Description
This report as been created forthe analsis of service marketing of vodafone.
INDEX Sr No. 1 2 3
1 2 3 4 5 6 7
Particulars
Name of the company Introduction 7p’s of Vodafone
Product Place Price Promotion People Physical Evidence Process
Page No.
3 4 5 6 7 8 9 10 11 12
2
? Name
The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones"
? VODAFONE ESSAR LIMITED Type: Private Founded: 1994as of Hutchison Essar Headquarters: Mumbai, India Key People: Asim Ghosh – M.D Industry: Telecom Products: Mobile Telecommunication operator Website: Vodafone.com/Vodafone. in
3
? Introduction
Vodafone Essar, Previously Hutchison Essar is a cellular operator in india that covers 16 telecom circles in india.Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900Mhz and 1800Mhz digital GSM technology, offering voice and data services in 16 of the country's 23licence areas. Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%.
4
? 7p’s of Vodafone telecom
5
1)
P- PRODUCT:-
? A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages. ? Vodafone live! Provides on-the- move information services. ? On -the-move information service. ? Black list callers. ? Social Products.
6
2) P- PLACE:? Vodafone UK operates over 300 of its own stores. ? It also sells through independent retailers e.g. Carphone Warehouse. ? Customers are able to see and handle products they are considering buying. ? People are on hand to ensure customers’ needs are matched with the right product and to explain the different options available. ? Vodafone covers almost 75% of its operational area. ? It also sells through independent retailers. ? Customers are able to see and handle products they consider to buy.
7
3) P- PRICE:? Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. ? It offers various pricing structures to suit different customer groups. ? Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. ? Rewards on the usage.
? Vodafone UK gives NECTAR reward points for every £1 spent on calls, text messages, picture messages and ring tones.
8
4) P- PROMOTION:Above the line: ? Advertising on TV, magazines, via internet and on bill boards. Below the line: ? Special offer promotions. ? Vodafone’s stores, its products and all its staff project the brand image. Public relations by its press releases. Vodafone Essar
9
5) P- PEOPLE:? Being a service industry Vodafone involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. ? Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. Training the employees, use of IT for efficiency, both at the staff and agent level, is one of the important areas to look into. ? Human resources can be developed through education, training and by psychological tests and Vodafone conduct this all activities at sufficient manner. Even incentives can inject efficiency and can motivate people for productive and qualitative work.
10
6) P-PROCESS:? The process should be customer friendly in telecom industry. The speed and accuracy of service is of great importance. The processing method should be easy and convenient to the customers. ? IT & Data Warehousing will smoothen the process flow. IT will help servicing large no. of customers efficiently and bring down overheads. Technology can either complement or supplement the channels of distribution cost effectively.
?
It can also help to improve customer service levels. The use of data ware housing management and mining will help to find out the profitability and potential of various customers product segments.
11
P- PHYSICAL EVIDENCE:? The physical evidences include signage, reports, punch lines, other tangibles, employee‘s dress code etc. ? Tangibles: Vodafone comm. give extra talk time, Attractive offers to their customers. ? B. Punch lines: punch lines or the corporate statement depict the philosophy and attitude of the Service provider. Vodafone have influential punch lines to attract the customers. ? Service marketing consists of identifying the most profitable markets now and in future, setting business development goals, making plans-all in the context of changing environment.
Thank You……!
12
13
doc_459771571.docx
This report as been created forthe analsis of service marketing of vodafone.
INDEX Sr No. 1 2 3
1 2 3 4 5 6 7
Particulars
Name of the company Introduction 7p’s of Vodafone
Product Place Price Promotion People Physical Evidence Process
Page No.
3 4 5 6 7 8 9 10 11 12
2
? Name
The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones"
? VODAFONE ESSAR LIMITED Type: Private Founded: 1994as of Hutchison Essar Headquarters: Mumbai, India Key People: Asim Ghosh – M.D Industry: Telecom Products: Mobile Telecommunication operator Website: Vodafone.com/Vodafone. in
3
? Introduction
Vodafone Essar, Previously Hutchison Essar is a cellular operator in india that covers 16 telecom circles in india.Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900Mhz and 1800Mhz digital GSM technology, offering voice and data services in 16 of the country's 23licence areas. Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%.
4
? 7p’s of Vodafone telecom
5
1)
P- PRODUCT:-
? A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages. ? Vodafone live! Provides on-the- move information services. ? On -the-move information service. ? Black list callers. ? Social Products.
6
2) P- PLACE:? Vodafone UK operates over 300 of its own stores. ? It also sells through independent retailers e.g. Carphone Warehouse. ? Customers are able to see and handle products they are considering buying. ? People are on hand to ensure customers’ needs are matched with the right product and to explain the different options available. ? Vodafone covers almost 75% of its operational area. ? It also sells through independent retailers. ? Customers are able to see and handle products they consider to buy.
7
3) P- PRICE:? Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. ? It offers various pricing structures to suit different customer groups. ? Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. ? Rewards on the usage.
? Vodafone UK gives NECTAR reward points for every £1 spent on calls, text messages, picture messages and ring tones.
8
4) P- PROMOTION:Above the line: ? Advertising on TV, magazines, via internet and on bill boards. Below the line: ? Special offer promotions. ? Vodafone’s stores, its products and all its staff project the brand image. Public relations by its press releases. Vodafone Essar
9
5) P- PEOPLE:? Being a service industry Vodafone involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. ? Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. Training the employees, use of IT for efficiency, both at the staff and agent level, is one of the important areas to look into. ? Human resources can be developed through education, training and by psychological tests and Vodafone conduct this all activities at sufficient manner. Even incentives can inject efficiency and can motivate people for productive and qualitative work.
10
6) P-PROCESS:? The process should be customer friendly in telecom industry. The speed and accuracy of service is of great importance. The processing method should be easy and convenient to the customers. ? IT & Data Warehousing will smoothen the process flow. IT will help servicing large no. of customers efficiently and bring down overheads. Technology can either complement or supplement the channels of distribution cost effectively.
?
It can also help to improve customer service levels. The use of data ware housing management and mining will help to find out the profitability and potential of various customers product segments.
11
P- PHYSICAL EVIDENCE:? The physical evidences include signage, reports, punch lines, other tangibles, employee‘s dress code etc. ? Tangibles: Vodafone comm. give extra talk time, Attractive offers to their customers. ? B. Punch lines: punch lines or the corporate statement depict the philosophy and attitude of the Service provider. Vodafone have influential punch lines to attract the customers. ? Service marketing consists of identifying the most profitable markets now and in future, setting business development goals, making plans-all in the context of changing environment.
Thank You……!
12
13
doc_459771571.docx