Description
A detailed analysis on the smatphone industry with top key players, history, brands, strategies and exclusive 4P's and STP's of Samsung and Iphone and recommendation and conclusion.
Presentation by
By Mohammed Mohsin Golandaz
In the 1870s, two inventors Elisha Gray and Alexander Graham Bell both independently designed devices that could transmit speech electrically (the telephone). Both men rushed their respective designs to the patent office within hours of each other, Alexander Graham Bell patented his telephone first. Elisha Gray and Alexander Graham Bell entered into a famous legal battle over the invention of the telephone, which Bell won. First Voice - Mr. Watson, come here. I want to see you: Alexander Graham Bell's notebook entry of 10 March 1876 describes his successful experiment with the telephone. Speaking through the instrument to his assistant, Thomas A. Watson, in the next room, Bell utters these famous first words, "Mr. Watson -- come here -- I want to see you.“
Alexander Graham Bel
Born on March 3, 1847, in Edinburgh, Scotland, Alexander Graham Bell was the son and grandson of authorities in elocution and the correction of speech. Educated to pursue a career in the same specialty, his knowledge of the nature of sound led him not only to teach the deaf, but also to invent the telephone.
• Market Czars
? Nokia ?Sony ?Blackberry
• Market Size • Apple
?History
?Brands
?Marketing Strategies (STP’s and 4P’s) ?Apple iPhone 5 (Official Video)
• Samsung
?History ?Brands ?Marketing Strategies (STP’s and 4P’s) ?Samsung Galaxy S 3 Smartphone (Official Video)
Recommendation and Conclusion
Market Czars
Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications network equipment and services. Nokia has around 97,798 employees across 120 countries, sales in more than 150 countries and annual revenues of around €30 billion. It is the world's second-largest mobile phone maker by 2012 unit sales (after Samsung), with a global market share of 22.5% in the first quarter of that year. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered a declining market share as a result of the growing use of Smartphone's from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid2012.[9][10] Since February 2011, Nokia has had a strategic partnership with Microsoft, as part of which all Nokia Smartphone's will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011. After this move, sales were not impressive and Nokia made 6-consecutive loss-making quarters from Q2 2011 to Q3 2012. The Q4 2012 results saw Nokia return to profit generated mostly by Nokia Siemens Network and helped by the sale of real-estate and the Vertu business unit. Smartphone sales are still low with only 4.4 million Lumia and 2.2 Symbian sales and the smart devices business unit is still loss making
Espoo
Sony Corporation referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in K?nan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics (including video games, network services and medical business), Motion pictures, Music and Financial Services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and thirdlargest television manufacturer in the world, after Samsung Electronics and LG Electronics. The Sony Group is a Japan-based corporate group primarily focused on the Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. The group consists of Sony Corporation (holding and electronics), Sony Computer Entertainment (game), Sony Pictures Entertainment (motion pictures), Sony Music Entertainment (music), Sony/ATV Music Publishing (music publishing), Sony Financial Holdings (financial services) and others. Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.
Research In Motion Limited (RIM), doing business as BlackBerry, is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along with Jim Balsillie until January 22, 2012. Its current CEO is Thorsten Heins. Research in Motion was founded in 1984 by Mike Lizards; he named the company in reference to the term "poetry in motion", which he had recently encountered in a football-related article in a newspaper. The company worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive Pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola. RIM's early development was financed by Canadian institutional and venture capital investors in 1995 through a private placement in the privately held company. Working Ventures Canadian Fund Inc. led the first venture round with a C$5,000,000 investment with the proceeds being used to complete the development of RIM's two-way paging system hardware and software. A total of C$30,000,000 in preIPO financing was raised by the company prior to its initial public offering on the Toronto Stock Exchange in January 1998 under the symbol RIM.
In 1999, RIM introduced the BlackBerry 850 pager. Named in reference to the resemblance of its keyboard's keys to the druplets of the blackberry fruit, the device could receive push email from a Microsoft Exchange server using its complementary server software, BlackBerry Enterprise Server (BES). The introduction of the BlackBerry set the stage for future enterprise-oriented products from the company, such as the BlackBerry 957 in April 2000, the first BlackBerry Smartphone
Waterloo Ontario
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store.[21] It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013.As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion.
1976–80: Founding and incorporation
Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne[1] to sell the Apple I personal computer kit. The kits were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club.The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which is less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in 2013 dollars, adjusted for inflation.
1986–97: Decline
During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts.Ultimately, none of these products helped, as Apple's market share and stock prices continued to slide.
1998–2005: Return to profitability
On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone.The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.
