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Emerging Technologies: IoT, Augmented Reality, Virtual Reality

1. AR has revolutionized the retail sector. A radical store re-invention will offer retailers new ways to increase convenience and personalization, and consumers the opportunity to experience re-envisioned shops. Product visualization, in-store navigation, and virtual product trials are some of the top ones. Imagine the power of visualizing your backyard oasis using a mobile camera without buying a single product. Augmented reality can help online retailers significantly reduce returns by providing an engaging 'try-before-you- buy' digital experience. There have been dramatic changes in the way we shop by bridging the gap between the digital and physical worlds. Organizations are making significant investments in building their digital shopping experience with integrated AR. With the help of an example, mention how a company uses AR to enhance customer experience. What benefits do retailers obtain by using AR? (10 Marks)

2. The global tourism and hospitality industry are severely affected by the ongoing coronavirus pandemic. A pandemic impacts the tourism industry the most as it involves traveling of people from one place to another. History has witnessed that epidemics and pandemics have an immediate impact on the hotels and restaurants, airlines industries, travel agencies, etc., due to the international travel restrictions, media coverage and government measures. How can Virtual Reality (VR) be used in tourism? What are the benefits of VR in tourism? (10 Marks)

3. The world is experiencing an evolution of Smart Cities. These emerge from innovations in information technology that, while they create new economic and social opportunities, pose challenges to our security and expectations of privacy. Humans are already interconnected via smart phones and gadgets. Smart energy meters, security devices and smart appliances are being used in many cities. Homes, cars, public venues and other social systems are now on their path to the full connectivity known as the “Internet of Things.” Standards are evolving for all of these potentially connected systems. They will lead to unprecedented improvements in the quality of life. To benefit from them, city infrastructures and services are changing with new interconnected systems for monitoring, control and automation. Intelligent transportation, public and private, will access a web of interconnected data from GPS location to weather and traffic updates. Integrated systems will aid public safety, emergency responders and in disaster recovery. We examine two important and entangled challenges: security and privacy. Security includes illegal access to information and attacks causing physical disruptions in service availability. As digital citizens are more and more instrumented with data available about their location and activities, privacy seems to disappear. Privacy protecting systems that gather data and trigger emergency response when needed are technological challenges that go hand-in-hand with the continuous security challenges.

a. What are smart cities? Highlight the benefits of smart cities. (5 Marks)

b. What are some of the key elements for smart cities and also mention their importance? (5 Marks)

For Nmims answersheets contact
[email protected]
+91 95030-94040

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