Proliferation of satellite television channels and the resultant rise in cable TV connections in urban and semi-urban India has offered an excellent opportunity for marketing firms to exploit this new high-tech medium for direct communication.
Teleshopping firms such as Dee's Teleshopping, Teleshopping Networks (TSN) and Asian Sky Shop (ASS) are now marketing jewellery, toys, cosmetics, watches, leisure products, domestic gadgets, car finance and many more products and services through their small screen.
The USP of Teleshopping is the convenience of shopping from home and getting the goods delivered at one’s doorstep.
The selection of products to be marketed through Teleshopping, therefore, depends largely on the target audience and the timing of the programme.
As this medium of retailing is relatively new to Indian firms, companies are mostly concentrating on unique household items and targeting up-market housewives.
Teleshopping firms such as Dee's Teleshopping, Teleshopping Networks (TSN) and Asian Sky Shop (ASS) are now marketing jewellery, toys, cosmetics, watches, leisure products, domestic gadgets, car finance and many more products and services through their small screen.
The USP of Teleshopping is the convenience of shopping from home and getting the goods delivered at one’s doorstep.
The selection of products to be marketed through Teleshopping, therefore, depends largely on the target audience and the timing of the programme.
As this medium of retailing is relatively new to Indian firms, companies are mostly concentrating on unique household items and targeting up-market housewives.