4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS - Marketing Research

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1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224

2ND SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you use to complete your research. Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research along with timelines. (10 Marks)
3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

2. You are the Head of a Market Research Organization. Your FMCG client has recently introduced “Digest Healer,” a new type of biscuit that contains ingredients that are meant to be good for Diabetic patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client. (10 Marks)
3RD SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

3. You have been recently appointed as a “New Product Development” Head for a South Indian fast food retail chain conglomerate named as “Gujarat is Great” which operates in Western & Southern India regions only. You have been asked to develop 2 new innovative products as part of their Menu.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer. (5 Marks)
4TH SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
[email protected]
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224

1ST SEM NMIMS DEC 2019 SOLVED ASSIGNMENTS

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