Description
a presentation on adidas
Rise of adidas
• • • • • Founded 1924 (registered in 1949) Founder(s) Adolf Dassler Bought by Tapie in 1989. Joined FIFA group in 1994. German manufacturer . Headquarters in Herzogenaurach, Germany. • Which consists of Reebok sportswear company, Taylormade-Golf company, and Rockport . • Bags, shirts, watches, eyewear and other sports and clothing related goods.
Company’s Profile
• • • • • • 190 subsidiaries worldwide Herbert Hainer (CEO) Erich Stamminger (CEO, Adidas Brand) Igor Landau (Chairman of supervisory board) (2009-) Total Revenue €10.799 billion ($15.6 billion) (2008) Operating Income ? €1.070 billion ($1.5 billion) (2008) • Profit ? €642 million ($933 million) (2008) • Employees 38,980 (2008) • Website http://www.adidas-group.com/
IMPOSSIBLE IS NOTHING
EXPERTISE IN
? Running ? Association Football ? Tennis ? Golf ? Cricket ? Baseball ? Rugby ? Gymnastics ? Accessories
MARKETING
? Customers high brand loyalty. ? Unique three approach. Essential Original
Performance
? Adidas Performance :- was designed to maintain their devotion to the athlete. ? Adidas Originals :- was designed to focus on fashion and life-style. ? Style Essentials:- with the main group within this one being Y-3. ? "Impossible is Nothing“. ? “Believe in five” for Basket ball. ? €70 million sponsoring in Olympics 2008, Beijing.
Cricket
? In the 1990s, Adidas signed Sachin Tendulkar. ? In 2008, Adidas English batting star Kevin Petersen. ? The following year they signed up fellow England player Ian Bell. ? Indian Player Ravindra Jadeja. ? Entered the field of bat manufacture in 2008. ? Adidas manufactures dress code of England Cricket Team and the Australian Cricket Team. ? In 2008 and 2009 , Indian Premier League (IPL). ? It took up the sponsorship of the Mumbai Indians and the Delhi Daredevils. ? In 2009, Adidas signed Sachin Tendulkar .It created a new bat 'Adidas ST‘ & 'Adidas KP' for Kevin Petersen.
Strategy
? Strategically fitting product mixes. ? Similar products to different segments = No cannibalization of sales. ? Diversification into new markets and product mix expansion. ? Value chain savings: cross promotion and sales (economies of scope).
? Increases in the scale of production (economies of scale). ? common sourcing and distribution channels. ? Simplified transfer of knowledge. know-how and experience. ? Sponsoring the various game events. ? Champaign on large scale. ? Providing quality products. ? Making people more brand loyal.
• Financial data (euro's)
YEAR SALES 2003 6,266m 2004 5,860m 314m 594m 2005 6,636m 382m 551m 2006 10,084m 483m 2231m 2007 10,299m 551m 1766m 2008 10,799m 642m 2189m
NET INCOME 260m TO SARE HOLDERS NET DEBT 946m
Chances
? Adidas Positioning Strengthened In Several Markets And Categories ? Gaining consumers through consistent innovation ? Positive trend in the sport-style footwear and apparel ? Improved Reebok product offering (successful launch of women product lines) ? Consistent growth of TaylorMade-adidas Golf in Europe ? Strong presence and steady growth on emerging markets
Adidas-”Milestone’s achieved during Year’s “
? 1994, combined with FIFA Youth Group. ? In 1997, Adidas AG acquired the Salomon Group. ? In 1998, three-stripe designs trademark. ? In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas. ? In January 2006, Adidas bought British rival Reebok. ? In 2005, Adidas introduced the Adidas1, the first ever production shoe to utilize a microprocessor.“The World's First Intelligent Shoe" ? 1 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider
Challenges
? Adidas Group impacted By economic environment and tough Prior Year ? comparisons, macroeconomic development challenges persist ? Underlying Brand Strength ? Restructuring costs and low industry attractiveness impact Reebok‘s ? performance ? Russia - Significant negative currency impact ? China - Excess inventory in the marketplace hinders industry ? growth, better positioning of the brands is essential
doc_297575685.pptx
a presentation on adidas
Rise of adidas
• • • • • Founded 1924 (registered in 1949) Founder(s) Adolf Dassler Bought by Tapie in 1989. Joined FIFA group in 1994. German manufacturer . Headquarters in Herzogenaurach, Germany. • Which consists of Reebok sportswear company, Taylormade-Golf company, and Rockport . • Bags, shirts, watches, eyewear and other sports and clothing related goods.