2005–07: Transition to Intel
At the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006.[81] On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced.[The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro, MacBook, and MacBook Pro became their respective successors.[82][83] On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips. 2007–11: Widespread success Apple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. In addition, the implementation of a store for the purchase of software applications represented a new business model. Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of such a user interface that included particular pre-programmed touch gestures. 2011–present: Post–Steve Jobs era On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs' day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions for the company."[Apple became the most valuable consumer-facing brand in the world
Series
Types
Price
Computer
iMac, eMac, Mac mini, Power Mac, Xserve RAID, Mac Pro, iBook , MacBook, MacBook Pro, MacBook air iPod, iPod mini, iPod nano, iPod Shuffle, Apple TV, iPod classic, iPod touch, iPad iPhone, iPhone 3GS, iPhone 4, iPhone 4s.
?3000—20000
Digital
?300— 3000
Telephone
?2000—5000
Countries
Main products
Centralization of customer age
From 15 to 45
Main Customers
Developed countries
iphone, Mac, iTunes, software of apple
People who are in middle and high living standards(most of them are loyal customers)
People who are in middle living standard
Developing countries
iPhone, ipad, ipod
From 18 to 35
Strategies Advertising
Type
Apple spread information of products to customers by mass media.(TV, radio, press, cinema, posters and the internet). For example, in 1984, Apple Inc. spent 800,000 dollars in advertising for Macintosh. Journalists anywhere in America consider the advertisement is very unique and innovated. Then the advertisement appeared frequently on TV and NEWS, which tell Apple’s features, attracting customers. Later more and more customers begin pursue Apple products. In 2004, Apple Inc. sponsored “the Fifth computer-making activities for countrywide primary & secondary students” in Shandong, China. In 2011, Apple Inc. made caring donation to the victims of the deadly earthquake in Japan and initiated the Red 4 Cross’s donation. Apple succeeds in public relationship, which improves goodwill and attracts public attention. the company offer coupons , premiums, special offers, free gifts. It’s a good way to stimulate trial, to add value and bring customer loyalty. Apple should also make efforts in promotion strategies, hold more charities, sponsor some internet games, competition prize activities and so on.
Public relationship
Sales promotion
Apple belongs to B2C business. ?It has 274 stores which give high visibility. ? It has 3000 resellers which have high service level and more capillary distribution. ? It has 320 large distributions which drive huge volumes of traffic and its absence of differentiation avoided through corners.
?It has on-line stores in 36 countries which has visibility web and worldwide, and give mass atomization for customers.
As shown in the above figure, Apple Inc. has two distribution channels. Limited distribution channels lead to Apple’s lower market shares. Apple Inc. should expand more distribution channels. It’s also a good idea to direct –selling TVs, mail order or online shopping.
Target customers
Target customers are pursuing
Popular, fashion, functional Functional, practical, logical, good operating system Creative, modern, activate, fashion, unique
Students Academic world Creative professionals Business and individual consumers
Worth, good value for money, modern
Strategies
High quality and attractive products. Apple has a big technology strength, it emphasizes research & development and have a powerful innovation capacity. It has outstanding R&D design teams. Leadership in electronic industry and high technology. Apple owns self-developing operation system that no other company can exceed Apple in product performance. It has automatic, digital and intelligent organization. Leading the product design. It cooperates with a lot of foreign electronic companies. Like Foxconn in China Apple is good at designing the best products in beauty aspect .Creative employees Diversity products. Apple company has touched a lot high technology industry, but its main industry is in microcomputer industry and smart phone industry. Good relationship with customers
Samsung Group Korean pronunciation is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups - Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),Samsung Heavy Industries (the world's secondlargest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company),Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea),Samsung Techwin (a surveillance, aeronautics, optoelectronics, automations and weapons technology company) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues)..
1938 to 1970 In 1938,[13] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. 1970 to 1990
In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s.
1990 to 2000
amsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates.[In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation
2000 to 2012
In 2001 Samsung Techwin became the sole supplier of a combustor module for the Rolls-Royce Trent 900 used by the Airbus A380, the world's largest passenger airliner. Samsung Techwin is also a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company has committed ?2.1 trillion
Series
Types
Price
Computer/ Laptop
NP900X4C, NP530U3C, NP350E5C, NP700Z5C, 900X3C
$ 1000—5000
Digital Camera Galaxy EK, Samsung DV300F, ES90, NX10, NX20
$ 75— 1000
Smart Phones Galaxy S3, Galaxy Note 2, Galaxy S DUOS, Galaxy Ace Plus, Samsung Focus, Samsung Hero Samsung TV
$ 100— 1500
Samsung UA55ES8000M, Smart TV, Samsung $ 300- $10,000 UA75ES9000, Plasma Series, LCD Series
Countries
Main products
Centralization of customer age
Main Customers
Developed countries
Galaxy S3, S4, NP900X4C, From 15 to 45 Samsung UA55ES8000M, Smart TV,
People who are in middle and high living standards(most of them are loyal customers)
People who are in middle living standard
Developing countries
Galaxy S1, S2, S3, From 18 to 35 Samsung Focus, Samsung Hero, 900X3C, Plasma Series, LCD Series
Strategies Students
Type
Samsung has mobile phones for youth, age of 16-29, for businessmen etc. for middleclass youth it has Samsung Guru which is for govt. lower class workers also. Guru has many variants; it is coming in 3G also. It is a good option if you want to get a cheap 3G handset. Samsung Galaxy is a good option for youth as it has many attractive features as Wi-Fi, 3G. Galaxy is also for Businessmen. Samsung mobile is available for those customers too who have their choice based on their lifestyle. Samsung came with some so fancy mobile phones specially for girls and cheaper touch screen stylish phones so that everyone can enjoy touch screen The rate of normal mobiles. Samsung has its range of mobile phones start from 1200to 32,000+.
