List of ads in children & elderly
-good & bad.
I. The list of Advertisement in children (good):
1. Necc(national egg coordination committee)[/b]:
The tvc starts with a break-fast scenario with small kid complaining about eating eggs in the summer. His Grand-father (Dara Singh) a prominent health figure in India explains it to the kid the importance of food (egg) thus convincing the kid as well as others about the product in the tvc.
2. Cadbury Celebrations :
The tvc starts with a small boy writing his sisters name on a gift in a hostel. He then rushes to post-master asking whether there is a mail on his name. The postmaster gives a negative answer. He is then disappointed and Is sitting on his bed. It is then that his sister shows up with a box of celebration chocolates.
The ad would teach children not to lose out hope and things may not be over as we perceive it to be.
3. Dettol :
The tvc starts with a packed auditorium and the principal calling upon the boy on stage for his perfect attendance. Meanwhile two ladies are gossiping and mention that he has been wining this award since the past four years.
Deetol as a brand promotes cleanliness, and thus after seeing someone of their age wining an award based on cleanliness children will be influenced to keep themselves neat & tidy.
4. Pepsodent :
The tvc starts with a scout-boy wanting to go brush his teeth in the night, which would be the second time in 24 hours. But the person in charge tells him not to roam around in the night because of ghosts in the forest. Unconvinced the boy returns and seeks out when the man-in charge is not at sight. The kid goes-brushes his teeth-and returns. But just outside his tent he is caught by the person in charge, and starts yelling at the boy. The boy tactfully replies that if I don’t brush my teeth twice a day about the ghosts that will inhabit my mouth? To this the man remains silent.
The ad sends out a clear message to the kid’s to brush their teeth twice a day which prevents germs and bacteria infected the teeth. At the same time it also disclaims superstitions such as ghost. Thus setting the right example for kids.
5. Surf-Excel :
The tvc begins with two boys fighting over a scholarship in their hands. A poor-boy is looking at this incident from neat the fence. The kids look at him and ask him whether he would like to go to school and hand the scholarship over to him.
After looking at the poor-kid the two boys realized that he would require it more than the two of us. The ad sends out the message of helping the needy to the children.
II. The list of Advertisement in children (bad):
1. Horlicks :
The Tvc starts with small children refusing to have their food but pushing their plates away, throwing tantrums, they have a full stomach. At the end of the Ad a graphic visualization of Horlicks is shown on how it can full-fill the kids nutritional needs.
Looking at this ad many children may have started throwing away/wasting their food.
2. Hutch :
The tvc starts with a boy waking up early in the morning and a Dog(pug-breed) following him everywhere he goes. The ad links the dog to the network by stating Where-ever you go we follow.
After the release of this ad many children had started demanding a pug dog. This breed is held as a status symbol in India. Moreover the pug is not suited to the Indian climate.
3. Surf-Excel:
The tvc starts with two children-brother and sister walking back home after school. While walking the sister accidentally falls in a puddle of muck and starts to cry. Based on the Indian Ideology the brother is supposed to protect his sister the ad moves on future with the boy(broher) hitting and beating the muck as if it was a human and yelling at it to apologize to his sister. His sister cheers him on for the same, He then gets up and tells his sister that the muck has apologized and in return his sister smiles.The ad is concluded with a graphic visualization of surf-excel and a tag line stating “Daad ache hain” (stains are good)
This ad gives out a message that stains are good as they can be removed by surf-excel which is not true. But after watching this ad children in reality took stains lightly and this has created a problem for their parents. The ad also states that hitting someone or something is valid if they have hurt you.
4. Tata Sky :
The ad shows children portrayed as Albert Einstein doing their daily chores and attending school. The Act ends with the tag line “Aggar har ghar meh tata sky hoga toh har bacha genius hie hoga na” (If there is tata sky in every house then all kids will be geniuses wont they?) The tvc is based on the interactive educational based games available on the tata sky network.
After watching this tvc many elders taught that their I.Q. levels would increase, which the ad had exaggerate by showing the figure of Albert Einstein. The ad would have a negative impact on children as they would sit in front of their tv sets playing these games rather than studying/doing their home-work.
