The era of amazing technology discoveries in which we live keeps the door open to marvelous business opportunities for all of us. All we have to do is come up with great ideas, establish good marketing plans and then there will be no limit to how successful we can become.
The goal is clear in this case as well as the necessary steps that should be taken to ensure its achievement. However, even when you are going by the rules and taking all the necessary steps along the way, failure might still make its presence known from time to time. Let’s check out the five top reasons why your email marketing efforts are sometimes doomed to the trash folder.
To Email Market or Not: A Real Question for Your Business Growth
When it comes to building and further developing a business, there are numerous questions that come along the way. The right answers are the ones that lead us to success in the end. One of the most common concerns in this case refers to marketing and the forms in which it could be done to prove to be successful.
So should we or should we not consider email marketing as well? Actually, there is nothing wrong with this strategy as long as it is properly applied and consistent with the targeted market. However sometimes it is doomed to fail. Let’s see why.
Wrong Subject Line: A Clear Turn Off
One of the reasons why email marketing can sometimes fail is when the introductory step is represented by a subject line that does not manage to deliver a strong message. It has been revealed that 69% of worldwide email recipients immediately report as spam those emails they find irrelevant just by seeing their subject line. This means that it is very important for you to attract their attention in the first 4 or 5 seconds through an attractive subject line.
The solution in this case is to come up with relevant and personal content for this opening statement. It has been revealed that click-through rates achieve significant increase when personal details like the first name or the company brand are mentioned in the subject line. Also, is it always recommended to use language meant to encourage your targeted audience to read more every step of the way.
We all like to read something that we consider interesting or which we would like to become more knowledgeable in without putting too much effort into it. We do not have time to waste so what we read in a message in the first few seconds influencesthe next step we decide to take. Once you have managed to attract the attention of your audience with a good opening message, they will want to get to the next stage. If you continue with well- written content to cover their needs at this stage as well, they will continue until they reach the end of your message and maybe even turn into paying customers.
Nothing to be Left Unknown in Email Marketing
Another strong reason why email marketing is sometimes doomed to fail is the use of unknown or unwanted senders. It has been discovered that 43% of worldwide email recipients choose to throwmessages to the spam folder just because they do not trust the email sender. It may be because the name is wrong or the email address seems suspicious.
Therefore, you must always choose a real person’s name as well as a real email address if you want your email marketing strategy to reach your audience. Messages that do not seem reliable or trustworthy to open are lost along the way. This means that your message, which might be a very well-established one does not reach the audience you target through marketing which is a pity given the time and efforts you have put into creating an overall strategy to ensure noticeable results.
Undelivered Messages Fail Involuntarily
The latest research figures show that IP addresses that come up on the most popular blacklists always show less proof of email delivery than trusted ones. If you want to succeed, you must adhere to the valuable CAN-SPAM rules and always use clean email lists.
No Spam, just effective email marketing strategies! This is the real key to success in the industry. If you play fair, it may seem like it takes longer to see those real results but when they come it will be totally worth it. It is not easy to create a name for yourself in the business world yet it is very easy to lose your clients when you choose unworthy means of marketing your services to them. Fair play will always bring you noticeable results if you have the necessary discipline and patience to go through all the required steps.
Sometimes It Is All About Bad Timing
Good and bad timing have and will always affect everything in our life. Sometimes, you may have to come up with the perfect email marketing strategy but when the timing is not right for certain recipients, your message will not get through to them no matter what you do. The only solution in this case is to find a way in which to figure out the best time when your messages should be received by recipients according to their own specifics.
Wrong Format – No Message Delivery
When you come up with an email marketing strategy, your audience should always be on top of everything. You can create something you would like to receive but also focus on what the audience likes. Discover what they prefer to see in messages or how they would like their emails to look like. This will help you salvage your email marketing strategy from reaching the trash folder.
All in all, it is all about experience and being well-informed in order to achieve successful direct mail marketing results. Never feel afraid to try again and persevere – this is the real key to success!
The goal is clear in this case as well as the necessary steps that should be taken to ensure its achievement. However, even when you are going by the rules and taking all the necessary steps along the way, failure might still make its presence known from time to time. Let’s check out the five top reasons why your email marketing efforts are sometimes doomed to the trash folder.
To Email Market or Not: A Real Question for Your Business Growth
When it comes to building and further developing a business, there are numerous questions that come along the way. The right answers are the ones that lead us to success in the end. One of the most common concerns in this case refers to marketing and the forms in which it could be done to prove to be successful.
So should we or should we not consider email marketing as well? Actually, there is nothing wrong with this strategy as long as it is properly applied and consistent with the targeted market. However sometimes it is doomed to fail. Let’s see why.
Wrong Subject Line: A Clear Turn Off
One of the reasons why email marketing can sometimes fail is when the introductory step is represented by a subject line that does not manage to deliver a strong message. It has been revealed that 69% of worldwide email recipients immediately report as spam those emails they find irrelevant just by seeing their subject line. This means that it is very important for you to attract their attention in the first 4 or 5 seconds through an attractive subject line.
The solution in this case is to come up with relevant and personal content for this opening statement. It has been revealed that click-through rates achieve significant increase when personal details like the first name or the company brand are mentioned in the subject line. Also, is it always recommended to use language meant to encourage your targeted audience to read more every step of the way.
We all like to read something that we consider interesting or which we would like to become more knowledgeable in without putting too much effort into it. We do not have time to waste so what we read in a message in the first few seconds influencesthe next step we decide to take. Once you have managed to attract the attention of your audience with a good opening message, they will want to get to the next stage. If you continue with well- written content to cover their needs at this stage as well, they will continue until they reach the end of your message and maybe even turn into paying customers.
Nothing to be Left Unknown in Email Marketing
Another strong reason why email marketing is sometimes doomed to fail is the use of unknown or unwanted senders. It has been discovered that 43% of worldwide email recipients choose to throwmessages to the spam folder just because they do not trust the email sender. It may be because the name is wrong or the email address seems suspicious.
Therefore, you must always choose a real person’s name as well as a real email address if you want your email marketing strategy to reach your audience. Messages that do not seem reliable or trustworthy to open are lost along the way. This means that your message, which might be a very well-established one does not reach the audience you target through marketing which is a pity given the time and efforts you have put into creating an overall strategy to ensure noticeable results.
Undelivered Messages Fail Involuntarily
The latest research figures show that IP addresses that come up on the most popular blacklists always show less proof of email delivery than trusted ones. If you want to succeed, you must adhere to the valuable CAN-SPAM rules and always use clean email lists.
No Spam, just effective email marketing strategies! This is the real key to success in the industry. If you play fair, it may seem like it takes longer to see those real results but when they come it will be totally worth it. It is not easy to create a name for yourself in the business world yet it is very easy to lose your clients when you choose unworthy means of marketing your services to them. Fair play will always bring you noticeable results if you have the necessary discipline and patience to go through all the required steps.
Sometimes It Is All About Bad Timing
Good and bad timing have and will always affect everything in our life. Sometimes, you may have to come up with the perfect email marketing strategy but when the timing is not right for certain recipients, your message will not get through to them no matter what you do. The only solution in this case is to find a way in which to figure out the best time when your messages should be received by recipients according to their own specifics.
Wrong Format – No Message Delivery
When you come up with an email marketing strategy, your audience should always be on top of everything. You can create something you would like to receive but also focus on what the audience likes. Discover what they prefer to see in messages or how they would like their emails to look like. This will help you salvage your email marketing strategy from reaching the trash folder.
All in all, it is all about experience and being well-informed in order to achieve successful direct mail marketing results. Never feel afraid to try again and persevere – this is the real key to success!