Academic world
Samsung has partnered with IT industry leaders to bring you the most relevant enterprise solutions and the most comprehensive mobile implementation of Exchange ActiveSync. Decidedly adept in security concerns and the answer to your every business need, the Galaxy S II is ready for serious enterprise usage.
Target is not only number driven but also about acquiring and retaining customers.
Loyal Customer
Insight into Samsung's strategy for selective distribution According to a survey by PC online, shown in the graph below, we find that 42% of people find out about MP3 products from internet articles. If you add in the ads that are placed online, then 57% of people receive their information from the internet. This is followed by friend recommendation at 12%. This stresses the importance of the internet as a channel of not only distributing Samsung's MP3 products, but also the importance of communicating through the internet. In the future, Samsung should continue to use multiple channels for communication and distribution, but it should focus on using the internet as a useful tool. This means placing advertisements on the internet and also using the internet as a channel for selling the product. Therefore, Samsung should use distribution channels such as: Selling and advertising the Mp3 products through the internet Direct stores Retailers' shops The customer contact hotline Television advertisement
Strategies
It focuses more on the real margin which comes from mid-to-high-end segments Samsung Concept Store Market making & category creation in small towns Wider Care Network Access to Samsung care line Pioneering in the 3G segment of mobile phones. Branded itself as a synonym for quality. Created a Unique Brand Image for itself as a high end value driven brand.
Strategies Advertising
Type
Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past, with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want, strategies can be devised as to how Samsung can increase their share of the MP3/PMP market. Furthermore, by comparing Samsung's strengths and weaknesses to that of the competition, opportunities can be identified and capitalised on. Studying things such as the mediums by which customers will receive information about MP3 products has also proved useful, and can serve as a guide to how much emphasis should be placed on each channel. By combining all of this information, a marketing plan can be developed to help the overall growth of the MP3/PMP division, which will benefit Samsung as a whole.
Public relationship
Samsung was promoting its new MP3 players and targeted at teenagers because it was discovered that the youngsters and teenagers spent their much time online at places such as Habbo Hotel. Their main objective was not only to create awareness of the product and better understanding but also engaged their target customers. In today's world, Digital Audio Players are difficult to get noticed but Samsung is working hard to break Apple's monopoly and control in the market. To compete with Apple, we have to launch new striking PMP/MP3 players at the same target customers of the Apple in order to make our hold and mark on the PMP/MP3 player market the company offer coupons , premiums, special offers, free gifts. It’s a good way to stimulate trial, to add value and bring customer loyalty. Apple should also make efforts in promotion strategies, hold more charities, sponsor some internet games, competition prize activities and so on.
Sales promotion
Design
iPhone 5 - 7.6mm thick, metal casing, non-removable battery Samsung Galaxy S3 - 8.6mm thick, plastic casing, removable battery
A case of metal versus plastic, and hard lines against smoother curves, the iPhone 5 and Samsung Galaxy S3 have quite different approaches to handset design. The two iPhone models released prior to the iPhone 5 featured glass panels on the front and rear, which gave the phone’s a hard, solid feel. However, rear glass plate has now been replaced with metal - aluminium. This marks an even greater shift in design than a simple switch of glass for metal, as the previous iPhone 4S used steel for its metallic parts, rather than aluminium. Steel is harder, but also heavier. The use of aluminium is what lets the iPhone 5 slim down to 112g and 7.6 thick. It’s a very slim and lightweight phone. The Samsung Galaxy S3 has slightly less of an obsession with being small and thin, and it’s structurally closer to its forebears than the iPhone 5 is. It’s a plastic-bodied phone – another design choice that help keeps weight down – with a removable rear battery cover. Much of the criticism the Samsung Galaxy S3 has received since its launch in May 2012 is down to this plastic battery cover. It’s perilously thin, which becomes especially noticeable when you take the thing off to access the phone’s battery or microSD memory card slot. Real-world testing of the ruggedness shows that there’s nothing wrong with the Samsung Galaxy S3’s construction, though. Both phones are tough, despite feeling lightweight (iPhone 5) and a touch plasticky (Samsung Galaxy S3) in-hand. The shapes of the phones are quite different, though. With a more widescreen-aspect display, the iPhone 5 is a good deal less wide - 58.6mm against the Samsung Galaxy S3’s 70.6mm. This is one of the most compelling design reasons to choose a Galaxy S3 over the iPhone 5 for people with smaller hands. Sheer size means that most people will have to stretch to reach from one side of the Galaxy S3 screen to the other, one-handed. And it gets surprisingly annoying. The Samsung Galaxy S3 wins a point back for its fairly wide choice of finishes. The iPhone 5 is only available in two colours, black and white. The Galaxy S3 comes in white, black, blue, red, grey and brown.
