Description
Closed Loop TPM is integration of a TPM solution with clients other financial systems to manage and track all TPM activities from start to end.
Trade Promotion Management
Introduction
Content
• What is Trade Promotion?
• What is Trade Promotion Management?
• Who needs it?
• Why do they need it?
• How a TPM solution helps?
• Who provides TPM solutions?
• What is Closed Loop TPM?
• Typical Work Flow
What is Trade Promotion?
• Marketing or Promotional activities undertaken to
promote a new product, increase sales of existing
products, expand market share or create brand
awareness.
• The word Trade Promotion encompasses virtually
all forms of Product Promotion and Demand
Creation.
• Trade shows, special pricing, sales incentives,
discounted or free display fixtures, demonstrations
and freebies such as tickets to sporting events,
movies or novelties (pens, paperweights,
calculators), etc are few examples of promotional
activities.
What is Trade Promotion
Management?
• Trade Promotion Management is management
of promotional activities by effectively planning,
executing and analyzing them.
• Trade Promotion over the years has grown into
beast that needs to be tamed and properly
managed. Hence the need for best practices
and tools that help take right decisions leading
to effective dollar spend.
Who needs it?
• Companies that do lot of promotions will require
a TPM Solution.
• Consumer Packaged Goods (CPG) producers
do lot of trade promotions to drive retail sales,
increase brand awareness, etc. Hence a TPM
solution will immensely benefit them.
Why do they need it?
Simple, because existing systems (read excel sheets,
custom developed solutions) do not offer
• Abilities to track trade spends
• Good budgeting tools
• Complete data – data is usually disparate
• Integration with other platforms like ERP, CRM and POS
systems
• Effective planning and forecasting tools
• Systems to monitor current promotional activities and
initiatives
• Good Reporting tools for all effective analysis
How a TPM solution helps?
Helps
• to improve Sales Forecast
• to do effective budgeting
• in better Analysis of TPM activities
• to track fund expenditure
• to know ROI
• to measure Trade Promotion effectiveness
• to increase Sales
Who provides TPM solutions?
Few leading vendors
• SAP
• Oracle
• CAS
• Synetics Group
• MEI
• Adesso Solutions
• DemandTec
What is Closed Loop TPM?
• Closed Loop TPM is integration of a TPM
solution with clients other financial systems to
manage and track all TPM activities from start to
end.
• Many TPM solutions are standalone, a Closed
TPM implementation will help in gaining
complete financial and operational control over
TPM activities.
• Closed Loop TPM involves integration of TPM
with clients Financial system (AR,AP,GL),
Supply Chain (Inventory, MFG) and third party
systems (the Retailers POS system)
Typical Work Flow
• Develop Trade Promotion Strategy
• Develop Budget Targets and Allocate funds
• Create Promotion plans
• Sell/ Negotiate Promotion plans
• Execute Promotions
• Settlements - Payments
• Monitor Plans
• Post Promotion Analysis
References
Consumer Goods
Accenture
Infosys
Synetics Group
TPMA
doc_257076165.ppt
Closed Loop TPM is integration of a TPM solution with clients other financial systems to manage and track all TPM activities from start to end.
Trade Promotion Management
Introduction
Content
• What is Trade Promotion?
• What is Trade Promotion Management?
• Who needs it?
• Why do they need it?
• How a TPM solution helps?
• Who provides TPM solutions?
• What is Closed Loop TPM?
• Typical Work Flow
What is Trade Promotion?
• Marketing or Promotional activities undertaken to
promote a new product, increase sales of existing
products, expand market share or create brand
awareness.
• The word Trade Promotion encompasses virtually
all forms of Product Promotion and Demand
Creation.
• Trade shows, special pricing, sales incentives,
discounted or free display fixtures, demonstrations
and freebies such as tickets to sporting events,
movies or novelties (pens, paperweights,
calculators), etc are few examples of promotional
activities.
What is Trade Promotion
Management?
• Trade Promotion Management is management
of promotional activities by effectively planning,
executing and analyzing them.
• Trade Promotion over the years has grown into
beast that needs to be tamed and properly
managed. Hence the need for best practices
and tools that help take right decisions leading
to effective dollar spend.
Who needs it?
• Companies that do lot of promotions will require
a TPM Solution.
• Consumer Packaged Goods (CPG) producers
do lot of trade promotions to drive retail sales,
increase brand awareness, etc. Hence a TPM
solution will immensely benefit them.
Why do they need it?
Simple, because existing systems (read excel sheets,
custom developed solutions) do not offer
• Abilities to track trade spends
• Good budgeting tools
• Complete data – data is usually disparate
• Integration with other platforms like ERP, CRM and POS
systems
• Effective planning and forecasting tools
• Systems to monitor current promotional activities and
initiatives
• Good Reporting tools for all effective analysis
How a TPM solution helps?
Helps
• to improve Sales Forecast
• to do effective budgeting
• in better Analysis of TPM activities
• to track fund expenditure
• to know ROI
• to measure Trade Promotion effectiveness
• to increase Sales
Who provides TPM solutions?
Few leading vendors
• SAP
• Oracle
• CAS
• Synetics Group
• MEI
• Adesso Solutions
• DemandTec
What is Closed Loop TPM?
• Closed Loop TPM is integration of a TPM
solution with clients other financial systems to
manage and track all TPM activities from start to
end.
• Many TPM solutions are standalone, a Closed
TPM implementation will help in gaining
complete financial and operational control over
TPM activities.
• Closed Loop TPM involves integration of TPM
with clients Financial system (AR,AP,GL),
Supply Chain (Inventory, MFG) and third party
systems (the Retailers POS system)
Typical Work Flow
• Develop Trade Promotion Strategy
• Develop Budget Targets and Allocate funds
• Create Promotion plans
• Sell/ Negotiate Promotion plans
• Execute Promotions
• Settlements - Payments
• Monitor Plans
• Post Promotion Analysis
References
Consumer Goods
Accenture
Infosys
Synetics Group
TPMA
doc_257076165.ppt