Description
It covers the naukri.com's famous hari sadu campaign.
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Owned by InfoEdge India ltd, the largest internet-based Indian co. Boasts of a client base of 32,500, & a database of over 14 million CVs owns jeevansathi.com, 99acres.com, shiksha.com & brijj.com Sadu campaign launched by DraftFCB Ulka in 2006
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•Also •Hari
Winner of awards like “Silver Effies” in Mumbai & “Bronze Effies” at 2008 Global Effies awards.
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Recognized as “one of the most effective campaigns developed & executed”
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SEGMENTATION
Young, middle class executives & mid-level managers (professionals)
POSITIONING
Brandbuilding; India’s no.1 job-site
People who are satisfied (vs. dissatisfied) with their job
TARGETING
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INSIGHT: Most people in India change jobs because they don’t get along with their bosses MESSAGE: “Treat your employees well, or else Naukri is on the prowl”
•
•
COMMUNICATION: Bold & satirical; typical but exaggerated depiction of modern workplace
PROTAGONISTS: An aggressive, rude & arrogant surrounded by subdued & submissive employees boss,
•
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INTEREST: Keeps the 1st time viewer glued & guessing what product / service is being advertized
? Endearing ? Most employees relate with it ? Humorous ? Clear message, with the element of surprise
? Puts all employers in poor perspective ? Objectionable to people who shared the 1st name “Hari”
?
The brand with the highest recall amongst Luxury Watches
?
In existence for 102 years
Rolex watches have explored the peaks & the depths of the globe
?
?
Continue their record for setting precedents Establish the Rolex Submariner as the preferred
?
brand for deep sea divers
A I D A
• Outrageous heading draws immediate attention • The Brand - Rolex • Tall claims aroused curiosity • Heading made sure people read through the ad • Unnecessary frills: was it really needed? • Deepsea divers – a sparse segment • Restricted to ordering the brochure • No outlet details given
?
Sales of the Submariner were below par Rolex came up with the Deepsea variant
?
doc_728332312.pptx
It covers the naukri.com's famous hari sadu campaign.
•
Owned by InfoEdge India ltd, the largest internet-based Indian co. Boasts of a client base of 32,500, & a database of over 14 million CVs owns jeevansathi.com, 99acres.com, shiksha.com & brijj.com Sadu campaign launched by DraftFCB Ulka in 2006
•
•Also •Hari
Winner of awards like “Silver Effies” in Mumbai & “Bronze Effies” at 2008 Global Effies awards.
•
Recognized as “one of the most effective campaigns developed & executed”
•
SEGMENTATION
Young, middle class executives & mid-level managers (professionals)
POSITIONING
Brandbuilding; India’s no.1 job-site
People who are satisfied (vs. dissatisfied) with their job
TARGETING
•
INSIGHT: Most people in India change jobs because they don’t get along with their bosses MESSAGE: “Treat your employees well, or else Naukri is on the prowl”
•
•
COMMUNICATION: Bold & satirical; typical but exaggerated depiction of modern workplace
PROTAGONISTS: An aggressive, rude & arrogant surrounded by subdued & submissive employees boss,
•
•
INTEREST: Keeps the 1st time viewer glued & guessing what product / service is being advertized
? Endearing ? Most employees relate with it ? Humorous ? Clear message, with the element of surprise
? Puts all employers in poor perspective ? Objectionable to people who shared the 1st name “Hari”
?
The brand with the highest recall amongst Luxury Watches
?
In existence for 102 years
Rolex watches have explored the peaks & the depths of the globe
?
?
Continue their record for setting precedents Establish the Rolex Submariner as the preferred
?
brand for deep sea divers
A I D A
• Outrageous heading draws immediate attention • The Brand - Rolex • Tall claims aroused curiosity • Heading made sure people read through the ad • Unnecessary frills: was it really needed? • Deepsea divers – a sparse segment • Restricted to ordering the brochure • No outlet details given
?
Sales of the Submariner were below par Rolex came up with the Deepsea variant
?
doc_728332312.pptx