and telecast media.
In the face of potentials, requirements and the intensity of competition, we need to select media for promoting our messages and slogans. It is possible to be descriptive while advertising. We are in a position to attract the attention of prospects by displaying attractive scenes, events, landscape, comforts, costs etc.
In this context, it is pertinent that the hotel professionals advertise sensibly, intelligently and for that seek the co-operation of advertising professionals who can simplify and sensitize the process. We have a big circulation of different newspapers, magazines and keeping in view the target market/audience to be covered, we can take a decision in the every context.
The services of advertising professionals would make possible creativity in the advertisement messages and appeals. While selecting the media for advertisement, it is significant that we keep in our minds the magazines, newspapers preferred by the target audience.
The magazines, newspapers preferred by women and teens should be given due weightage since in a majority of the cases, the decisions regarding a particular tour hotel are taken by them.
The broadcast media can also be used for advertising the hotel services but if we make a comparative analysis of this media with others, the effects are found of low intensity. The hotel professionals are supposed to select a suitable time for transmission when a majority of the target audience are supposed to be close to the radio set.
We find a particular season during which the pilgrims prefer to visit the sacred places and the hotels located in that catchment area need to advertise on sensitive hours.
The messages, themes need rural orientation in the very context. It is essential that the advertising professionals are well aware of the nature and requirements of target audience
In the face of potentials, requirements and the intensity of competition, we need to select media for promoting our messages and slogans. It is possible to be descriptive while advertising. We are in a position to attract the attention of prospects by displaying attractive scenes, events, landscape, comforts, costs etc.
In this context, it is pertinent that the hotel professionals advertise sensibly, intelligently and for that seek the co-operation of advertising professionals who can simplify and sensitize the process. We have a big circulation of different newspapers, magazines and keeping in view the target market/audience to be covered, we can take a decision in the every context.
The services of advertising professionals would make possible creativity in the advertisement messages and appeals. While selecting the media for advertisement, it is significant that we keep in our minds the magazines, newspapers preferred by the target audience.
The magazines, newspapers preferred by women and teens should be given due weightage since in a majority of the cases, the decisions regarding a particular tour hotel are taken by them.
The broadcast media can also be used for advertising the hotel services but if we make a comparative analysis of this media with others, the effects are found of low intensity. The hotel professionals are supposed to select a suitable time for transmission when a majority of the target audience are supposed to be close to the radio set.
We find a particular season during which the pilgrims prefer to visit the sacred places and the hotels located in that catchment area need to advertise on sensitive hours.
The messages, themes need rural orientation in the very context. It is essential that the advertising professionals are well aware of the nature and requirements of target audience