Beginning of SNS – the need for it
Why did Social Networking Sites start? Why was Social Networking needed to be transferred on the Internet?
Human Beings are social animals. They always need to interact with society, build and maintain relationships over a long period of time.
Talking about the Social Networking Sites, the concept of building strong relationships and bonds with the society was transferred on the Internet with the introduction websites like MySpace and Facebook. Through these websites individuals could develop their own profiles and have their own identity on the internet to interact with other people. They could feed in their favourite music, photos, television shows etc. They were mostly popular among the young adults.
Social Networking Sites proved to be a medium of easy and convenient communication with family, friends and even acquaintances. For instance: In Facebook, if you have to tell your friends what is happening in your life, you need not to tell each every one and can update it on you wall so that it’s visible to everyone.
Maslow Needs Hierarchy Theory comes into play when it comes to the significance of the Social Networking Sites. Individuals want to satisfy their social needs and want as soon as possible and constantly over a period of time. The SNS have several functions to make the profiles of the users very attractive such as the walls, blogs, bulletins, profiles and photo albums. The users on these websites share such stuff gain psychological satisfaction and popularity in their networks. They fulfil their personal and entertainment needs by making their profiles on these websites. Having a personal identity and self presentation satisfies the psychological needs of the user.
The Functional part drives the first move and addresses the topic of “I need to know”.
Once these functional needs have been met, safety needs come to the forefront. In real life face to face interaction, there are chances of bias, perceptions and prejudices that come into the picture when dealing with different kinds of people. The fear of this sometimes is the reason why some of us are introverts. Networking sites help overcome this barrier.
From safety needs we move on to the need to belong. This is the main reason why people join social networking sites. It is the ability to connect and fit in with the rest of the world, or at least a part of it. This sense of inclusion is a key motivator behind people joining such sites.
The numbers of users of SNS increases so does the popularity of the site to satisfy the cognitive and affective needs of the users. They provide for social compensation such as gaining recognition and relationship maintenance. Since these websites provide for blogging and short notes, people feel satisfied and content on generating their own content. They also feel delighted when other users appreciate the work they have done.
SNS also satisfies the information needs and that from a central location and in no time. The users don’t have to ask from large number sources about a particular discussion because they get information from a single central location.
SNS become popular majorly because of:
1) Effective Communication
2) Convenient Communication
3) Curiosity about others
4) Popularity
5) Relationship formation and reinforcement
People opened their facebook accounts because they were encouraged by their friends. This shows peer pressure to plays a role in making the user base of such websites. Using these websites proves to be cost effective in terms of time and money. People do get time to communicate with other users as well and they can really think before commenting in others comments which is not really possible on a phone call conversation.
In the curiosity to know others, people have romantic interests, old friends, new roommates, classmates and the people in their community. The users get updated with what’s going on in others life. There is always a kind of competition between the users i.e. whose profile is better and who is getting the maximum number of comments. This increases the popularity of the user as well as the website for sure.
Young adults use SNS to satisfy their needs and wants. The users fulfil their desires to build and develop relationships. They enjoy the convenience, efficiency and popularity of +using the powerful medium to convey messages and find answers. Immediacy driven tendency motivates young people to use SNS. All these factors lead to start and popularity of the social networking sites like Facebook and MySpace.
Why did Social Networking Sites start? Why was Social Networking needed to be transferred on the Internet?
Human Beings are social animals. They always need to interact with society, build and maintain relationships over a long period of time.
Talking about the Social Networking Sites, the concept of building strong relationships and bonds with the society was transferred on the Internet with the introduction websites like MySpace and Facebook. Through these websites individuals could develop their own profiles and have their own identity on the internet to interact with other people. They could feed in their favourite music, photos, television shows etc. They were mostly popular among the young adults.
Social Networking Sites proved to be a medium of easy and convenient communication with family, friends and even acquaintances. For instance: In Facebook, if you have to tell your friends what is happening in your life, you need not to tell each every one and can update it on you wall so that it’s visible to everyone.
Maslow Needs Hierarchy Theory comes into play when it comes to the significance of the Social Networking Sites. Individuals want to satisfy their social needs and want as soon as possible and constantly over a period of time. The SNS have several functions to make the profiles of the users very attractive such as the walls, blogs, bulletins, profiles and photo albums. The users on these websites share such stuff gain psychological satisfaction and popularity in their networks. They fulfil their personal and entertainment needs by making their profiles on these websites. Having a personal identity and self presentation satisfies the psychological needs of the user.
The Functional part drives the first move and addresses the topic of “I need to know”.
Once these functional needs have been met, safety needs come to the forefront. In real life face to face interaction, there are chances of bias, perceptions and prejudices that come into the picture when dealing with different kinds of people. The fear of this sometimes is the reason why some of us are introverts. Networking sites help overcome this barrier.
From safety needs we move on to the need to belong. This is the main reason why people join social networking sites. It is the ability to connect and fit in with the rest of the world, or at least a part of it. This sense of inclusion is a key motivator behind people joining such sites.
The numbers of users of SNS increases so does the popularity of the site to satisfy the cognitive and affective needs of the users. They provide for social compensation such as gaining recognition and relationship maintenance. Since these websites provide for blogging and short notes, people feel satisfied and content on generating their own content. They also feel delighted when other users appreciate the work they have done.
SNS also satisfies the information needs and that from a central location and in no time. The users don’t have to ask from large number sources about a particular discussion because they get information from a single central location.
SNS become popular majorly because of:
1) Effective Communication
2) Convenient Communication
3) Curiosity about others
4) Popularity
5) Relationship formation and reinforcement
People opened their facebook accounts because they were encouraged by their friends. This shows peer pressure to plays a role in making the user base of such websites. Using these websites proves to be cost effective in terms of time and money. People do get time to communicate with other users as well and they can really think before commenting in others comments which is not really possible on a phone call conversation.
In the curiosity to know others, people have romantic interests, old friends, new roommates, classmates and the people in their community. The users get updated with what’s going on in others life. There is always a kind of competition between the users i.e. whose profile is better and who is getting the maximum number of comments. This increases the popularity of the user as well as the website for sure.
Young adults use SNS to satisfy their needs and wants. The users fulfil their desires to build and develop relationships. They enjoy the convenience, efficiency and popularity of +using the powerful medium to convey messages and find answers. Immediacy driven tendency motivates young people to use SNS. All these factors lead to start and popularity of the social networking sites like Facebook and MySpace.