5 Marketing Lessons that I learnt from the Movie Baahubali

I really don’t need to tell you about the roaring success of ‘Baahubali’ on the silver screen. But, what I would like to talk about is the man behind this movie – SS Rajamouli. Most of us, perhaps don’t know the number of challenges this director encountered while making this flick. Find out what these challenges were and ask yourself - if you were the SS Rajamouli of your venture,what you would have done?

1. The first task at his hand was to face his adversaries, who objected to the cast, crew and the budget of the movie. However, his unwavering faith in his dream silenced them all.

Do you have conviction in your startup?[/b]

At no point of time, SS Rajamouli compromised on the detailing and quality of the film, irrespective of the fact that he had to postpone the release of the movie.

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Would you push the launch of your product, if it was not ready to deliver the quality?[/b]

Prabhas, the main protagonist in the movie, could not report to the shoot for a few days due to an injury. SS Rajamouli didn’t let this deter him, he kept the schedule on track with shooting the parts, which didn’t require Prabhas’s presence.

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If your co-founder, investor or star employee quits, would you still continue to run the show? How?[/b]

SS Rajamouli was accused for the plagiarism of the look of a certain character and the poster of the movie. He didn’t give a damn, because he knew his work was original.

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What have you done to ensure that your idea or product is original and cannot be duplicated?[/b]

SS Rajamouli adopted innovative and affordable marketing strategies to create a buzz around his movie.

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How would you promote your product without creating a dent in your pocket?
 
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