FOUR P’S OF MARKETING
There are 4 P’S of marketing in which the marketing of the firm is depends and they are explained as follows:
1) Product 2)Price 3) Place 4) Promotion
1) Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
The Fame is providing the Fame yellow pages to its client for the information and advertisement in the yellow pages and creates brand awareness in the mind of the customer about Fame yellow pages. The Fame infoline is also providing some complementary services along with Fame yellow pages to the client are;
Fame Infoline: No. 27777777
Web site: 1) www.fameyellowpages.com, 2) www.fameinfoline.com, 3) www.fameyp.com
SMS campaign
SMS campaign is like doing advertisement through sms without any disturbance or any more expenses it is affordable.
2) Price:
Pricing decisions includes profit margins and the probable pricing response of
Competitors as well as the Price which can be up to the expectation of clients. Pricing includes not only the list price, but also discounted as well as Different types of Taxes which are levied.
There are different prices set for the customers belonging to the different categories. As per the interest, size of Ad and paying capability of the clients, the prices are moulded accordingly.
For example: The prices which are imposed on the B2C category is Higher then the prices imposed on B2B category, in which B2C comes under Scat category and B2B comes under Regular category. The prices will be different for both the clients for particular respective ads.
3) Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
The Fame yellow pages will be distributed in Mumbai, Navi Mumbai and Thane other region as recommended by the client in near by areas and in this 50% is distributed in the corporate world, 10% to the malls and 40% is distributed in the prime residential areas.
4) Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
Various promotion tools used by Fame. Some of them are given below:
• Continuous Advertisement through different mode of media
• More then 100 hoardings
• 250 Bus Back Panel Ads
• 25000 Train Stickers
• 250 Business Development Executives
• 50 Business Development Managers
• 15 Assistant Sales Managers
There are 4 P’S of marketing in which the marketing of the firm is depends and they are explained as follows:
1) Product 2)Price 3) Place 4) Promotion
1) Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
The Fame is providing the Fame yellow pages to its client for the information and advertisement in the yellow pages and creates brand awareness in the mind of the customer about Fame yellow pages. The Fame infoline is also providing some complementary services along with Fame yellow pages to the client are;
Fame Infoline: No. 27777777
Web site: 1) www.fameyellowpages.com, 2) www.fameinfoline.com, 3) www.fameyp.com
SMS campaign
SMS campaign is like doing advertisement through sms without any disturbance or any more expenses it is affordable.
2) Price:
Pricing decisions includes profit margins and the probable pricing response of
Competitors as well as the Price which can be up to the expectation of clients. Pricing includes not only the list price, but also discounted as well as Different types of Taxes which are levied.
There are different prices set for the customers belonging to the different categories. As per the interest, size of Ad and paying capability of the clients, the prices are moulded accordingly.
For example: The prices which are imposed on the B2C category is Higher then the prices imposed on B2B category, in which B2C comes under Scat category and B2B comes under Regular category. The prices will be different for both the clients for particular respective ads.
3) Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
The Fame yellow pages will be distributed in Mumbai, Navi Mumbai and Thane other region as recommended by the client in near by areas and in this 50% is distributed in the corporate world, 10% to the malls and 40% is distributed in the prime residential areas.
4) Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
Various promotion tools used by Fame. Some of them are given below:
• Continuous Advertisement through different mode of media
• More then 100 hoardings
• 250 Bus Back Panel Ads
• 25000 Train Stickers
• 250 Business Development Executives
• 50 Business Development Managers
• 15 Assistant Sales Managers