AAL IZZ WELL....TYBMS SEM 6 IMP Qs from firstfew chptrs

parv

parv

Parvathy A
study for excellence.. success will follow you...

D jrny of 1000 miles begins wid a single step.

hey some imp qs of first few chapters of all sub except qmb-2 n IF...
SSM:-
advertising communication process,
5Ms of advertising
IMC
AIDA model
explain the concept of message.

IMTP:
characterisitcs of indian ethos and explain how they are imp to professional manager.
discuss the impact of indian cultural heritage on youth today.
comparison of indian, western and japanese culture.
value and its types.
comparative study of value system.

entrepreneurship:-
def entrepreneur n entreprenuership
reasons for growth and failure of entreprenuership
why start a business?
types of entrepreneur
entrepreneur characteristics n skills
diff bw entrepreneur and intrapreneur.

MR:-
define MR. advantages n limitations of MR
imprtance and need of MR
characteristics of MR
diff bw basic n applied research, market research n marketing research.


SSM
chp 2:-
1)define advertising agency. explain the features
2) functions of ad agency
3) organisation structure of ad agency wid an eg
4) how are agencies selected and evaluated? as a client and marketing head.
5) methods of ad agency compensation
6) types of ad agencies

CHP 3.
1) DAGMAR
2) AIDA
3) components of attitude. wid eg explain how attitude can be strengthened thru advertising.

chp 4:-
1) "A brand is not just a name or logo. It is a promise to customer." Discuss in detail.
2) describe the various factors/strategies which help to develop a brand image.
3) explain brand image, brand personality, brand essence, brand equity, brand identity, brand fatigue.
4) explain the positioning strategies.

chp 5:-
1)copywriting - criterias/ qualities
2)copywriting principles for print, tv, radio, outdoor, retail, business to business copy.
3) explain with a figure the model of creation and production of a copy.
4) visualisation - steps, techniques and process.

IMTP
2mks/5mks:-
1) Man
2) Koshas
3) Yoga
4) Dist bw role personality and true personality or how are personalities classified?
5) Gunas
6) Swadharma
7) Dharma
8 Tyaag
9) Implications of nishkam karma
10) Corporate karma
11) Dharmic leadership
12) Diff bw dharma and swadharma

10 mks:-

1) Patanjali ashtanga yoga
2) What is dharma? How different is it from religions?
3) How can selfless work ethics increase the productivity of business? Discuss this in the lights of nishkam karma?
4) Explain briefly the law of karma?
5) How the individual’s personality develops?
6) For achieving behavioural change, the core values of the individuals have to be changed. Discuss this statement in the context of Indian organization?
7) How far it is important for a manager to search for inner peace in the mids of huzzle-buzzle of corporate life? What are the guidelines to restore sound mental health?


ENTREPRENEURSHIP

2 mks:-
1) Creativity
2) Innovation v/s invention
3) Elements in the process of innovation
4) Role of an icon
5) Relationship b/w entrepreneurship and innovation
6) Brainstorming
7) Market niche
8) Innovation
9) Women entrepreneurs

5 mks:-
1) Entrepreneurial mobility
2) Creativity process

10mks:-
1) Evaluate the contribution of joseph Schumpeter and david mcclelland with regard to entrepreneurship.
2) Mention the basic theories of entrepreneurship. Discuss any 2 theories with relevant examples.
3) Explain entrepreneurship development programmes with special reference to the “Kakinada experiment” and on achievement motivation.
4) Explain the factors that motivate people to become entrepreneurs.
5) What is innovation? Describe a few ways to promote innovativeness in an organization.
6) What is the status of women entrepreneurs in India? Explain the statement with illustrations.
7) Discuss what are the problems faced by Indian women entrepreneurs? Explain the strategies to be followed to make them competitive.

MR:-
10 marks:-

1) distinguish betw MR and MIS
2) Define MIS and explain its advantages.
3) characteristics / features of MIS
4) components of MIS
5) define product research and explain its need, advantages and scope of product research
6) methods of conducting product research
7) define test marketing. explain its features, advantages and limitations and uses of test marketing
8) types of test marketing

START STUDYING
2.5 months to go……..
:SugarwareZ-156::SugarwareZ-046::SugarwareZ-120::becky:
 
thanks budddy .......it will help us a lot and wish u all d very best for cuming exam !!!!!! cia tc !!!!
 
thanxx........................................................................................................................................
 
