Description
For Nmims answersheets contact
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+91 95030-94040
B2B Marketing
1. Assume you have joined a new company manufacturing & marketing aluminum extrusion products as a head of marketing. The company markets its products & has applications like control panels in electricity industry, water purification equipment, heat sinks for electronic equipment, as well as, door & window frames in building construction industry. Develop a suitable segmentation plan for the company. (10 Marks)
2. Large numbers of personal computers are purchased by educational institutions in India for use of their students. Identify the factors or criteria that may be used for evaluation & selection of a supplier. Which technique of supplier evaluation would you suggest & why? (You can make logical assumptions to identify the factors) (10 Marks)
3. Read the following Case & solve the questions given:
A machine-tool manufacturing company wants to give a choice to its business customers of outright buying or leasing its newly developed CNC (Computerized Numerical Control) machines. The company has different ways of making leasing arrangements with CNC machines & is looking for an appropriate deal with CNC. As a Marketing head, suggest on the questions.
a. What should be the pricing strategy for these new machines (5 Marks)
b. Should the company go on lease or should opt for buying options of machines assuming that the cost of machines is very high. Justify your reason. (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_303117013.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
B2B Marketing
1. Assume you have joined a new company manufacturing & marketing aluminum extrusion products as a head of marketing. The company markets its products & has applications like control panels in electricity industry, water purification equipment, heat sinks for electronic equipment, as well as, door & window frames in building construction industry. Develop a suitable segmentation plan for the company. (10 Marks)
2. Large numbers of personal computers are purchased by educational institutions in India for use of their students. Identify the factors or criteria that may be used for evaluation & selection of a supplier. Which technique of supplier evaluation would you suggest & why? (You can make logical assumptions to identify the factors) (10 Marks)
3. Read the following Case & solve the questions given:
A machine-tool manufacturing company wants to give a choice to its business customers of outright buying or leasing its newly developed CNC (Computerized Numerical Control) machines. The company has different ways of making leasing arrangements with CNC machines & is looking for an appropriate deal with CNC. As a Marketing head, suggest on the questions.
a. What should be the pricing strategy for these new machines (5 Marks)
b. Should the company go on lease or should opt for buying options of machines assuming that the cost of machines is very high. Justify your reason. (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_303117013.docx