Price and Deals
iPhone 5 – From £529 SIM-free, or £36 a month on contract Samsung Galaxy S3 – From £391 SIM-free, or £30 a month on contract
Now that both the Samsung Galaxy S3 and iPhone 5 are at least a few months old, the benefits of not buying Apple have become very clear. The price of the Samsung Galaxy S3 has steadily dropped since May, but in most places the iPhone 5 has maintained its initial high cost. SIM-free the 16GB iPhone 5 costs £529, while the 16GB Samsung Galaxy S3 sells at around £390-400. Slightly better deals are commonly available online if you search around too, letting you save a few quid extra with a bit of effort. The price difference continues in contract deals. One of our favourite deals available at present for the Samsung galaxy S3 is the Tesco £30-a-month contract. It gets you the phone for free, 500 minutes, 5000 texts and 1GB of data a month. Comparable deals are available from the other main carriers too. Similar deals on the iPhone 5 tend to cost around £5 more a month. It’s not a wallet-sucking extra expense, but do consider how much this might add up to over a two-year contract - £120. That’s almost exactly the price difference between the SIM-free cost of the phones.
Screen
iPhone 5 - 4in IPS, 1,136 x 640 resolution Samsung Galaxy S3 - 4.8in Super AMOLED, 1,280 x 720 resolution
Cards on the table time – both the iPhone 5 and Samsung Galaxy S3 have excellent screens. However, they’re about as different as top-end smartphone screens get.
The iPhone 5’s is more widescreen, letting the display expand without making the phone any wider than the iPhone 4S. Less concerned with keeping the phone palm-friendly, the 720p 4.8-inch monster screen of the Samsung Galaxy S3 does not compromise on size. Sharpness is slightly better in the iPhone 5 too. Although the pixel densities of the displays are comparable, 306dpi for the Samsung Galaxy S3 and 326dpi for the iPhone 5, the Samsung Galaxy S3 uses a PenTile pixel construction. This is an uneven subpixel array that makes text look slightly fuzzy. Samsung claims that a PenTile-style display increases the lifespan of screens, but as it ironed-out the problem in the Samsung Galaxy Note 2, it clearly sees there is an issue here. The Note 2 has a full-RGB subpixel structure, avoiding the PenTile sharpness problem.
Battery
iPhone 5 – 1440mAh, non-removable Samsung Galaxy S3 – 2100mAh, removable
Battery stamina is a hard thing to measure in phones, because we use them for such a wide array of tasks. However, the pure numbers show that the Samsung Galaxy S3 undeniably has a much larger main unit than the iPhone 5, 2100mAh against the iPhone’s 1440mAh Set to constant tasks, such as web browsing, the Samsung Galaxy S3 wins. Consumer advocate Which? Set the phones to web browse the web constantly until their batteries gave up. The Galaxy S3 lasted for 359 minutes, while the iPhone 5 conked out after a mere 200. Ouch. In general use, the difference is less marked. With 3G engaged, you’ll need to charge the devices every other day, or every day with intense use.
Power
iPhone 5 – Apple A6 1.2GHz dual-core CPU, triple-core PowerVR SGX 543MP3 GPU, 1GB RAM Samsung Galaxy S3 – Exynos 4412 1.4GHz Quad-core CPU, Mali400MP GPU, 1GB RAM
When thinking about processing power, there are two sides to consider. You can assess raw power through benchmarks, and how well developers have put the power to good use. Starting with raw power, in the Geekbench benchmarking tool, the Exynos 4412 processor of the Samsung Galaxy S3 beats the iPhone 5. It scores 1720 points against the iPhone 5’s 1660. Geekbench is designed to comprehensively test a device’s processing pow er. This power is put to better use in an iPhone too, because of a situation we already mentioned when discussing apps and games. As the iPhone gaming market is more lucrative than Android, games are often made for iPhones first, rather than Androids, and if a device’s full potential is to be realised, it’ll be the iPhone 5’s. Of course, there’s an extent to which developers have to keep in mind the “limited” power reserves of the millions of iPhone 4s and iPhone 4Ss out there too. The iPhone 5 dev scene isn’t perfect, but it is healthy.
doc_837674747.ppsx
A detailed analysis on the smatphone industry with top key players, history, brands, strategies and exclusive 4P's and STP's of Samsung and Iphone and recommendation and conclusion.
