A VIRTUOUS CYCLE:INNOVATION, CONSUMER VALUE, and COMMUNICATION

[tush.533]

This research paper entails cases and research performed on 22 fortune 500 co.Its an exercise upon which one can discover the role of innovation and its contribution to the performance of brands

Tushar Narula

 

[shaileshdewan]

bro..pls reply..need d research paper asap..thnx