Description
adv strategy of mcd
Advertisement Campaigns
of
Presented byDivya Bhajanpreet
Mc Donalds’ Vision
• "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
McDonald’s India- History
• Entered in India in 1996 • Joint venture between McDonald’s Corporation (USA) and Indian businessmen Amit Jatia and Vikram Bakshi.
McDonald’s India- The Desi Ishytle
• No beef or Pork products. • Shakes n Icecreams are Eggless. • Burgers are themed on popular Indian snacks and the spices used are favoured by Indians.
Punch line of Mc Donald’s India
Advertisement Strategy
• McDonald’s mein hai kuch baat! • Focussed on encouraging people to try out the brand. • Also , tried to position the brand as a family restaurant.
Video 1
• 'Toh aaj McDonald's ho jaye! • Focus on visiting as an everyday experience. • Positioning McDonald's as a comfort zone for families.
• Mc Delivery
Video 4
• Happy Price menu @ `20. • Focus to position the products as Value for Money.
Video 2 Video 3
• Happy Price menu @ `25.
Advertisement Types
• Product / Brand • Media used-TV • Region- National/International
Ads at different stages of Product Life Cycle
• Introduction stage- McDonalds mein hai kuch baat! • Growth Stage-'Toh aaj McDonald's ho jaye! • Maturity Stage- I’m Lovin it!
IMC
“ More impact can be created if the ad is seen and
heard at the same time and that fun filled atmosphere which our customers can identify with when in McDonald's, can be created only on electronic media. We do not usually support other advertisements be they marketing or commercials through other mediums such as print.”
Promotions
Thank you!
doc_515149303.pptx
adv strategy of mcd
Advertisement Campaigns
of
Presented byDivya Bhajanpreet
Mc Donalds’ Vision
• "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
McDonald’s India- History
• Entered in India in 1996 • Joint venture between McDonald’s Corporation (USA) and Indian businessmen Amit Jatia and Vikram Bakshi.
McDonald’s India- The Desi Ishytle
• No beef or Pork products. • Shakes n Icecreams are Eggless. • Burgers are themed on popular Indian snacks and the spices used are favoured by Indians.
Punch line of Mc Donald’s India
Advertisement Strategy
• McDonald’s mein hai kuch baat! • Focussed on encouraging people to try out the brand. • Also , tried to position the brand as a family restaurant.
Video 1
• 'Toh aaj McDonald's ho jaye! • Focus on visiting as an everyday experience. • Positioning McDonald's as a comfort zone for families.
• Mc Delivery
Video 4
• Happy Price menu @ `20. • Focus to position the products as Value for Money.
Video 2 Video 3
• Happy Price menu @ `25.
Advertisement Types
• Product / Brand • Media used-TV • Region- National/International
Ads at different stages of Product Life Cycle
• Introduction stage- McDonalds mein hai kuch baat! • Growth Stage-'Toh aaj McDonald's ho jaye! • Maturity Stage- I’m Lovin it!
IMC
“ More impact can be created if the ad is seen and
heard at the same time and that fun filled atmosphere which our customers can identify with when in McDonald's, can be created only on electronic media. We do not usually support other advertisements be they marketing or commercials through other mediums such as print.”
Promotions
Thank you!
doc_515149303.pptx