Presentation by
By Mohammed Mohsin Golandaz
In the 1870s, two inventors Elisha Gray and Alexander Graham Bell both independently designed devices that could transmit speech electrically (the telephone). Both men rushed their respective designs to the patent office within hours of each other, Alexander Graham Bell patented his telephone first. Elisha Gray and Alexander Graham Bell entered into a famous legal battle over the invention of the telephone, which Bell won. First Voice - Mr. Watson, come here. I want to see you: Alexander Graham Bell's notebook entry of 10 March 1876 describes his successful experiment with the telephone. Speaking through the instrument to his assistant, Thomas A. Watson, in the next room, Bell utters these famous first words, "Mr. Watson -- come here -- I want to see you.“
Alexander Graham Bel
Born on March 3, 1847, in Edinburgh, Scotland, Alexander Graham Bell was the son and grandson of authorities in elocution and the correction of speech. Educated to pursue a career in the same specialty, his knowledge of the nature of sound led him not only to teach the deaf, but also to invent the telephone.
• Market Czars
? Nokia ?Sony ?Blackberry
• Market Size • Apple
?History
?Brands
?Marketing Strategies (STP’s and 4P’s) ?Apple iPhone 5 (Official Video)
• Samsung
?History ?Brands ?Marketing Strategies (STP’s and 4P’s) ?Samsung Galaxy S 3 Smartphone (Official Video)
Recommendation and Conclusion
Market Czars
Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications network equipment and services. Nokia has around 97,798 employees across 120 countries, sales in more than 150 countries and annual revenues of around €30 billion. It is the world's second-largest mobile phone maker by 2012 unit sales (after Samsung), with a global market share of 22.5% in the first quarter of that year. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered a declining market share as a result of the growing use of Smartphone's from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of US$40 in late 2007 to under US$2 in mid2012.[9][10] Since February 2011, Nokia has had a strategic partnership with Microsoft, as part of which all Nokia Smartphone's will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011. After this move, sales were not impressive and Nokia made 6-consecutive loss-making quarters from Q2 2011 to Q3 2012. The Q4 2012 results saw Nokia return to profit generated mostly by Nokia Siemens Network and helped by the sale of real-estate and the Vertu business unit. Smartphone sales are still low with only 4.4 million Lumia and 2.2 Symbian sales and the smart devices business unit is still loss making
Espoo
Sony Corporation referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in K?nan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics (including video games, network services and medical business), Motion pictures, Music and Financial Services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and thirdlargest television manufacturer in the world, after Samsung Electronics and LG Electronics. The Sony Group is a Japan-based corporate group primarily focused on the Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. The group consists of Sony Corporation (holding and electronics), Sony Computer Entertainment (game), Sony Pictures Entertainment (motion pictures), Sony Music Entertainment (music), Sony/ATV Music Publishing (music publishing), Sony Financial Holdings (financial services) and others. Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.
Research In Motion Limited (RIM), doing business as BlackBerry, is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along with Jim Balsillie until January 22, 2012. Its current CEO is Thorsten Heins. Research in Motion was founded in 1984 by Mike Lizards; he named the company in reference to the term "poetry in motion", which he had recently encountered in a football-related article in a newspaper. The company worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive Pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola. RIM's early development was financed by Canadian institutional and venture capital investors in 1995 through a private placement in the privately held company. Working Ventures Canadian Fund Inc. led the first venture round with a C$5,000,000 investment with the proceeds being used to complete the development of RIM's two-way paging system hardware and software. A total of C$30,000,000 in preIPO financing was raised by the company prior to its initial public offering on the Toronto Stock Exchange in January 1998 under the symbol RIM.
In 1999, RIM introduced the BlackBerry 850 pager. Named in reference to the resemblance of its keyboard's keys to the druplets of the blackberry fruit, the device could receive push email from a Microsoft Exchange server using its complementary server software, BlackBerry Enterprise Server (BES). The introduction of the BlackBerry set the stage for future enterprise-oriented products from the company, such as the BlackBerry 957 in April 2000, the first BlackBerry Smartphone
Waterloo Ontario
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word "Computer" was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store.[21] It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013.As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion.
1976–80: Founding and incorporation
Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne[1] to sell the Apple I personal computer kit. The kits were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club.The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which is less than what is today considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,723 in 2013 dollars, adjusted for inflation.
1986–97: Decline
During this time Apple experimented with a number of other failed consumer targeted products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts.Ultimately, none of these products helped, as Apple's market share and stock prices continued to slide.
1998–2005: Return to profitability
On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Jonathan Ive, who would later design the iPod and the iPhone.The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.