5. Dhara :
The ad starts with a small kid sitting at the railway-station, dishearten with his family as he claims that they always are shouting or yelling at him for some reason, his grandfather can comes to take him back home by tempting him with the fact that his mother has prepared Jalebi. Hearing this, the kid gets excited and returns home.
The ad would impact the ideology of a kid in such a way that his mind set would be such that if he has been yelled at he should run away and there would be someone who will come to convince him. But running away from home is not at all a good example geing set.
III. List of Advertisements in Elderly (Good) :
1. State Bank Of India :
The ad starts with two elderly sisters catching a train and the ticket seller questioning them whether they would be able to sit through the journey and they give an affirmative answer to the same. The ad progresses with the two ladies telling their fellow passengers they are going to meet their small brother named ‘Chotu’ and they tease nag about him. They reach his residence and he is surprised that they have come all the way to wish him for his birthday and it turns out that he is also an elderly person.
The ad gives out the message that you can do what you wish to do the same way as you were young. Thus encouraging the senior citizen.
2. Titan :
The ad starts with Aamir Khan finding (teasing) his Grand-mother with offers from the matrimonial section. One offer reads ‘Bride wanted for a groom aged 35years’ to this the grandmother replies ‘he is too old for me,there is nobody like him(pointing towards her ex-husbands potrait). .but if you insist I will marry’ and both of them laugh it off.
The ad portrays the elderly as a very jolly person and that they take life as it comes to them. And the share a good relationship with the younger generation which is not portrayed in advertisements often.
3. Times Of India :
The ad starts with the headlines stating ‘Pankaj Mirjakar selected in the Indian hockey team’ the entire neighborhood is delighted with this fact and the paper finally reaches Pankaj’s grandfather who rushes inside and pulls out a old newspaper which reads ‘Mirajakar dropped from Indian hockey team’ and then compares the two headlines and starts dancing with pride and great pleasure.
The ad portrays the elderly person someone as not only who is proud of his grand-son but also shows passion for the national sport of India-hockey.
4. Frooti :
-good & bad.
I. The list of Advertisement in children (good):
1. Necc(national egg coordination committee)[/b]:
The tvc starts with a break-fast scenario with small kid complaining about eating eggs in the summer. His Grand-father (Dara Singh) a prominent health figure in India explains it to the kid the importance of food (egg) thus convincing the kid as well as others about the product in the tvc.
2. Cadbury Celebrations :
The tvc starts with a small boy writing his sisters name on a gift in a hostel. He then rushes to post-master asking whether there is a mail on his name. The postmaster gives a negative answer. He is then disappointed and Is sitting on his bed. It is then that his sister shows up with a box of celebration chocolates.
The ad would teach children not to lose out hope and things may not be over as we perceive it to be.
3. Dettol :
The tvc starts with a packed auditorium and the principal calling upon the boy on stage for his perfect attendance. Meanwhile two ladies are gossiping and mention that he has been wining this award since the past four years.
Deetol as a brand promotes cleanliness, and thus after seeing someone of their age wining an award based on cleanliness children will be influenced to keep themselves neat & tidy.
4. Pepsodent :
The tvc starts with a scout-boy wanting to go brush his teeth in the night, which would be the second time in 24 hours. But the person in charge tells him not to roam around in the night because of ghosts in the forest. Unconvinced the boy returns and seeks out when the man-in charge is not at sight. The kid goes-brushes his teeth-and returns. But just outside his tent he is caught by the person in charge, and starts yelling at the boy. The boy tactfully replies that if I don’t brush my teeth twice a day about the ghosts that will inhabit my mouth? To this the man remains silent.
The ad sends out a clear message to the kid’s to brush their teeth twice a day which prevents germs and bacteria infected the teeth. At the same time it also disclaims superstitions such as ghost. Thus setting the right example for kids.
5. Surf-Excel :
The tvc begins with two boys fighting over a scholarship in their hands. A poor-boy is looking at this incident from neat the fence. The kids look at him and ask him whether he would like to go to school and hand the scholarship over to him.