IF CONCEPTS (from first few chptrs):-

1) BALANCE OF VISIBLE TRADE/MERCHANDISE/BALANCE OF TRADE
2)AUTONOMOUS TRANSACTIONS/TRANSACTIONS ABOVE THE LINE
3)ACCOMMODATING CAPITAL FLOWS/TRANSACTIONS BELOW THE LINE
4)TREATMENT OF GOODWILL IN BOP
5) UNILATERAL TRANSFERS/UNREQUITED PAYMENTS/TRANSFER PAYMENTS
6) EXCHANGE RATE
7) GOLD SPECIES STANDARD
8) GOLD BULLION STANDARD
9) FIAT MONEY
10) GOLD EXCHANGE STANDARD
11) MINT PAR OF EXCHANGE
12) BRETTON WOODS SYSTEM
13) TRIFFIN PARADOX
14) FREE FLOAT
15)DIRTY FLOAT / MANAGED FLOAT
16) RBI INTERVENTION
17) DOLLAR STANDARD
18)DEVALUATION
19) REVALUATION
20)LERMS
21)SEIGNORAGE
22) CURRENCY BASKET/BOARD
23)SPECIAL DRAWING RIGHTS (SDR)/ PAPER GOLD
24) EXTENDED FUND FACILITY (EFF)
25) CREDIT TRANCHE POSITION/POLICIES
26)RESERVE TRANCHE POLICIES
27) COMPENSATORY FINANCING FACILITY (CFF)
28) SUPPLEMENTAL RESERVE FACILITY (SRF)
29) CONTINGENT CREDIT LINE

yet more to cum...
so start studying.... exact 2 months to go.
 
IF:-
5mks questions from first few chptrs:-

1) what is balance of payment? what are its components? OR
give the outline of balance of payment statements.
2) in the accounting sense, balance of payment always balances. explain the statement.
3) what are the errors and omissions in balance of payment?
4) how wil you identify the surplus/deficit in BOP?
5) explain the features of gold standard. OR How to find out exchange rate in gold standard. OR explain the various types of gold standard system and its advantages. OR what are the essentials to make gold system successful? why did it fail?
6) bretton woods and the reason for failure. OR triffin paradox OR smith sonion agreement.
7) capital a/c convertibility. explain with special reference to india.
8) lerms
9) devaluation of currency
10) exchange rate regimes OR modern exchange rate system
11) what is IMF? objectives, how far the objectives are achieved?
12) facilitating mechanism oF IMF
13) SDR
14) examine the transformation of european union from political and economic union to monetary union.
15) evolution of euro markets
16) criteria to become the member of european union
17) impact of euro currency on international trade.

aal izz well
 
Exact 2 months to go-

ENTREPRENEURSHIP QUESTIONS:-

1) stages of entrepreneurial development
2) socio-economic origin of entrepreneurship
3) characteristics of good business plan
4) SN on method of decision making
5) SN on brainstorming
6) SWOT is an essential tool in environmental scanning and secorial studies. explain giving suitable examples.
7) to what extent does environmental scanning reduce the severity of risks in business.
8) SN on small scale industry
9) SN on environmental scanning
10) SN on SWOT analysis
11) explain briefly on project classification
12) As a potential entrepreneur, how would you constructa business plan to satisfy your banker.
13) As a consultant, how would you plan the project for your client.
14) explain techno-feasibility study.

IMTP:-
1) discuss the difference b/w INdian (EAstern) style of motivation and American (WEstern) style of motivation.
2) SN on self-motivation
3)SN ON indian v/s western approach to motivation
4) SN on self-actualisation v/s self-motivation
5) IF you are a manager of an MNC, discuss how would you motivate the Indian employees.

aal izz well :)
 
thaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaannnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkksssssssssssssssssssssssssssssssssssss a lot. all the best
 
entrepreneurship:-

10mks-
1)What is project formulation? explain the problems faced by entrep in project formulation?
2)explain the stages of project formulation.
3)explain the guidelines given by govt for project formulation.
4)identify the various reasons for the growth of service sector in india.
5)define service sector. outline significance and imp func of service sector in india
6)what are the diff types of oppurtunities/growth options for an entrep in service sector?
7)"ancillarisation is the only hope for the small business in india after globalisation" wid eg.

short notes:-
small scale industry
project classification
techno-feasiility study
industrial estates
rural industries

IMTP QUESTIONS:

10mks:-

1)define and explain types of yoga
2)what is meditation?[dhyana]
3)how can indian motivation theory be applied to boost the efficiency of a business manager
4)dist b/w traditional and modern day learning/education
5)what are different mechanisms of learning?
6)what are the benefits of learning to individuals, organisations and society?

5mks:- short notes

1)success in life from indian perspective
2)bliss/ananda
3)bhagwad gita and motivation
4)gurukul system of learning

MR:-
questions:-10 mks
1) define sales forecasting. explain the sales forecasting techniques.
2)what is consumer research. explain its benefits, need and scope/areas.
3)dist b/w product research and consumer research
4) wirte a note on shop audit
5) write a note on dealer surveys
6) define motivation research. explain its methods.

aal izz well :)
 
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