2005–07: Transition to Intel
At the Worldwide Developers Conference keynote address on June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006.[81] On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over one year sooner than announced.[The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro, MacBook, and MacBook Pro became their respective successors.[82][83] On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips. 2007–11: Widespread success Apple achieved widespread success with its iPhone, iPod Touch and iPad products, which introduced innovations in mobile phones, portable music players and personal computers respectively. In addition, the implementation of a store for the purchase of software applications represented a new business model. Touch screens had been invented and seen in mobile devices before, but Apple was the first to achieve mass market adoption of such a user interface that included particular pre-programmed touch gestures. 2011–present: Post–Steve Jobs era On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief operating officer Tim Cook assumed Jobs' day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions for the company."[Apple became the most valuable consumer-facing brand in the world
Series
Types
Price
Computer
iMac, eMac, Mac mini, Power Mac, Xserve RAID, Mac Pro, iBook , MacBook, MacBook Pro, MacBook air iPod, iPod mini, iPod nano, iPod Shuffle, Apple TV, iPod classic, iPod touch, iPad iPhone, iPhone 3GS, iPhone 4, iPhone 4s.
?3000—20000
Digital
?300— 3000
Telephone
?2000—5000
Countries
Main products
Centralization of customer age
From 15 to 45
Main Customers
Developed countries
iphone, Mac, iTunes, software of apple
People who are in middle and high living standards(most of them are loyal customers)
People who are in middle living standard
Developing countries
iPhone, ipad, ipod
From 18 to 35
Strategies Advertising
Type
Apple spread information of products to customers by mass media.(TV, radio, press, cinema, posters and the internet). For example, in 1984, Apple Inc. spent 800,000 dollars in advertising for Macintosh. Journalists anywhere in America consider the advertisement is very unique and innovated. Then the advertisement appeared frequently on TV and NEWS, which tell Apple’s features, attracting customers. Later more and more customers begin pursue Apple products. In 2004, Apple Inc. sponsored “the Fifth computer-making activities for countrywide primary & secondary students” in Shandong, China. In 2011, Apple Inc. made caring donation to the victims of the deadly earthquake in Japan and initiated the Red 4 Cross’s donation. Apple succeeds in public relationship, which improves goodwill and attracts public attention. the company offer coupons , premiums, special offers, free gifts. It’s a good way to stimulate trial, to add value and bring customer loyalty. Apple should also make efforts in promotion strategies, hold more charities, sponsor some internet games, competition prize activities and so on.
Public relationship
Sales promotion
Apple belongs to B2C business. ?It has 274 stores which give high visibility. ? It has 3000 resellers which have high service level and more capillary distribution. ? It has 320 large distributions which drive huge volumes of traffic and its absence of differentiation avoided through corners.
?It has on-line stores in 36 countries which has visibility web and worldwide, and give mass atomization for customers.
As shown in the above figure, Apple Inc. has two distribution channels. Limited distribution channels lead to Apple’s lower market shares. Apple Inc. should expand more distribution channels. It’s also a good idea to direct –selling TVs, mail order or online shopping.
Target customers
Target customers are pursuing
Popular, fashion, functional Functional, practical, logical, good operating system Creative, modern, activate, fashion, unique
Students Academic world Creative professionals Business and individual consumers
Worth, good value for money, modern
Strategies
High quality and attractive products. Apple has a big technology strength, it emphasizes research & development and have a powerful innovation capacity. It has outstanding R&D design teams. Leadership in electronic industry and high technology. Apple owns self-developing operation system that no other company can exceed Apple in product performance. It has automatic, digital and intelligent organization. Leading the product design. It cooperates with a lot of foreign electronic companies. Like Foxconn in China Apple is good at designing the best products in beauty aspect .Creative employees Diversity products. Apple company has touched a lot high technology industry, but its main industry is in microcomputer industry and smart phone industry. Good relationship with customers
Samsung Group Korean pronunciation is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups - Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),Samsung Heavy Industries (the world's secondlargest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company),Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea),Samsung Techwin (a surveillance, aeronautics, optoelectronics, automations and weapons technology company) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues)..
1938 to 1970 In 1938,[13] Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe (a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in groceries produced in and around the city and produced its own noodles. The company prospered and Lee moved its head office to Seoul in 1947. 1970 to 1990
In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications hardware industry. Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s.
1990 to 2000
amsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates.[In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation
2000 to 2012
In 2001 Samsung Techwin became the sole supplier of a combustor module for the Rolls-Royce Trent 900 used by the Airbus A380, the world's largest passenger airliner. Samsung Techwin is also a revenue-sharing participant in the Boeing's 787 Dreamliner GEnx engine program. In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company has committed ?2.1 trillion
Series
Types
Price
Computer/ Laptop
NP900X4C, NP530U3C, NP350E5C, NP700Z5C, 900X3C
$ 1000—5000
Digital Camera Galaxy EK, Samsung DV300F, ES90, NX10, NX20
$ 75— 1000
Smart Phones Galaxy S3, Galaxy Note 2, Galaxy S DUOS, Galaxy Ace Plus, Samsung Focus, Samsung Hero Samsung TV
$ 100— 1500
Samsung UA55ES8000M, Smart TV, Samsung $ 300- $10,000 UA75ES9000, Plasma Series, LCD Series
Countries
Main products
Centralization of customer age
Main Customers
Developed countries
Galaxy S3, S4, NP900X4C, From 15 to 45 Samsung UA55ES8000M, Smart TV,
People who are in middle and high living standards(most of them are loyal customers)
People who are in middle living standard
Developing countries
Galaxy S1, S2, S3, From 18 to 35 Samsung Focus, Samsung Hero, 900X3C, Plasma Series, LCD Series
Strategies Students
Type
Samsung has mobile phones for youth, age of 16-29, for businessmen etc. for middleclass youth it has Samsung Guru which is for govt. lower class workers also. Guru has many variants; it is coming in 3G also. It is a good option if you want to get a cheap 3G handset. Samsung Galaxy is a good option for youth as it has many attractive features as Wi-Fi, 3G. Galaxy is also for Businessmen. Samsung mobile is available for those customers too who have their choice based on their lifestyle. Samsung came with some so fancy mobile phones specially for girls and cheaper touch screen stylish phones so that everyone can enjoy touch screen The rate of normal mobiles. Samsung has its range of mobile phones start from 1200to 32,000+.