After looking at the poor-kid the two boys realized that he would require it more than the two of us. The ad sends out the message of helping the needy to the children.
II. The list of Advertisement in children (bad):
1. Horlicks :
The Tvc starts with small children refusing to have their food but pushing their plates away, throwing tantrums, they have a full stomach. At the end of the Ad a graphic visualization of Horlicks is shown on how it can full-fill the kids nutritional needs.
Looking at this ad many children may have started throwing away/wasting their food.
2. Hutch :
The tvc starts with a boy waking up early in the morning and a Dog(pug-breed) following him everywhere he goes. The ad links the dog to the network by stating Where-ever you go we follow.
After the release of this ad many children had started demanding a pug dog. This breed is held as a status symbol in India. Moreover the pug is not suited to the Indian climate.
3. Surf-Excel:
The tvc starts with two children-brother and sister walking back home after school. While walking the sister accidentally falls in a puddle of muck and starts to cry. Based on the Indian Ideology the brother is supposed to protect his sister the ad moves on future with the boy(broher) hitting and beating the muck as if it was a human and yelling at it to apologize to his sister. His sister cheers him on for the same, He then gets up and tells his sister that the muck has apologized and in return his sister smiles.The ad is concluded with a graphic visualization of surf-excel and a tag line stating “Daad ache hain” (stains are good)
This ad gives out a message that stains are good as they can be removed by surf-excel which is not true. But after watching this ad children in reality took stains lightly and this has created a problem for their parents. The ad also states that hitting someone or something is valid if they have hurt you.
4. Tata Sky :
The ad shows children portrayed as Albert Einstein doing their daily chores and attending school. The Act ends with the tag line “Aggar har ghar meh tata sky hoga toh har bacha genius hie hoga na” (If there is tata sky in every house then all kids will be geniuses wont they?) The tvc is based on the interactive educational based games available on the tata sky network.
After watching this tvc many elders taught that their I.Q. levels would increase, which the ad had exaggerate by showing the figure of Albert Einstein. The ad would have a negative impact on children as they would sit in front of their tv sets playing these games rather than studying/doing their home-work.
5. Dhara :
The ad starts with a small kid sitting at the railway-station, dishearten with his family as he claims that they always are shouting or yelling at him for some reason, his grandfather can comes to take him back home by tempting him with the fact that his mother has prepared Jalebi. Hearing this, the kid gets excited and returns home.
The ad would impact the ideology of a kid in such a way that his mind set would be such that if he has been yelled at he should run away and there would be someone who will come to convince him. But running away from home is not at all a good example geing set.
III. List of Advertisements in Elderly (Good) :
1. State Bank Of India :
The ad starts with two elderly sisters catching a train and the ticket seller questioning them whether they would be able to sit through the journey and they give an affirmative answer to the same. The ad progresses with the two ladies telling their fellow passengers they are going to meet their small brother named ‘Chotu’ and they tease nag about him. They reach his residence and he is surprised that they have come all the way to wish him for his birthday and it turns out that he is also an elderly person.
The ad gives out the message that you can do what you wish to do the same way as you were young. Thus encouraging the senior citizen.
2. Titan :
The ad starts with Aamir Khan finding (teasing) his Grand-mother with offers from the matrimonial section. One offer reads ‘Bride wanted for a groom aged 35years’ to this the grandmother replies ‘he is too old for me,there is nobody like him(pointing towards her ex-husbands potrait). .but if you insist I will marry’ and both of them laugh it off.
The ad portrays the elderly as a very jolly person and that they take life as it comes to them. And the share a good relationship with the younger generation which is not portrayed in advertisements often.
3. Times Of India :
The ad starts with the headlines stating ‘Pankaj Mirjakar selected in the Indian hockey team’ the entire neighborhood is delighted with this fact and the paper finally reaches Pankaj’s grandfather who rushes inside and pulls out a old newspaper which reads ‘Mirajakar dropped from Indian hockey team’ and then compares the two headlines and starts dancing with pride and great pleasure.
The ad portrays the elderly person someone as not only who is proud of his grand-son but also shows passion for the national sport of India-hockey.
4. Frooti :