ANALYSIS agency/client relationships –
The three challenges for clients are:
1. to demand greater responsibility for business results,
2. To create a new set of ad metrics – moving away from the
dominance on reach and toward a focus on the effect on business results – and
3. For ad agencies to reposition themselves to focus on shareholder value.
The three challenges for clients are:
1. to demand greater responsibility for business results,
2. To create a new set of ad metrics – moving away from the
dominance on reach and toward a focus on the effect on business results – and
3. For ad agencies to reposition themselves to focus on shareholder value.