Academic world
Samsung has partnered with IT industry leaders to bring you the most relevant enterprise solutions and the most comprehensive mobile implementation of Exchange ActiveSync. Decidedly adept in security concerns and the answer to your every business need, the Galaxy S II is ready for serious enterprise usage.
Target is not only number driven but also about acquiring and retaining customers.
Loyal Customer
Insight into Samsung's strategy for selective distribution According to a survey by PC online, shown in the graph below, we find that 42% of people find out about MP3 products from internet articles. If you add in the ads that are placed online, then 57% of people receive their information from the internet. This is followed by friend recommendation at 12%. This stresses the importance of the internet as a channel of not only distributing Samsung's MP3 products, but also the importance of communicating through the internet. In the future, Samsung should continue to use multiple channels for communication and distribution, but it should focus on using the internet as a useful tool. This means placing advertisements on the internet and also using the internet as a channel for selling the product. Therefore, Samsung should use distribution channels such as: Selling and advertising the Mp3 products through the internet Direct stores Retailers' shops The customer contact hotline Television advertisement
Strategies
It focuses more on the real margin which comes from mid-to-high-end segments Samsung Concept Store Market making & category creation in small towns Wider Care Network Access to Samsung care line Pioneering in the 3G segment of mobile phones. Branded itself as a synonym for quality. Created a Unique Brand Image for itself as a high end value driven brand.
Strategies Advertising
Type
Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past, with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want, strategies can be devised as to how Samsung can increase their share of the MP3/PMP market. Furthermore, by comparing Samsung's strengths and weaknesses to that of the competition, opportunities can be identified and capitalised on. Studying things such as the mediums by which customers will receive information about MP3 products has also proved useful, and can serve as a guide to how much emphasis should be placed on each channel. By combining all of this information, a marketing plan can be developed to help the overall growth of the MP3/PMP division, which will benefit Samsung as a whole.
Public relationship
Samsung was promoting its new MP3 players and targeted at teenagers because it was discovered that the youngsters and teenagers spent their much time online at places such as Habbo Hotel. Their main objective was not only to create awareness of the product and better understanding but also engaged their target customers. In today's world, Digital Audio Players are difficult to get noticed but Samsung is working hard to break Apple's monopoly and control in the market. To compete with Apple, we have to launch new striking PMP/MP3 players at the same target customers of the Apple in order to make our hold and mark on the PMP/MP3 player market the company offer coupons , premiums, special offers, free gifts. It’s a good way to stimulate trial, to add value and bring customer loyalty. Apple should also make efforts in promotion strategies, hold more charities, sponsor some internet games, competition prize activities and so on.
Sales promotion
Design
iPhone 5 - 7.6mm thick, metal casing, non-removable battery Samsung Galaxy S3 - 8.6mm thick, plastic casing, removable battery
A case of metal versus plastic, and hard lines against smoother curves, the iPhone 5 and Samsung Galaxy S3 have quite different approaches to handset design. The two iPhone models released prior to the iPhone 5 featured glass panels on the front and rear, which gave the phone’s a hard, solid feel. However, rear glass plate has now been replaced with metal - aluminium. This marks an even greater shift in design than a simple switch of glass for metal, as the previous iPhone 4S used steel for its metallic parts, rather than aluminium. Steel is harder, but also heavier. The use of aluminium is what lets the iPhone 5 slim down to 112g and 7.6 thick. It’s a very slim and lightweight phone. The Samsung Galaxy S3 has slightly less of an obsession with being small and thin, and it’s structurally closer to its forebears than the iPhone 5 is. It’s a plastic-bodied phone – another design choice that help keeps weight down – with a removable rear battery cover. Much of the criticism the Samsung Galaxy S3 has received since its launch in May 2012 is down to this plastic battery cover. It’s perilously thin, which becomes especially noticeable when you take the thing off to access the phone’s battery or microSD memory card slot. Real-world testing of the ruggedness shows that there’s nothing wrong with the Samsung Galaxy S3’s construction, though. Both phones are tough, despite feeling lightweight (iPhone 5) and a touch plasticky (Samsung Galaxy S3) in-hand. The shapes of the phones are quite different, though. With a more widescreen-aspect display, the iPhone 5 is a good deal less wide - 58.6mm against the Samsung Galaxy S3’s 70.6mm. This is one of the most compelling design reasons to choose a Galaxy S3 over the iPhone 5 for people with smaller hands. Sheer size means that most people will have to stretch to reach from one side of the Galaxy S3 screen to the other, one-handed. And it gets surprisingly annoying. The Samsung Galaxy S3 wins a point back for its fairly wide choice of finishes. The iPhone 5 is only available in two colours, black and white. The Galaxy S3 comes in white, black, blue, red, grey and brown.
