Brand Fight on Facebook
Social Media Case Study
Disclaimer : The trademarks and logos belong to their respective owners. InRev does not own them.
(c) InRev Systems
(c) InRev Systems
(c) InRev Systems
(c) InRev Systems
adidas’ Facebook Presence
adidas' Pages Company Page adidas Originals Sports Pages Golf Cricket Football Running Soccer Baseball Hockey Football US Regional Pages Phillipines Uruguay Total Fans Fans Interaction Level
63,58,172
15,328 1,74,642 31,68,023 1,06,641 1,02,088 3,166 15,610 25,443 34,295 63,080 1,00,66,488
7
7 8 6 3 7 2 1 8 2 4
Official adidas page
Source : engagementdb.com
(c) InRev Systems
adidas :Upsides and Downsides
Most updates are announcements and no engagement is done.
Numerous Fan Pages of adidas
(c) InRev Systems
adidas :Upsides and Downsides
Social Game of adidas: Carried on with other gamers registered.
(c) InRev Systems
PUMA’s Facebook Presence
Puma's Pages Company's Page Puma Sports Pages Golf Cricket Football Running Motorsport Ocean Racing Regional Pages Hong Kong Malaysia Honduras Parra Correr Other Pages Creative Factory Animagical Total Fans Fans 34,27,936 12,607 10,979 9,66,947 30,307 10,670 9,661 15,202 36,936 14,999 6,674 54,644 3,508 46,01,070 Interaction Level 6 5 9 6 8 9 7 4 8 9 7 8 4
Official PUMA page
(c) InRev Systems
PUMA :Upsides and Downsides
Social Game of PUMA : Carried on by passing ball to any friend
Very low fans on comparison with its rival
(c) InRev Systems
Fan Base : adidas Vs PUMA
(c) InRev Systems
Key Inferences
• Facebook is more than a marketing arena – it’s more about engagement. • Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.
PUMA’s Page in Engaging with Fans
Negative vibe on adidas’ page
(c) InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world. We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
(c)2010 InRev Systems
Our Achievements
Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more. Selected as one of the top innovative product companies at Microsoft TechSpark 2010. Featured in a Young Turks CNBC TV 18 as top selected innovative companies. Featured as ‘Startup of the Month’ in Silicon India 2010 .
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
Deep Sherchan [email protected] Mobile : +91 9611122994 Site :http://simplify360.com
(c)2010 InRev Systems
doc_996267822.pptx
Social Media Case Study
Disclaimer : The trademarks and logos belong to their respective owners. InRev does not own them.
(c) InRev Systems
(c) InRev Systems
(c) InRev Systems
(c) InRev Systems
adidas’ Facebook Presence
adidas' Pages Company Page adidas Originals Sports Pages Golf Cricket Football Running Soccer Baseball Hockey Football US Regional Pages Phillipines Uruguay Total Fans Fans Interaction Level
63,58,172
15,328 1,74,642 31,68,023 1,06,641 1,02,088 3,166 15,610 25,443 34,295 63,080 1,00,66,488
7
7 8 6 3 7 2 1 8 2 4
Official adidas page
Source : engagementdb.com
(c) InRev Systems
adidas :Upsides and Downsides
Most updates are announcements and no engagement is done.
Numerous Fan Pages of adidas
(c) InRev Systems
adidas :Upsides and Downsides
Social Game of adidas: Carried on with other gamers registered.
(c) InRev Systems
PUMA’s Facebook Presence
Puma's Pages Company's Page Puma Sports Pages Golf Cricket Football Running Motorsport Ocean Racing Regional Pages Hong Kong Malaysia Honduras Parra Correr Other Pages Creative Factory Animagical Total Fans Fans 34,27,936 12,607 10,979 9,66,947 30,307 10,670 9,661 15,202 36,936 14,999 6,674 54,644 3,508 46,01,070 Interaction Level 6 5 9 6 8 9 7 4 8 9 7 8 4
Official PUMA page
(c) InRev Systems
PUMA :Upsides and Downsides
Social Game of PUMA : Carried on by passing ball to any friend
Very low fans on comparison with its rival
(c) InRev Systems
Fan Base : adidas Vs PUMA
(c) InRev Systems
Key Inferences
• Facebook is more than a marketing arena – it’s more about engagement. • Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.
PUMA’s Page in Engaging with Fans
Negative vibe on adidas’ page
(c) InRev Systems
Our product Buzzom.com was one of the top five most loved Twitter Applications in the world. We are a Young and Enthusiastic team that understand social media and technology.
We are driven by experimentation and innovation.
(c)2010 InRev Systems
Our Achievements
Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more. Selected as one of the top innovative product companies at Microsoft TechSpark 2010. Featured in a Young Turks CNBC TV 18 as top selected innovative companies. Featured as ‘Startup of the Month’ in Silicon India 2010 .
(c)2010 InRev Systems
We believe in conversations rather than in presentation.
Deep Sherchan [email protected] Mobile : +91 9611122994 Site :http://simplify360.com
(c)2010 InRev Systems
doc_996267822.pptx