Kodak India Private Ltd. was established in 1913. Since then it has continued to growand develop. Today, in India, Kodak is strongly established as the leader in Imaging. It offers a range of digital products and services for both commercial and consumer uses.
The South Asian subsidiary of Eastman Kodak, Kodak India is one of the area’s best known corporations. With revenues of more than US$170 million, Kodak India is both structurally and geographically diverse. Some 600 staff are employed across six separate business units, three factories, four regional offices, and a corporate head office. In addition, 26 billing locations operate across all the major state capitals, operated by carrying and forwarding agents.
India has been identified as among the top 15 markets for Kodak as far as consumer imaging is concerned and that means they will be introducing and reinforcing the company in all the three categories manufacturing cameras, photographic films and services.
Kodak has three factories - at Bangalore, Malanpur and Goa. The Goa factory has recently been commissioned for film and health imaging products. Kodak India Limited is a subsidiary of Eastman Kodak, UK which holds 74 per cent stake in the company. The remaining rests with the public. Kodak is a leading player in the Indian imaging products market Kodak is one of the oldest players in the photographic film and camera markets in India.Kodak has successfully changed the perception of photography in the minds of consumers from being marriage-centric to a day-to-day usage commodity. Kodak has witnessed increased market penetration with products that have built a reputation for quality and consistent performance.
Kodak is presently a market leader with a market share of 60 per cent in the three million unit’s camera market of India.
Kodak had 47 per cent market share in digital cameras.Kodak has taken a number of initiatives to venture into the retailing side of business and has penetrated the market in an efficient manner.
The South Asian subsidiary of Eastman Kodak, Kodak India is one of the area’s best known corporations. With revenues of more than US$170 million, Kodak India is both structurally and geographically diverse. Some 600 staff are employed across six separate business units, three factories, four regional offices, and a corporate head office. In addition, 26 billing locations operate across all the major state capitals, operated by carrying and forwarding agents.
India has been identified as among the top 15 markets for Kodak as far as consumer imaging is concerned and that means they will be introducing and reinforcing the company in all the three categories manufacturing cameras, photographic films and services.
Kodak has three factories - at Bangalore, Malanpur and Goa. The Goa factory has recently been commissioned for film and health imaging products. Kodak India Limited is a subsidiary of Eastman Kodak, UK which holds 74 per cent stake in the company. The remaining rests with the public. Kodak is a leading player in the Indian imaging products market Kodak is one of the oldest players in the photographic film and camera markets in India.Kodak has successfully changed the perception of photography in the minds of consumers from being marriage-centric to a day-to-day usage commodity. Kodak has witnessed increased market penetration with products that have built a reputation for quality and consistent performance.
Kodak is presently a market leader with a market share of 60 per cent in the three million unit’s camera market of India.
Kodak had 47 per cent market share in digital cameras.Kodak has taken a number of initiatives to venture into the retailing side of business and has penetrated the market in an efficient manner.