Company’s Profile
• • • • • • 190 subsidiaries worldwide Herbert Hainer (CEO) Erich Stamminger (CEO, Adidas Brand) Igor Landau (Chairman of supervisory board) (2009-) Total Revenue €10.799 billion ($15.6 billion) (2008) Operating Income ? €1.070 billion ($1.5 billion) (2008) • Profit ? €642 million ($933 million) (2008) • Employees 38,980 (2008) • Website http://www.adidas-group.com/
IMPOSSIBLE IS NOTHING
EXPERTISE IN
? Running ? Association Football ? Tennis ? Golf ? Cricket ? Baseball ? Rugby ? Gymnastics ? Accessories
MARKETING
? Customers high brand loyalty. ? Unique three approach. Essential Original
Performance
? Adidas Performance :- was designed to maintain their devotion to the athlete. ? Adidas Originals :- was designed to focus on fashion and life-style. ? Style Essentials:- with the main group within this one being Y-3. ? "Impossible is Nothing“. ? “Believe in five” for Basket ball. ? €70 million sponsoring in Olympics 2008, Beijing.
Cricket
? In the 1990s, Adidas signed Sachin Tendulkar. ? In 2008, Adidas English batting star Kevin Petersen. ? The following year they signed up fellow England player Ian Bell. ? Indian Player Ravindra Jadeja. ? Entered the field of bat manufacture in 2008. ? Adidas manufactures dress code of England Cricket Team and the Australian Cricket Team. ? In 2008 and 2009 , Indian Premier League (IPL). ? It took up the sponsorship of the Mumbai Indians and the Delhi Daredevils. ? In 2009, Adidas signed Sachin Tendulkar .It created a new bat 'Adidas ST‘ & 'Adidas KP' for Kevin Petersen.
Strategy
? Strategically fitting product mixes. ? Similar products to different segments = No cannibalization of sales. ? Diversification into new markets and product mix expansion. ? Value chain savings: cross promotion and sales (economies of scope).
? Increases in the scale of production (economies of scale). ? common sourcing and distribution channels. ? Simplified transfer of knowledge. know-how and experience. ? Sponsoring the various game events. ? Champaign on large scale. ? Providing quality products. ? Making people more brand loyal.
• Financial data (euro's)
YEAR SALES 2003 6,266m 2004 5,860m 314m 594m 2005 6,636m 382m 551m 2006 10,084m 483m 2231m 2007 10,299m 551m 1766m 2008 10,799m 642m 2189m
NET INCOME 260m TO SARE HOLDERS NET DEBT 946m
Chances
? Adidas Positioning Strengthened In Several Markets And Categories ? Gaining consumers through consistent innovation ? Positive trend in the sport-style footwear and apparel ? Improved Reebok product offering (successful launch of women product lines) ? Consistent growth of TaylorMade-adidas Golf in Europe ? Strong presence and steady growth on emerging markets
Adidas-”Milestone’s achieved during Year’s “
? 1994, combined with FIFA Youth Group. ? In 1997, Adidas AG acquired the Salomon Group. ? In 1998, three-stripe designs trademark. ? In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas. ? In January 2006, Adidas bought British rival Reebok. ? In 2005, Adidas introduced the Adidas1, the first ever production shoe to utilize a microprocessor.“The World's First Intelligent Shoe" ? 1 April 2006, Adidas announced an 11-year deal to become the official NBA apparel provider
Challenges
? Adidas Group impacted By economic environment and tough Prior Year ? comparisons, macroeconomic development challenges persist ? Underlying Brand Strength ? Restructuring costs and low industry attractiveness impact Reebok‘s ? performance ? Russia - Significant negative currency impact ? China - Excess inventory in the marketplace hinders industry ? growth, better positioning of the brands is essential
doc_297575685.pptx