Price and Deals
iPhone 5 – From £529 SIM-free, or £36 a month on contract Samsung Galaxy S3 – From £391 SIM-free, or £30 a month on contract
Now that both the Samsung Galaxy S3 and iPhone 5 are at least a few months old, the benefits of not buying Apple have become very clear. The price of the Samsung Galaxy S3 has steadily dropped since May, but in most places the iPhone 5 has maintained its initial high cost. SIM-free the 16GB iPhone 5 costs £529, while the 16GB Samsung Galaxy S3 sells at around £390-400. Slightly better deals are commonly available online if you search around too, letting you save a few quid extra with a bit of effort. The price difference continues in contract deals. One of our favourite deals available at present for the Samsung galaxy S3 is the Tesco £30-a-month contract. It gets you the phone for free, 500 minutes, 5000 texts and 1GB of data a month. Comparable deals are available from the other main carriers too. Similar deals on the iPhone 5 tend to cost around £5 more a month. It’s not a wallet-sucking extra expense, but do consider how much this might add up to over a two-year contract - £120. That’s almost exactly the price difference between the SIM-free cost of the phones.
Screen
iPhone 5 - 4in IPS, 1,136 x 640 resolution Samsung Galaxy S3 - 4.8in Super AMOLED, 1,280 x 720 resolution
Cards on the table time – both the iPhone 5 and Samsung Galaxy S3 have excellent screens. However, they’re about as different as top-end smartphone screens get.
The iPhone 5’s is more widescreen, letting the display expand without making the phone any wider than the iPhone 4S. Less concerned with keeping the phone palm-friendly, the 720p 4.8-inch monster screen of the Samsung Galaxy S3 does not compromise on size. Sharpness is slightly better in the iPhone 5 too. Although the pixel densities of the displays are comparable, 306dpi for the Samsung Galaxy S3 and 326dpi for the iPhone 5, the Samsung Galaxy S3 uses a PenTile pixel construction. This is an uneven subpixel array that makes text look slightly fuzzy. Samsung claims that a PenTile-style display increases the lifespan of screens, but as it ironed-out the problem in the Samsung Galaxy Note 2, it clearly sees there is an issue here. The Note 2 has a full-RGB subpixel structure, avoiding the PenTile sharpness problem.
Battery
iPhone 5 – 1440mAh, non-removable Samsung Galaxy S3 – 2100mAh, removable
Battery stamina is a hard thing to measure in phones, because we use them for such a wide array of tasks. However, the pure numbers show that the Samsung Galaxy S3 undeniably has a much larger main unit than the iPhone 5, 2100mAh against the iPhone’s 1440mAh Set to constant tasks, such as web browsing, the Samsung Galaxy S3 wins. Consumer advocate Which? Set the phones to web browse the web constantly until their batteries gave up. The Galaxy S3 lasted for 359 minutes, while the iPhone 5 conked out after a mere 200. Ouch. In general use, the difference is less marked. With 3G engaged, you’ll need to charge the devices every other day, or every day with intense use.
Power
iPhone 5 – Apple A6 1.2GHz dual-core CPU, triple-core PowerVR SGX 543MP3 GPU, 1GB RAM Samsung Galaxy S3 – Exynos 4412 1.4GHz Quad-core CPU, Mali400MP GPU, 1GB RAM
When thinking about processing power, there are two sides to consider. You can assess raw power through benchmarks, and how well developers have put the power to good use. Starting with raw power, in the Geekbench benchmarking tool, the Exynos 4412 processor of the Samsung Galaxy S3 beats the iPhone 5. It scores 1720 points against the iPhone 5’s 1660. Geekbench is designed to comprehensively test a device’s processing pow er. This power is put to better use in an iPhone too, because of a situation we already mentioned when discussing apps and games. As the iPhone gaming market is more lucrative than Android, games are often made for iPhones first, rather than Androids, and if a device’s full potential is to be realised, it’ll be the iPhone 5’s. Of course, there’s an extent to which developers have to keep in mind the “limited” power reserves of the millions of iPhone 4s and iPhone 4Ss out there too. The iPhone 5 dev scene isn’t perfect, but it is healthy.
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