Description
Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.
Political Communications
"A good idea does not win simply because it is
good. It must be presented properly if it is to
win." -Joseph Goebbels
Goals in Political Communication
Communicate
Persuade Defend Consolidate
Communicate
You
What
Who
Why
Political Propaganda
“Propaganda is aimed at the broad masses. It
speaks the language of the people because it
wants to be understood by the people.”
–Joseph Goebbels
Political Propaganda
Masses Message Medium
Masses
Sex
Socio-
Economic
Class
Population
Know your
audience.
Message
Program
and Policies
Stance on
Issues
Events
Message
Presence
Position
Action People
Credibility
Message
“Out of sight is
out of mind.”
Message
Populist Consistency
Good
Political
Positioning
Political Organizations need to widen its base by appealing to the most number of
people , but at the same time it must remain consistent with its branding to sustain
credibility and its core base.
Medium
• Talking heads
• Channels
• Network
“Medium is the message.”
Talking Heads
Talking Heads
The best person to deliver the
message
Channels
Newspaper Radio
Social
Media
Network
Network
? Officers of Allied Organizations
? College-based Newspapers
? Fraternities
? Influential People
? Organization Members
Tap on Rumor and
Gossip Mongers
Always Court Attention.
Some Propaganda Techniques
Bandwagon
Bandwagon
Everybody wants to belong in a group. Nobody
wants to be alone. People naturally gravitate
toward a group of people. Bandwagon
technique cashes in on this need.
Beautiful People
Beautiful People
People readily identify with people with beautiful
qualities. No one wants to be associated with
undesirable qualities.
Transfer
Transfer aims to project
positive qualities of a
person/object to another by
association.
Transfer
Political Propaganda
“ A good propaganda need not lie.”
–Joseph Goebbels
Prepared by
Lawrence Villamar
Bachelor of Laws (Continuing)
Bachelor in Public Administration and
Governance
doc_878478294.pptx
Propaganda is aimed at the broad masses. It speaks the language of the people because it wants to be understood by the people.
Political Communications
"A good idea does not win simply because it is
good. It must be presented properly if it is to
win." -Joseph Goebbels
Goals in Political Communication
Communicate
Persuade Defend Consolidate
Communicate
You
What
Who
Why
Political Propaganda
“Propaganda is aimed at the broad masses. It
speaks the language of the people because it
wants to be understood by the people.”
–Joseph Goebbels
Political Propaganda
Masses Message Medium
Masses
Sex
Socio-
Economic
Class
Population
Know your
audience.
Message
Program
and Policies
Stance on
Issues
Events
Message
Presence
Position
Action People
Credibility
Message
“Out of sight is
out of mind.”
Message
Populist Consistency
Good
Political
Positioning
Political Organizations need to widen its base by appealing to the most number of
people , but at the same time it must remain consistent with its branding to sustain
credibility and its core base.
Medium
• Talking heads
• Channels
• Network
“Medium is the message.”
Talking Heads
Talking Heads
The best person to deliver the
message
Channels
Newspaper Radio
Social
Media
Network
Network
? Officers of Allied Organizations
? College-based Newspapers
? Fraternities
? Influential People
? Organization Members
Tap on Rumor and
Gossip Mongers
Always Court Attention.
Some Propaganda Techniques
Bandwagon
Bandwagon
Everybody wants to belong in a group. Nobody
wants to be alone. People naturally gravitate
toward a group of people. Bandwagon
technique cashes in on this need.
Beautiful People
Beautiful People
People readily identify with people with beautiful
qualities. No one wants to be associated with
undesirable qualities.
Transfer
Transfer aims to project
positive qualities of a
person/object to another by
association.
Transfer
Political Propaganda
“ A good propaganda need not lie.”
–Joseph Goebbels
Prepared by
Lawrence Villamar
Bachelor of Laws (Continuing)
Bachelor in Public Administration and
Governance
doc_878478294.pptx